SlideShare a Scribd company logo
1 of 32
Download to read offline
Metadata Strategies and Tools
    Content Strategy Consortium
    March 19, 2009




Page 1 © 2009 Razorfish. All rights reserved.
Helping stakeholders
       understand and work
       with large, complex sets
       of metadata
         • Get expert input
         • Get approval for data
         • Build partnership and ownership
         • Distributed communication




Page 2 © 2009 Razorfish. All rights reserved.
Successful Metadata & Taxonomy Building




                        Deliverables
                                                +
                  Communication

     “Politics and consensus building are the
     toughest aspects of building a taxonomy”



Page 3 © 2009 Razorfish. All rights reserved.
When Do You Start?

               Align with the web development process
     Web Dev




                                                                           Build   Live
                 Concept                        Wireframes       Design
    Taxonomy




                                                                Detailed
                Groundwork                      Dimensions &               Usage &
                                                                Taxonomy
                & High Level                    Relationships              Maintenance


                                                       Communication




Page 4 © 2009 Razorfish. All rights reserved.
Concept Phase

                                Key Question: What is the site about?
     Web Dev




                                                                            Build   Live
                Concept                         Wireframes       Design
    Taxonomy




                                                                Detailed
               Groundwork                       Dimensions &                 Usage &
                                                                Taxonomy
               & High Level                     Relationships                Maintenance


                                                       Communication


                            Tip: Start building consensus as early as possible.




Page 5 © 2009 Razorfish. All rights reserved.
Concept Phase Tasks

        Why start thinking about metadata and taxonomy needs
        during the concept phase?
             • Gather background information – audience, goals, resources.
             • Identify primary organizing principles of the site.
             • Determine what metadata work is needed.
             • Scope and schedule the work and deliverables.
             • Prepare stakeholders to help you.




Page 6 © 2009 Razorfish. All rights reserved.
Wireframe Phase

                  Key Question: How is the information organized?
     Web Dev




                                                                           Build   Live
                Concept                         Wireframes       Design
    Taxonomy




                                                                Detailed
               Groundwork                       Dimensions &               Usage &
                                                                Taxonomy
               & High Level                     Relationships              Maintenance


                                                       Communication


                                    Tip: Use real data in the wireframes



Page 7 © 2009 Razorfish. All rights reserved.
Wireframe Phase Tasks

         Dimensions and relationships
              • Finalize decisions about structure and complexity.
              • Fill in the conceptual models with terms.
              • Determine the relationships between metadata facets.




Page 8 © 2009 Razorfish. All rights reserved.
Dimensions


                                                              Fashion Magazine




                          Stores                            Fashion     Entertainment
                                                Beauty                                    Gifts




                                                                                        Holidays &
                        Locations                  Brands             People
                                                                                        Occasions




Page 9 © 2009 Razorfish. All rights reserved.
Relationships
                                                                          80th Annual
                  Oscars 2008                    Common Name
                                                                        Academy Awards




                                                                                                         Best Actor
                                                   Best Picture




                                                                                                              Nominees
                                                        Nominees




                                                                                                     Winner
                                            Winner




                                                      There Will Be                               Daniel                    Tommy
                                                         Blood
                           No Country                                                            Day-Lewis                 Lee Jones
                                                                            Performance in
                           For Old Men
                                                                                                                                         Vigo
                                                                                       George                Johnny
                                                                        Juno                                                           Mortensen
              Atonement                                                                Clooney                Depp
                                             Michael
                                             Clayton
                                                                      Performance in                                     Performance in


                                                                                                         Performance in
                                                                                                                                    Performance in
Page 10 © 2009 Razorfish. All rights reserved.
Design Phase

                                Key Question: What’s the actual data?
    Web Dev




                                                                            Build   Live
                Concept                          Wireframes       Design
   Taxonomy




                                                                 Detailed
              Groundwork                         Dimensions &               Usage &
                                                                 Taxonomy
              & High Level                       Relationships              Maintenance


                                                        Communication


                                                 Tip: Prototype the data.



Page 11 © 2009 Razorfish. All rights reserved.
Design Phase Tasks

         You’ve built the framework. What comes next?
              • Complete the details.
              • Collaborate on design.
              • Validate against user and business needs.
              • Provide input on content management and retrieval.




