• Partagez
  • E-mail
  • Intégrer
  • J'aime
  • Télécharger
  • Contenu privé
Pharmaceutical Multi Channel Relationship Marketing
 

Pharmaceutical Multi Channel Relationship Marketing

on

  • 5,307 vues

AGANA Group primer on multi-channel relationship marketing. Please contact us at 484-951-3684 or aganabob@gmail.com

AGANA Group primer on multi-channel relationship marketing. Please contact us at 484-951-3684 or aganabob@gmail.com

Statistiques

Vues

Total des vues
5,307
Vues sur SlideShare
5,239
Vues externes
68

Actions

J'aime
12
Téléchargements
0
Commentaires
1

5 Ajouts 68

http://www.scoop.it 42
http://www.slideshare.net 17
http://www.linkedin.com 5
http://www.lmodules.com 2
https://www.linkedin.com 2

Accessibilité

Détails de l'import

Uploaded via as Microsoft PowerPoint

Droits d'utilisation

© Tous droits réservés

Report content

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Indiquez la raison pour laquelle vous avez signalé cette présentation comme n'étant pas appropriée.

Annuler

11 sur 1 précédent suivant

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Votre message apparaîtra ici
    Processing...
  • This file is good for Vietnam market apply.
    Tai Tran-taithssl@gmail.com
    Sales & Marketing Manager
    Are you sure you want to
    Votre message apparaîtra ici
    Processing...
Poster un commentaire
Modifier votre commentaire

    Pharmaceutical Multi Channel Relationship Marketing Pharmaceutical Multi Channel Relationship Marketing Presentation Transcript

    • Multi-Channel Relationship Marketing in the Pharmaceutical Industry Bob Wegner 484-951-3684 [email_address] AGANA GROUP Relationship Marketing Consultants
    • Key Characteristics
    • Why Multi-Channel RM?
      • Strategic framework
      • Most components exist
      • Big pharma making significant investment
      • Efforts are efficient and effective when:
        • Well targeted
        • Well timed
        • Well received
        • Relevant
    • HCP Lifecycle
    • Strategies and Tactics
      • CME
      • Grand Rounds
      • Article Publication
      • Resident Promotion
      • Advertising & Sponsorships
      • Conferences & Meetings
      • Brand Web sites
      • Drug Fact Sources
      • Personal Selling
      • KOL-led Meetings
      • Non-Personal Promotion
      • Brand Web sites
      Acquisition Condition & Treatment Awareness Brand Awareness Brand Acceptance
    • Strategies and Tactics
      • Sampling/Vouchers
      • Patient Education
      • Patient Feedback
      • Personal Selling
      On-Boarding Trial Evaluation
    • Strategies and Tactics
      • Personal Selling
      • Non-Personal Promotion
      • KOL-led Meetings
      • Sampling/Vouchers
      • Prescriber Portals
      • Patient Education
      • Personal Selling
      Loyalty & Service Reinforcement Servicing Cross Sell
    • Strategies and Tactics
      • Personal Selling
      • Non-Personal Promotion
      • KOL-led Meetings
      • Sampling/Vouchers
      • Patient Education
      Win Back Objection Handling Re-Trial
    • Strategies and Tactics
      • Clinical Trial Investigator
      • Article Publication
      • Speakers Bureau
      • Advisory Board
      Consultancy Clinical Peer Education
    • Coordinated Tactics M E W E S W W T Brand Acceptance In-Person Web Email Mail Phone Personal Selling KOL-led Meetings Non-Personal Promotion Brand Web Sites Awareness Open-Minded Objections Pre-Trial
    • Share of Voice
      • 2-way communication uncovers triggers
      • New behavior, attitude or transaction
      • 2-way communication in every channel
      Customer M E W E S W W T Trigger Trigger Trigger Awareness Open-Minded Objections Pre-Trial
    • Share of Voice Customer
    • Information the Enabler
    • Multi-Channel RM Is Complex Brand Marketing Sales e-Business Market Research Med Affairs Customer Service Web In-Person Mail eMail Phone
    • Where To Begin
      • Start with low hanging fruit
      • Measure results
      • Continually test
    • How We Help
      • Vision & rationale
      • Lifecycle definition
      • Technology review
      • Tactical planning
      • Execution
      • Measurement & reporting
      • Analysis
      Brand Marketing Sales e-Business Market Research Med Affairs Customer Service Web In-Person Mail eMail Phone