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1. Web Analytics and SEO

3. As an SEM Specialist, I must understand the different
algorithms search engines use in their work. I also need to
have an understanding of how my client's target audience
searches these engines.

4. Analytical tools and their test results offer the most
valuable information about visitors searching and
browsing behavior. The resulting traffic changes and most
frequent keyword phrases that appear in these web
analytics reports are the Site Catalyst of any SEO
campaign.

5. This helps one understand the information retrieval
algorithms and heuristics process that takes place when
search engines qualify a web page for a particular keyword
phrase. That is why in order for a web page to be
considered relevant, its content organization must
accommodate a wide variety of direct and semi-direct
search behavior, which is mostly disclosed by its own
metrics, in a given time period.

6. Part of the important information web analysis provides is
the amount of words and phrases people type into search
queries to find a particular web page, and it is equally
important to include this information in order to receive
targeted search engine traffic. That is just one of the
aspects in the existing relation between web analytics and
SEO: understanding how visitors search and browse
websites.

7. In a similar fashion, search engine generated traffic is
reported by a web analytics tool, including the phrases
entered into the search engine that were used to find a
website. By separating the paid traffic generated by SEM
from the total traffic that was referred by search engines,
you can monitor the effectiveness of SEO efforts. Higher-
end analytic tools break out organic search engines into a
separate report.

8. Another area where this statistical data is used for SEO
benefits is in copywriting. Understanding how to write for
the target audience of a website is key. Finding the right
terms to use semantically within the copy of a web page is
one of the main components of all successful SEO efforts.
A SEM should always consider what each web page
communicates to site visitors and search engines. This
content should not only help achieve top search engine
rankings, but it should also encourage searchers to visit
the website.

9. To improve positioning on search engine results pages, you
need to be able to measure effectiveness. These tools
make measuring your improvement on search engines
easy, but it is really important to know is if the
improvement affects traffic and sales. By monitoring and
tracking this information frequently, a SEO can make
recommendations, prove these recommendations work,
and accurately report on the true effectiveness of these
changes. Web analytic helps shorten the gap between
what you think your visitors are searching for, and what
they actually are.

10. Please visit:
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for more info