Page 12 © 2009 Razorfish. All rights reserved.
Details




Page 13 © 2009 Razorfish. All rights reserved.
Build Phase & Live

              Key Question: How do we make sure this metadata
              is used properly and is still relevant in six months?
    Web Dev




                                                                            Build   Live
                Concept                          Wireframes       Design
   Taxonomy




                                                                 Detailed
              Groundwork                         Dimensions &               Usage &
                                                                 Taxonomy
              & High Level                       Relationships              Maintenance


                                                        Communication


                             Tip: If they don’t own it, they won’t use it.


Page 14 © 2009 Razorfish. All rights reserved.
Build Phase Tasks

         Get Ready to Hand It Over
              • Provide guidelines for using the metadata in content creation.
              • Provide guidelines for maintaining the metadata.




Page 15 © 2009 Razorfish. All rights reserved.
Metadata Tools




Page 16 © 2009 Razorfish. All rights reserved.
Metadata Tools

   We need useful, usable tools that will help unlock the
   story that data has to tell.




                         The solutions have evolved,
                         and so have our problems.


Page 17 © 2009 Razorfish. All rights reserved.
Metadata Tools

   Looking for tools to
        • Develop taxonomy, controlled vocabulary, and metadata
          relationships
        • Prototype data so that designers can create meaningful interactive
          experiences
        • Provide non-technical business users with a way to visualize and
          verify data

   Looking for tools that are
        • Readily available
        • Easy to start using
        • Useful for the design process



Page 18 © 2009 Razorfish. All rights reserved.
Thesaurus Tools
  Used to construct lists of hierarchical sets of data, employing
  a construction based on Broader Terms and Narrower Terms.

                                          MultiTes

                 A.K.A.

                                           Semaphore Ontology Manger

                        A.C.S TermTree

                                WebChoir TCS-10




Page 19 © 2009 Razorfish. All rights reserved.
Thesaurus Tool: MultiTes




Page 20 © 2009 Razorfish. All rights reserved.
Drawbacks of Thesaurus Tools
        • Require an abstract understanding of thesaurus type relationships
          that doesn’t really contribute to the design process
        • Limited support for other relationships
        • Moving terms from one level to another tends to be difficult
        • Lack robust visualization options




Page 21 © 2009 Razorfish. All rights reserved.
Brainstorming Tools
  Used to quickly map concepts and terms. More visual and
  easier to add, remove and rearrange things rapidly, while
  working.

                             Mindjet MindManager


                                                 Bubbl.us


                                FreeMind




Page 22 © 2009 Razorfish. All rights reserved.
Brainstorming Tool: MindManager




Page 23 © 2009 Razorfish. All rights reserved.
Drawbacks of Brainstorming Tools
        • Not great for expressing non-hierarchical relationships
        • Becomes difficult to read when there are a large number of nodes




Page 24 © 2009 Razorfish. All rights reserved.
Ontology Tools
  Used to capture metadata using semantic standards. More
  flexible and powerful in the types of relationships they can
  capture.

                       SWOOP


                                 Altova SemanticWorks


                                   Protégé

                                       TopQuadrant TopBraid Composer




Page 25 © 2009 Razorfish. All rights reserved.
Ontology Tool: Protégé




Page 26 © 2009 Razorfish. All rights reserved.
Protégé: Visualization




Page 27 © 2009 Razorfish. All rights reserved.
Drawbacks of Ontology Tools
        • Required knowledge of the workings of RDF and OWL could be a
          barrier
        • Not enough of them have good, flexible visualization options




Page 28 © 2009 Razorfish. All rights reserved.
Visualization Tools
  Used primarily for viewing and exploring data and
  relationships, not for creating or editing.


                    RDF Gravity


                    IBM ManyEyes


                                       OwlSight


                      Wordmap



Page 29 © 2009 Razorfish. All rights reserved.
Visualization Tool: RDF Gravity




                   • Show or Hide elements as needed
Page 30 © 2009 Razorfish. All rights reserved.
Drawbacks of Visualization Tools
        • Data has to be created elsewhere and imported
        • Most are not quite flexible enough to show a wide range of data
          relationships




Page 31 © 2009 Razorfish. All rights reserved.
Thank You
   Rachel Lovinger
   Rachel.Lovinger@razorfish.com




Page 32 © 2008 Razorfish. All rights reserved.

