Bcg matrix

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Rakesh Malpedi

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Business Économie & finance

Sinhgad Collage of Commerce ,[object Object],[object Object],[object Object],[object Object]

INDEX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GROUP MEMBERS 30 VIJAY MOURYA 43 BHAVESH SINGH 33 ATUL PATHAK 23 RAKESH MALPEDI SIGNITURE ROLL NO. NAME

WHAT IS BCG MATRIX ? ,[object Object],[object Object],[object Object]

History ,[object Object],[object Object]

Stars ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cash Cows ,[object Object],[object Object],[object Object],[object Object],[object Object]

Question Marks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Implication Of BCG MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages ,[object Object],[object Object],[object Object],[object Object]

Disadvantages ,[object Object],[object Object],[object Object],[object Object]

BCG OF M&M INTRODUCTION ,[object Object],[object Object]

SBU OF M&M ,[object Object],[object Object],[object Object]

Place of Tractor ,[object Object],[object Object],[object Object],[object Object],[object Object]

10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share

Place of Two Wheelers ,[object Object],[object Object],[object Object],[object Object]

10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share

Place of Utility Vehicles ,[object Object],[object Object],[object Object],[object Object]

Conclusion SBU AMGR M&M mkt Share (a) Largest Competitor Mkt. share (b) X = a/b TRACTORS 18% 29% 23% (TAFE) 1.26 TWO WHEELERS 12% 1% 52% (HERO HONDA) 0.02 UTILITY VEHICLES 8.7% 42% 21% (TATA MOTORS) 2.00

APPROPRIATE STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reference ,[object Object],[object Object],[object Object],[object Object],[object Object]

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4. GROUP MEMBERS 30 VIJAY MOURYA 43 BHAVESH SINGH 33 ATUL PATHAK 23 RAKESH MALPEDI SIGNITURE ROLL NO. NAME

7. BCG Growth - Share Matrix

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18. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share

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20. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share

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22. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate TRADITIONAL BCG MATRIX Relative Market share

23. Conclusion SBU AMGR M&M mkt Share (a) Largest Competitor Mkt. share (b) X = a/b TRACTORS 18% 29% 23% (TAFE) 1.26 TWO WHEELERS 12% 1% 52% (HERO HONDA) 0.02 UTILITY VEHICLES 8.7% 42% 21% (TATA MOTORS) 2.00

24. 10% 12% 14% 16% 18% 20% 8% 6% 4% 2% 0% 0.1x 0.2x 1x 0.5x 0.4x 0.3x 10x 4x 2x Business growth Rate HIGH LOW TRADITIONAL BCG MATRIX Relative Market share

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Bcg matrix

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