Basho Social Communication Strategy

Renay M. Picard Vice President of Marketing Basho Technologies How one tech Marketer built and maintains a social community w/ limited budget and resources

CouncilTel Attendees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Considerations for a Successful Online Community Presented by: Renay Picard, VP of Marketing Basho Technologies, Inc.

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Challenge That’s the Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basho Technologies, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initial Startup of the Basho Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initial Startup of the Basho Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Launch Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launch Plan ,[object Object],[object Object],[object Object],[object Object]

September 2006: Launch! ,[object Object],[object Object],[object Object],[object Object],[object Object]

September 2006: Launch! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Considerations & Lessons Learned ,[object Object],[object Object],[object Object],[object Object]

Investment and Measurement ,[object Object],[object Object],[object Object],Members 80/week 4,600 total Podcast subscribers 1,000 Podcast downloads 4-5,000/episode

What’s Next for the Basho Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Suggested Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basho Social Communication Strategy

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Basho Social Communication Strategy