More Related Content

What's hot

Post Acquisiton Integration Framework
Post Acquisiton Integration FrameworkPost Acquisiton Integration Framework
Post Acquisiton Integration Frameworktejasoza
 
Global Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionGlobal Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionEY
 
Application Portfolio Rationalization
Application Portfolio RationalizationApplication Portfolio Rationalization
Application Portfolio RationalizationBob Rhubart
 
Wrench Digital Project Management Office | Digital PMO Software Overview
Wrench Digital Project Management Office | Digital PMO Software OverviewWrench Digital Project Management Office | Digital PMO Software Overview
Wrench Digital Project Management Office | Digital PMO Software OverviewWrench Solutions (P) Ltd
 
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyTop 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
 
Enterprise Architecture basics
Enterprise Architecture basicsEnterprise Architecture basics
Enterprise Architecture basicsMahdi Ameri
 
Introduction to Lean Analytics webinar (O'Reilly)
Introduction to Lean Analytics webinar (O'Reilly)Introduction to Lean Analytics webinar (O'Reilly)
Introduction to Lean Analytics webinar (O'Reilly)Lean Analytics
 
'This is Bundl' book
'This is Bundl' book'This is Bundl' book
'This is Bundl' bookBundl
 
Customer Success Plan Template
Customer Success Plan TemplateCustomer Success Plan Template
Customer Success Plan TemplateOpsPanda
 
LUXr One-Day Workshop
LUXr One-Day WorkshopLUXr One-Day Workshop
LUXr One-Day WorkshopJanice Fraser
 
Driving Mobile User Engagement using In-App messages
Driving Mobile User Engagement using In-App messagesDriving Mobile User Engagement using In-App messages
Driving Mobile User Engagement using In-App messagesMoEngage Inc.
 
Dyer at kearny presentation
Dyer at kearny presentationDyer at kearny presentation
Dyer at kearny presentationCALSTART
 
Magic Leap Pitch (Development, Manufacturing and Launch Plans)
Magic Leap Pitch (Development, Manufacturing and Launch Plans)Magic Leap Pitch (Development, Manufacturing and Launch Plans)
Magic Leap Pitch (Development, Manufacturing and Launch Plans)Nicholas Ng
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for PiratesDave McClure
 

What's hot (20)

Post Acquisiton Integration Framework
Post Acquisiton Integration FrameworkPost Acquisiton Integration Framework
Post Acquisiton Integration Framework
 
Global Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionGlobal Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st edition
 
Snapchat
SnapchatSnapchat
Snapchat
 
Decoding the Human
Decoding the HumanDecoding the Human
Decoding the Human
 
Zenly - Reverse geocoding
Zenly - Reverse geocodingZenly - Reverse geocoding
Zenly - Reverse geocoding
 
Application Portfolio Rationalization
Application Portfolio RationalizationApplication Portfolio Rationalization
Application Portfolio Rationalization
 
Wrench Digital Project Management Office | Digital PMO Software Overview
Wrench Digital Project Management Office | Digital PMO Software OverviewWrench Digital Project Management Office | Digital PMO Software Overview
Wrench Digital Project Management Office | Digital PMO Software Overview
 
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyTop 8 Insights From the 2018 Beauty, Health & Wellness Survey
Top 8 Insights From the 2018 Beauty, Health & Wellness Survey
 
Enterprise Architecture basics
Enterprise Architecture basicsEnterprise Architecture basics
Enterprise Architecture basics
 
Introduction to Lean Analytics webinar (O'Reilly)
Introduction to Lean Analytics webinar (O'Reilly)Introduction to Lean Analytics webinar (O'Reilly)
Introduction to Lean Analytics webinar (O'Reilly)
 
'This is Bundl' book
'This is Bundl' book'This is Bundl' book
'This is Bundl' book
 
Customer Success Plan Template
Customer Success Plan TemplateCustomer Success Plan Template
Customer Success Plan Template
 
LUXr One-Day Workshop
LUXr One-Day WorkshopLUXr One-Day Workshop
LUXr One-Day Workshop
 
Driving Mobile User Engagement using In-App messages
Driving Mobile User Engagement using In-App messagesDriving Mobile User Engagement using In-App messages
Driving Mobile User Engagement using In-App messages
 
