Part 4 of FutureM: The Future Face of Digital Business, with guest speaker David Cancel of Performable outlines how to market your organization and define good quality metrics.

1. Lifecycle Marketing
The Future Face of Digital Business
Cambridge, MA, October 2010
David Cancel

2. The Future of Online Marketing is Now

3. Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• Website
• Get more Pageviews
1st Generation

4. Online Marketing Paradigm Shift
Outbound Inbound
• “Visitors” not People • “Leads” not People
• Display & Search Advertising • Content Generation
• What’s a Conversion? • SEO Black Magic Hacks
• Website • Convert via Brute Force
• Get more Pageviews • Acquisition not Conversion
• Website + Social Media
• Get more Leads
1st Generation 2nd Generation

5. Online Marketing Paradigm Shift
Outbound Inbound Lifecycle
• “Visitors” not People • “Leads” not People • People & Customers
• Display & Search Advertising • Content Generation • Your Brand is Everywhere
• What’s a Conversion? • SEO Black Magic Hacks • The Message is the Product
• Website • Convert via Brute Force • Service not Marketing
• Get more Pageviews • Acquisition not Conversion • Referrals not Affiliates
• Website + Social Media • Conversion not Acquisition
• Get more Leads • Get more Customers
1st Generation 2nd Generation 3rd Generation

6. Marketing 1.0: Outbound Marketing

7. Marketing 1.0 Outbound Marketing

8. Marketing 1.0 Outbound Marketing

9. Marketing 1.0 Outbound Marketing

10. Marketing 1.0 Outbound Marketing

11. Marketing 2.0: Inbound Marketing

12. Marketing 2.0 Inbound Marketing

13. Marketing 2.0 Inbound Marketing

14. Marketing 2.0 Inbound Marketing

15. Marketing 2.0 Inbound Marketing

16. Marketing 2.0 Inbound Marketing

17. Marketing 2.0 Inbound Marketing

18. Marketing 2.0 Inbound Marketing

19. Marketing 3.0: Lifecycle Marketing

20. by Kathy Sierra
Marketing 3.0 Lifecycle Marketing

21. Marketing 3.0 Lifecycle Marketing

22. Passionate
Company
Marketing 3.0 Lifecycle Marketing

23. Passionate
Customer
Marketing 3.0 Lifecycle Marketing

24. Passionate
Service
Marketing 3.0 Lifecycle Marketing

25. by Joshua Porter
Outbound Inbound Lifecycle
Marketing Marketing Marketing
Marketing 3.0 Lifecycle Marketing

26. Lifecycle Marketing: Get Started

27. Components of Lifecycle Marketing
Customer
Analytics
Relevant Customer
Marketing Service

29. Customer Analytics

30. Relevant Marketing

31. Customer Service

32. Happy Customer

33. Thank You!
David Cancel
Twitter: performable
http://www.performable.com