This is my social media resume marketing resume that I am using in my current job search. If you or someone you know is in need of someone with my skill and experience, I would be interested in hearing from you. Thank you.

1. Ron Mattocks
SOCIAL MEDIA STRATEGIST / MANAGER
15606 Grovespring Dr., Houston, TX 77068
832.364.1312 rmattocks@yahoo.com
Professional Profile
Social media savvy professional with a sales and marketing management background and a proven record of
team building, process improvement and creativity. Recognized for turning around underperforming sales and
for improving customer satisfaction in difficult markets.
Personal traits: Action and results oriented. Troubleshoot and rapidly synthesize information to provide quality
solutions. Consistently find new alternatives that work. Strong verbal and written communicator, relating to
people at all levels. Learn more at LunchboxSocialMediaStrategies.com and on LinkedIn, or follow me on
Twitter @CK_Lunchbox.
Skills:
• P&L • Business Planning • Community Development
• Project Management • Corporate Blogging • Copywriting
• Market Analysis • SEO • Process Improvement
• Layout & Design • Personal Branding • Pricing Negotiations
• Social Media Strategy & • Web Content • Performance Management
Implementation Development
Career History
LUNCHBOX SOCIAL MEDIA STRATEGIES, Houston, TX
Author / Editor / Social Media Professional 5/2007 to Present
Contracted by companies to developing and implement social media marketing strategies. Leveraged personal
brand, Clark Kent’s Lunchbox, into a profitable and recognized name within its niche. Published the book,
Sugar Milk: What One Dad Drinks When He Can’t Afford Vodka. Sought-after conference speaker. Creator and
Editor of Odd Dad Out, a collaborative website helping fathers increase their social media influence platforms.
• Blog’s influence resulted in working relationships with noted PR firms and Ad Agencies as well as with
major corporate blogging campaigns like, Chevy/GMC, Pepperidge Farm, T-Mobile and Carnival Cruise
Lines.
• Developed and implemented an online marketing strategy for Sugar Milk instrumental in exceeding
forecasted sales since the book’s release.
• Initiated PR campaign leading to numerous media spots and speaking engagements as well as press
mentions by Reuters News, Canada’s The Globe and Mail, and China’s The Bund Pic.
• Ranked as the # 15th (of 100) Dad Blog in 2009 according to Post Rank.com.
LENNAR HOMES, Chicago, IL
VP of Sales Operations 10/2006 to 5/2007
Promoted to manage overall sales operations and strategy in the city’s residential real estate division.
Responsible for setting and meeting projections, cost control, community marketing, and market analysis.
• Drove division sales to #1 in net sales and per community sales in the Mid-West Region as well as
posting a net profit for the first time in the division’s history.
• Instrumental in successfully implementing the corporation’s new lead generation and prospect
management initiatives within the division.
• Authored a new sales compensation program which served as a key component in leading to increased
sales, lower discretionary costs, and higher customer satisfaction.

2. Ron Mattocks Page 2
LENNAR HOMES, Houston, TX
Director of Sales and Marketing* 2/2005 to 10/2006
Responsible for developing the marketing strategy and overseeing sales operations in the company’s
residential real estate division. Oversaw loan approval, product development, cost control, new community
tracking, city-wide marketing and realtor relations. (*transferred due to company reorganization)
• Developed and implemented loan-sale approval process resulting in a reduction in cancellations from
45% to 27% in five months directly resulting in the division’s record 32% Return on Net Assets.
• Pioneered the company’s first internet sales program in the Houston market.
• Recognized by the Greater Houston Business Association’s Sales and Marketing Council as the Prism
Award winner for Sales Manager of the Year (2006).
Division Operations Manager, (Northwest)* 2/2004 to 2/2005
Promoted to develop newly formed division focusing on single-family residential homebuilding. Directed all
operations including quality control, production, new home sales, marketing, warranty, land procurement, cost
control, and new product development. (*acted in dual role as Director of Sales and Marketing for six months)
• Exceeded business plan goals in overall net sales (677) and new home deliveries by (734).
• Achieved highest return on net assets of the six Houston divisions, as well as ranking in company’s highest
threshold bracket in the same category nationally.
VP Purchasing Operations 12/2002 to 2/2004
Responsible for the daily operations of the firm’s largest, single purchasing department. Directed processing
starts, estimating, budgets management, new product development, vendor and pricing negotiations, software
implementation projects and material management.
• Directed the implementation of a wireless ordering and scheduling software program for field
operations without interrupting the production and delivery of 3,700 homes.
• Negotiated pricing and co-marketing initiatives with national brands.
Additional Positions (Lennar, Houston) 5/2001 to 12/2002
Held additional management positions within the company to include Area Production and Project Manager
(2002); Quality Assurance Manager (7/2001 to 2/2002); and Customer Care Specialist (5/2001 to 7/2001).
Promoted rapidly for outstanding performance and creative problem solving.
Technical Skills
OS: Microsoft Windows
Software: Microsoft Office (Word, Excel, PowerPoint, Publisher, Outlook, Access); Microsoft Project; Adobe
Acrobat; some familiarity with Illustrator and Photoshop
Social Media Platforms: Blogger, WordPress, TypePad, Facebook, Twitter, LinkedIn, YouTube, Flickr,
Foursquare, Digg, StumbleUpon, Reddit, Delicious, Technorati, various social media aggregate and metric tools
Web Programming: Basic HTML
Education
BA, English Literature - St. Edwards University, Austin, Texas (1998)
U.S. Army: Extensive leadership and training experience as an Infantry Captain in the U.S. Army. Assigned
primarily to troop leadership positions as well as to strategic planning and operations roles (1991 to 2003)