VSA Webinar: Open Probe Confirm
VSA Webinar: Open Probe ConfirmVSA Webinar: Open Probe Confirm
VSA Webinar: Open Probe Confirm
 
Dyer at kearny presentation
Dyer at kearny presentationDyer at kearny presentation
Dyer at kearny presentation
 
Magic Leap Pitch (Development, Manufacturing and Launch Plans)
Magic Leap Pitch (Development, Manufacturing and Launch Plans)Magic Leap Pitch (Development, Manufacturing and Launch Plans)
Magic Leap Pitch (Development, Manufacturing and Launch Plans)
 
AT&T API Platform
AT&T API PlatformAT&T API Platform
AT&T API Platform
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for Pirates
 
Dpbok context i
Dpbok   context iDpbok   context i
Dpbok context i
 

Similar to Metadata Strategies And Tools

An Overview of Dow Jones' Use of Semantic Technologies
An Overview of Dow Jones' Use of Semantic TechnologiesAn Overview of Dow Jones' Use of Semantic Technologies
An Overview of Dow Jones' Use of Semantic TechnologiesChristine Connors
 
Porter Marcompresentation
Porter MarcompresentationPorter Marcompresentation
Porter MarcompresentationAndrew J Porter
 
Designing the User Experience
Designing the User ExperienceDesigning the User Experience
Designing the User ExperienceJason Wehmhoener
 
Netflix Presentation Final
Netflix Presentation FinalNetflix Presentation Final
Netflix Presentation Finallakvij
 
Dac 2010 Hiper Dev Gen Presentation
Dac 2010 Hiper Dev Gen PresentationDac 2010 Hiper Dev Gen Presentation
Dac 2010 Hiper Dev Gen Presentationfbrosnan
 
SharePoint 2010 overview
SharePoint 2010 overviewSharePoint 2010 overview
SharePoint 2010 overviewSentri
 
Golden Rules [Best Practices] to tame the MDM/CDI Beast
Golden Rules [Best Practices] to tame the MDM/CDI BeastGolden Rules [Best Practices] to tame the MDM/CDI Beast
Golden Rules [Best Practices] to tame the MDM/CDI BeastRhapsody Technologies, Inc.
 
ScaleBase Webinar 8.16: ScaleUp vs. ScaleOut
ScaleBase Webinar 8.16: ScaleUp vs. ScaleOutScaleBase Webinar 8.16: ScaleUp vs. ScaleOut
ScaleBase Webinar 8.16: ScaleUp vs. ScaleOutScaleBase
 
Testing Rich Domain Models
Testing Rich Domain ModelsTesting Rich Domain Models
Testing Rich Domain ModelsChris Richardson
 
Stingray - Riverbed Technology
Stingray - Riverbed TechnologyStingray - Riverbed Technology
Stingray - Riverbed TechnologyChris Westin
 
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Geeks On A Plane
 
Improving Your Business by Combining VSM with VOC
Improving Your Business by Combining VSM with VOCImproving Your Business by Combining VSM with VOC
Improving Your Business by Combining VSM with VOCmpircer
 
Social Networking Media Presentation
Social Networking Media PresentationSocial Networking Media Presentation
Social Networking Media Presentationakassabov
 
Presentacion Publicidad Digital Automocion Eyeblaster 2010
Presentacion Publicidad Digital Automocion Eyeblaster 2010Presentacion Publicidad Digital Automocion Eyeblaster 2010
Presentacion Publicidad Digital Automocion Eyeblaster 2010Eyeblaster Spain
 
Proximic - NOAH12 San Francisco
Proximic - NOAH12 San FranciscoProximic - NOAH12 San Francisco
Proximic - NOAH12 San FranciscoNOAH Advisors
 
Web 2.0 And The End Of DITA
Web 2.0 And The End Of DITAWeb 2.0 And The End Of DITA
Web 2.0 And The End Of DITAJoe Gollner
 
Semantic Retail Presentation NRF 2011
Semantic Retail Presentation NRF 2011Semantic Retail Presentation NRF 2011
Semantic Retail Presentation NRF 2011First Retail Inc.
 
Microsoft The Power Of A Sourcing Pipeline 2008 12
Microsoft   The Power Of A Sourcing Pipeline 2008 12Microsoft   The Power Of A Sourcing Pipeline 2008 12
Microsoft The Power Of A Sourcing Pipeline 2008 12Robert Richardson
 

Similar to Metadata Strategies And Tools (20)

An Overview of Dow Jones' Use of Semantic Technologies
An Overview of Dow Jones' Use of Semantic TechnologiesAn Overview of Dow Jones' Use of Semantic Technologies
An Overview of Dow Jones' Use of Semantic Technologies
 
Porter Marcompresentation
Porter MarcompresentationPorter Marcompresentation
Porter Marcompresentation
 
Designing the User Experience
Designing the User ExperienceDesigning the User Experience
Designing the User Experience
 
Netflix Presentation Final
Netflix Presentation FinalNetflix Presentation Final
Netflix Presentation Final
 
Dac 2010 Hiper Dev Gen Presentation
Dac 2010 Hiper Dev Gen PresentationDac 2010 Hiper Dev Gen Presentation
Dac 2010 Hiper Dev Gen Presentation
 
SharePoint 2010 overview
SharePoint 2010 overviewSharePoint 2010 overview
SharePoint 2010 overview
 
Golden Rules [Best Practices] to tame the MDM/CDI Beast
Golden Rules [Best Practices] to tame the MDM/CDI BeastGolden Rules [Best Practices] to tame the MDM/CDI Beast
Golden Rules [Best Practices] to tame the MDM/CDI Beast
 
ScaleBase Webinar 8.16: ScaleUp vs. ScaleOut
ScaleBase Webinar 8.16: ScaleUp vs. ScaleOutScaleBase Webinar 8.16: ScaleUp vs. ScaleOut
ScaleBase Webinar 8.16: ScaleUp vs. ScaleOut
 
Cal Alumni Network
Cal Alumni NetworkCal Alumni Network
Cal Alumni Network
 
Testing Rich Domain Models
Testing Rich Domain ModelsTesting Rich Domain Models
Testing Rich Domain Models
 
Stingray - Riverbed Technology
Stingray - Riverbed TechnologyStingray - Riverbed Technology
Stingray - Riverbed Technology
 
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
 
Improving Your Business by Combining VSM with VOC
Improving Your Business by Combining VSM with VOCImproving Your Business by Combining VSM with VOC
Improving Your Business by Combining VSM with VOC
 
Social Networking Media Presentation
Social Networking Media PresentationSocial Networking Media Presentation
Social Networking Media Presentation
 
Presentacion Publicidad Digital Automocion Eyeblaster 2010
Presentacion Publicidad Digital Automocion Eyeblaster 2010Presentacion Publicidad Digital Automocion Eyeblaster 2010
Presentacion Publicidad Digital Automocion Eyeblaster 2010
 
Proximic - NOAH12 San Francisco
Proximic - NOAH12 San FranciscoProximic - NOAH12 San Francisco
Proximic - NOAH12 San Francisco
 
Web 2.0 And The End Of DITA
Web 2.0 And The End Of DITAWeb 2.0 And The End Of DITA
Web 2.0 And The End Of DITA
 
Semantic Retail Presentation NRF 2011
Semantic Retail Presentation NRF 2011Semantic Retail Presentation NRF 2011
Semantic Retail Presentation NRF 2011
 
Microsoft The Power Of A Sourcing Pipeline 2008 12
Microsoft   The Power Of A Sourcing Pipeline 2008 12Microsoft   The Power Of A Sourcing Pipeline 2008 12
Microsoft The Power Of A Sourcing Pipeline 2008 12
 

More from Rachel Lovinger

Content Strategy as a Methodology
Content Strategy as a MethodologyContent Strategy as a Methodology
Content Strategy as a MethodologyRachel Lovinger
 
10 Things I Learned in 10 Years as a Content Strategist
10 Things I Learned in 10 Years as a Content Strategist10 Things I Learned in 10 Years as a Content Strategist
10 Things I Learned in 10 Years as a Content StrategistRachel Lovinger
 
Metadata is a Love Note to the Future
Metadata is a Love Note to the FutureMetadata is a Love Note to the Future
Metadata is a Love Note to the FutureRachel Lovinger
 
Content Auditing: Unearthing the Substance of Your Brand
Content Auditing: Unearthing the Substance of Your BrandContent Auditing: Unearthing the Substance of Your Brand
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
 
Making of The DEFCON Documentary
Making of The DEFCON DocumentaryMaking of The DEFCON Documentary
Making of The DEFCON DocumentaryRachel Lovinger
 
Making of The DEFCON Documentary
Making of The DEFCON DocumentaryMaking of The DEFCON Documentary
Making of The DEFCON DocumentaryRachel Lovinger
 
Content Modelling Workshop Preview
Content Modelling Workshop PreviewContent Modelling Workshop Preview
Content Modelling Workshop PreviewRachel Lovinger
 
Content in the Age of Promiscuous Reuse
Content in the Age of Promiscuous ReuseContent in the Age of Promiscuous Reuse
Content in the Age of Promiscuous ReuseRachel Lovinger
 
Content Strategy: Why Now?
Content Strategy: Why Now?Content Strategy: Why Now?
Content Strategy: Why Now?Rachel Lovinger
 
Empowering Your Audience Ambassadors with Semantic Publishing
Empowering Your Audience Ambassadors with Semantic Publishing Empowering Your Audience Ambassadors with Semantic Publishing
Empowering Your Audience Ambassadors with Semantic Publishing Rachel Lovinger
 
Make Your Content Nimble - Sem Tech UK
Make Your Content Nimble - Sem Tech UKMake Your Content Nimble - Sem Tech UK
Make Your Content Nimble - Sem Tech UKRachel Lovinger
 
Make Your Content Nimble - Confab
Make Your Content Nimble - ConfabMake Your Content Nimble - Confab
Make Your Content Nimble - ConfabRachel Lovinger
 
Semantics in Publishing & Media
Semantics in Publishing & MediaSemantics in Publishing & Media
Semantics in Publishing & MediaRachel Lovinger
 
STC Summit 2010: Semantic Web and Content Strategy
STC Summit 2010: Semantic Web and Content StrategySTC Summit 2010: Semantic Web and Content Strategy
STC Summit 2010: Semantic Web and Content StrategyRachel Lovinger
 
Semantic Web and Content Strategy
Semantic Web and Content StrategySemantic Web and Content Strategy
Semantic Web and Content StrategyRachel Lovinger
 
The Rise and Fall of TOPICS
The Rise and Fall of TOPICSThe Rise and Fall of TOPICS
The Rise and Fall of TOPICSRachel Lovinger
 

More from Rachel Lovinger (20)

Content Strategy as a Methodology
Content Strategy as a MethodologyContent Strategy as a Methodology
Content Strategy as a Methodology
 
10 Things I Learned in 10 Years as a Content Strategist
10 Things I Learned in 10 Years as a Content Strategist10 Things I Learned in 10 Years as a Content Strategist
10 Things I Learned in 10 Years as a Content Strategist
 
Metadata is a Love Note to the Future
Metadata is a Love Note to the FutureMetadata is a Love Note to the Future
Metadata is a Love Note to the Future
 
Content Auditing: Unearthing the Substance of Your Brand
Content Auditing: Unearthing the Substance of Your BrandContent Auditing: Unearthing the Substance of Your Brand
Content Auditing: Unearthing the Substance of Your Brand
 
Making of The DEFCON Documentary
Making of The DEFCON DocumentaryMaking of The DEFCON Documentary
Making of The DEFCON Documentary
 
Making of The DEFCON Documentary
Making of The DEFCON DocumentaryMaking of The DEFCON Documentary
Making of The DEFCON Documentary
 
Content Modelling Workshop Preview
Content Modelling Workshop PreviewContent Modelling Workshop Preview
Content Modelling Workshop Preview
 
Content in the Age of Promiscuous Reuse
Content in the Age of Promiscuous ReuseContent in the Age of Promiscuous Reuse
Content in the Age of Promiscuous Reuse
 
Orchestrated Content
Orchestrated ContentOrchestrated Content
Orchestrated Content
 
Metadata Workshop
Metadata WorkshopMetadata Workshop
Metadata Workshop
 
Content Strategy: Why Now?
Content Strategy: Why Now?Content Strategy: Why Now?
Content Strategy: Why Now?
 
Empowering Your Audience Ambassadors with Semantic Publishing
Empowering Your Audience Ambassadors with Semantic Publishing Empowering Your Audience Ambassadors with Semantic Publishing
Empowering Your Audience Ambassadors with Semantic Publishing
 
Make Your Content Nimble - Sem Tech UK
Make Your Content Nimble - Sem Tech UKMake Your Content Nimble - Sem Tech UK
Make Your Content Nimble - Sem Tech UK
 
Make Your Content Nimble - Confab
Make Your Content Nimble - ConfabMake Your Content Nimble - Confab
Make Your Content Nimble - Confab
 
Semantics in Publishing & Media
Semantics in Publishing & MediaSemantics in Publishing & Media
Semantics in Publishing & Media
 
Nimble Report
Nimble ReportNimble Report
Nimble Report
 
STC Summit 2010: Semantic Web and Content Strategy
STC Summit 2010: Semantic Web and Content StrategySTC Summit 2010: Semantic Web and Content Strategy
STC Summit 2010: Semantic Web and Content Strategy
 
Semantic Web and Content Strategy
Semantic Web and Content StrategySemantic Web and Content Strategy
Semantic Web and Content Strategy
 
The Rise and Fall of TOPICS
The Rise and Fall of TOPICSThe Rise and Fall of TOPICS
The Rise and Fall of TOPICS
 
Content Gone Wild!
Content Gone Wild!Content Gone Wild!
Content Gone Wild!
 

Recently uploaded

UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 

Recently uploaded (20)

UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 

Metadata Strategies And Tools

  • 1. Metadata Strategies and Tools Content Strategy Consortium March 19, 2009 Page 1 © 2009 Razorfish. All rights reserved.
  • 2. Helping stakeholders understand and work with large, complex sets of metadata • Get expert input • Get approval for data • Build partnership and ownership • Distributed communication Page 2 © 2009 Razorfish. All rights reserved.
  • 3. Successful Metadata & Taxonomy Building Deliverables + Communication “Politics and consensus building are the toughest aspects of building a taxonomy” Page 3 © 2009 Razorfish. All rights reserved.
  • 4. When Do You Start? Align with the web development process Web Dev Build Live Concept Wireframes Design Taxonomy Detailed Groundwork Dimensions & Usage & Taxonomy & High Level Relationships Maintenance Communication Page 4 © 2009 Razorfish. All rights reserved.
  • 5. Concept Phase Key Question: What is the site about? Web Dev Build Live Concept Wireframes Design Taxonomy Detailed Groundwork Dimensions & Usage & Taxonomy & High Level Relationships Maintenance Communication Tip: Start building consensus as early as possible. Page 5 © 2009 Razorfish. All rights reserved.
  • 6. Concept Phase Tasks Why start thinking about metadata and taxonomy needs during the concept phase? • Gather background information – audience, goals, resources. • Identify primary organizing principles of the site. • Determine what metadata work is needed. • Scope and schedule the work and deliverables. • Prepare stakeholders to help you. Page 6 © 2009 Razorfish. All rights reserved.
  • 7. Wireframe Phase Key Question: How is the information organized? Web Dev Build Live Concept Wireframes Design Taxonomy Detailed Groundwork Dimensions & Usage & Taxonomy & High Level Relationships Maintenance Communication Tip: Use real data in the wireframes Page 7 © 2009 Razorfish. All rights reserved.
  • 8. Wireframe Phase Tasks Dimensions and relationships • Finalize decisions about structure and complexity. • Fill in the conceptual models with terms. • Determine the relationships between metadata facets. Page 8 © 2009 Razorfish. All rights reserved.
  • 9. Dimensions Fashion Magazine Stores Fashion Entertainment Beauty Gifts Holidays & Locations Brands People Occasions Page 9 © 2009 Razorfish. All rights reserved.
  • 10. Relationships 80th Annual Oscars 2008 Common Name Academy Awards Best Actor Best Picture Nominees Nominees Winner Winner There Will Be Daniel Tommy Blood No Country Day-Lewis Lee Jones Performance in For Old Men Vigo George Johnny Juno Mortensen Atonement Clooney Depp Michael Clayton Performance in Performance in Performance in Performance in Page 10 © 2009 Razorfish. All rights reserved.
  • 11. Design Phase Key Question: What’s the actual data? Web Dev Build Live Concept Wireframes Design Taxonomy Detailed Groundwork Dimensions & Usage & Taxonomy & High Level Relationships Maintenance Communication Tip: Prototype the data. Page 11 © 2009 Razorfish. All rights reserved.
  • 12. Design Phase Tasks You’ve built the framework. What comes next? • Complete the details. • Collaborate on design. • Validate against user and business needs. • Provide input on content management and retrieval. Page 12 © 2009 Razorfish. All rights reserved.
  • 13. Details Page 13 © 2009 Razorfish. All rights reserved.
  • 14. Build Phase & Live Key Question: How do we make sure this metadata is used properly and is still relevant in six months? Web Dev Build Live Concept Wireframes Design Taxonomy Detailed Groundwork Dimensions & Usage & Taxonomy & High Level Relationships Maintenance Communication Tip: If they don’t own it, they won’t use it. Page 14 © 2009 Razorfish. All rights reserved.
  • 15. Build Phase Tasks Get Ready to Hand It Over • Provide guidelines for using the metadata in content creation. • Provide guidelines for maintaining the metadata. Page 15 © 2009 Razorfish. All rights reserved.
  • 16. Metadata Tools Page 16 © 2009 Razorfish. All rights reserved.
  • 17. Metadata Tools We need useful, usable tools that will help unlock the story that data has to tell. The solutions have evolved, and so have our problems. Page 17 © 2009 Razorfish. All rights reserved.
  • 18. Metadata Tools Looking for tools to • Develop taxonomy, controlled vocabulary, and metadata relationships • Prototype data so that designers can create meaningful interactive experiences • Provide non-technical business users with a way to visualize and verify data Looking for tools that are • Readily available • Easy to start using • Useful for the design process Page 18 © 2009 Razorfish. All rights reserved.
  • 19. Thesaurus Tools Used to construct lists of hierarchical sets of data, employing a construction based on Broader Terms and Narrower Terms. MultiTes A.K.A. Semaphore Ontology Manger A.C.S TermTree WebChoir TCS-10 Page 19 © 2009 Razorfish. All rights reserved.
  • 20. Thesaurus Tool: MultiTes Page 20 © 2009 Razorfish. All rights reserved.
  • 21. Drawbacks of Thesaurus Tools • Require an abstract understanding of thesaurus type relationships that doesn’t really contribute to the design process • Limited support for other relationships • Moving terms from one level to another tends to be difficult • Lack robust visualization options Page 21 © 2009 Razorfish. All rights reserved.
  • 22. Brainstorming Tools Used to quickly map concepts and terms. More visual and easier to add, remove and rearrange things rapidly, while working. Mindjet MindManager Bubbl.us FreeMind Page 22 © 2009 Razorfish. All rights reserved.
  • 23. Brainstorming Tool: MindManager Page 23 © 2009 Razorfish. All rights reserved.
  • 24. Drawbacks of Brainstorming Tools • Not great for expressing non-hierarchical relationships • Becomes difficult to read when there are a large number of nodes Page 24 © 2009 Razorfish. All rights reserved.
  • 25. Ontology Tools Used to capture metadata using semantic standards. More flexible and powerful in the types of relationships they can capture. SWOOP Altova SemanticWorks Protégé TopQuadrant TopBraid Composer Page 25 © 2009 Razorfish. All rights reserved.
  • 26. Ontology Tool: Protégé Page 26 © 2009 Razorfish. All rights reserved.
  • 27. Protégé: Visualization Page 27 © 2009 Razorfish. All rights reserved.
  • 28. Drawbacks of Ontology Tools • Required knowledge of the workings of RDF and OWL could be a barrier • Not enough of them have good, flexible visualization options Page 28 © 2009 Razorfish. All rights reserved.
  • 29. Visualization Tools Used primarily for viewing and exploring data and relationships, not for creating or editing. RDF Gravity IBM ManyEyes OwlSight Wordmap Page 29 © 2009 Razorfish. All rights reserved.
  • 30. Visualization Tool: RDF Gravity • Show or Hide elements as needed Page 30 © 2009 Razorfish. All rights reserved.
  • 31. Drawbacks of Visualization Tools • Data has to be created elsewhere and imported • Most are not quite flexible enough to show a wide range of data relationships Page 31 © 2009 Razorfish. All rights reserved.
  • 32. Thank You Rachel Lovinger Rachel.Lovinger@razorfish.com Page 32 © 2008 Razorfish. All rights reserved.