SlideShare une entreprise Scribd logo
1  sur  10
» Personal Branding is the practice of people
marketing themselves and their careers as
brands.
» Grow your network
» Increase net worth
» Attract opportunities
» Establish credibility
» Employment security
» Ability to be YOUrself
» Gain confidence
» Build credibility
» Showcase credentials
» Make your mark
» Differentiate yourself
from competition
» https://www.youtube.com/watch?v=QxMujquijD0
» 10 Common Mistakes
» What is your emotional
appeal?
˃ How do I make people feel?
˃ How do people describe me?
˃ What is the benefit of working with
me?
» What is your description?
˃ What field do I want to be in?
˃ How would I describe my work?
˃ Who is my target audience?
» Unemployed: without work
˃ Employers – add value
» Underemployed: insufficient work
˃ Employers – define value
» Entrepreneur: owns a business
˃ Customers – give value
» Intrapreneur: promotes innovation
within a company
˃ Employers – express value
» Employee: works for someone else
˃ Superiors/Peers – observe value
All are experts in their fields
» Family
˃ Especially children
» Friends
» Former Supervisors
» Former Coworkers
» Mentors
» Communities of Faith
» Don't wait until everything is just right. It will never be perfect.
There will always be challenges, obstacles, and less than perfect
conditions. So what? Get started now. With each step you take,
you will grow stronger and stronger, more and more skilled, more
and more self-confident, and more and more successful
BY Mark Victor Hansen
Personal Branding - Who Are You?

Contenu connexe

Similaire à Personal Branding - Who Are You?

Creative Marketing on a Nonprofit Budget
Creative Marketing on a Nonprofit BudgetCreative Marketing on a Nonprofit Budget
Creative Marketing on a Nonprofit BudgetBrian Oster
 
Niagara Public Health 2014
Niagara Public Health 2014Niagara Public Health 2014
Niagara Public Health 2014Paul Copcutt
 
Methods to build_confidence_final
Methods to build_confidence_finalMethods to build_confidence_final
Methods to build_confidence_finalshourec
 
B100 presentation
B100 presentationB100 presentation
B100 presentationreedzerric
 
Growing your business using LinkedIn
Growing your business using LinkedInGrowing your business using LinkedIn
Growing your business using LinkedInBe The Dream LLC
 
Personal Branding_10_26_16
Personal Branding_10_26_16Personal Branding_10_26_16
Personal Branding_10_26_16KaitlinLuna
 
Brand Yourself for a Successful Career Transition
Brand Yourself for a Successful Career TransitionBrand Yourself for a Successful Career Transition
Brand Yourself for a Successful Career TransitionThe Chazin Group LLC
 
Personal branding 10 26_16
Personal branding 10 26_16Personal branding 10 26_16
Personal branding 10 26_16KaitlinLuna
 
The Power of Personal Branding
The Power of Personal Branding The Power of Personal Branding
The Power of Personal Branding Jess Jeary
 
The Entrepreneurial Mindset
The Entrepreneurial Mindset The Entrepreneurial Mindset
The Entrepreneurial Mindset Lady Bizness
 
Employee Engagment - Who is responsible?
Employee Engagment  - Who is responsible?Employee Engagment  - Who is responsible?
Employee Engagment - Who is responsible?Herdis Pala Palsdottir
 
Sales manager development program
Sales manager development programSales manager development program
Sales manager development programMohit Singla
 
2014-10-28 LinkedIn Optimization for Nonprofits
2014-10-28 LinkedIn Optimization for Nonprofits2014-10-28 LinkedIn Optimization for Nonprofits
2014-10-28 LinkedIn Optimization for NonprofitsRaffa Learning Community
 
Mkt yourself careertransition_nyu_jan2012_part1
Mkt yourself careertransition_nyu_jan2012_part1Mkt yourself careertransition_nyu_jan2012_part1
Mkt yourself careertransition_nyu_jan2012_part1Ethan Chazin MBA
 
Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...
Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...
Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...Lviv Startup Club
 
Delight Beyond Belief: How to create an unforgettable Experience with Renee N...
Delight Beyond Belief: How to create an unforgettable Experience with Renee N...Delight Beyond Belief: How to create an unforgettable Experience with Renee N...
Delight Beyond Belief: How to create an unforgettable Experience with Renee N...ICX Kenya
 

Similaire à Personal Branding - Who Are You? (20)

Creative Marketing on a Nonprofit Budget
Creative Marketing on a Nonprofit BudgetCreative Marketing on a Nonprofit Budget
Creative Marketing on a Nonprofit Budget
 
Nestle 2014
Nestle 2014Nestle 2014
Nestle 2014
 
Niagara Public Health 2014
Niagara Public Health 2014Niagara Public Health 2014
Niagara Public Health 2014
 
Hcci 2014
Hcci 2014Hcci 2014
Hcci 2014
 
Methods to build_confidence_final
Methods to build_confidence_finalMethods to build_confidence_final
Methods to build_confidence_final
 
B100 presentation
B100 presentationB100 presentation
B100 presentation
 
Growing your business using LinkedIn
Growing your business using LinkedInGrowing your business using LinkedIn
Growing your business using LinkedIn
 
WebAble Culture Code
WebAble Culture CodeWebAble Culture Code
WebAble Culture Code
 
Personal Branding_10_26_16
Personal Branding_10_26_16Personal Branding_10_26_16
Personal Branding_10_26_16
 
Brand Yourself for a Successful Career Transition
Brand Yourself for a Successful Career TransitionBrand Yourself for a Successful Career Transition
Brand Yourself for a Successful Career Transition
 
Personal branding 10 26_16
Personal branding 10 26_16Personal branding 10 26_16
Personal branding 10 26_16
 
The Power of Personal Branding
The Power of Personal Branding The Power of Personal Branding
The Power of Personal Branding
 
Empowering Brand Momentum in Your Organization: 5 Things You Can Start Today
Empowering Brand Momentum in Your Organization: 5 Things You Can Start TodayEmpowering Brand Momentum in Your Organization: 5 Things You Can Start Today
Empowering Brand Momentum in Your Organization: 5 Things You Can Start Today
 
The Entrepreneurial Mindset
The Entrepreneurial Mindset The Entrepreneurial Mindset
The Entrepreneurial Mindset
 
Employee Engagment - Who is responsible?
Employee Engagment  - Who is responsible?Employee Engagment  - Who is responsible?
Employee Engagment - Who is responsible?
 
Sales manager development program
Sales manager development programSales manager development program
Sales manager development program
 
2014-10-28 LinkedIn Optimization for Nonprofits
2014-10-28 LinkedIn Optimization for Nonprofits2014-10-28 LinkedIn Optimization for Nonprofits
2014-10-28 LinkedIn Optimization for Nonprofits
 
Mkt yourself careertransition_nyu_jan2012_part1
Mkt yourself careertransition_nyu_jan2012_part1Mkt yourself careertransition_nyu_jan2012_part1
Mkt yourself careertransition_nyu_jan2012_part1
 
Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...
Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...
Oleh Pankiv "Корпоративна культура як основна відмінність між аутсорсинговими...
 
Delight Beyond Belief: How to create an unforgettable Experience with Renee N...
Delight Beyond Belief: How to create an unforgettable Experience with Renee N...Delight Beyond Belief: How to create an unforgettable Experience with Renee N...
Delight Beyond Belief: How to create an unforgettable Experience with Renee N...
 

Dernier

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 

Dernier (20)

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 

Personal Branding - Who Are You?

  • 1.
  • 2. » Personal Branding is the practice of people marketing themselves and their careers as brands.
  • 3. » Grow your network » Increase net worth » Attract opportunities » Establish credibility » Employment security
  • 4. » Ability to be YOUrself » Gain confidence » Build credibility » Showcase credentials » Make your mark » Differentiate yourself from competition
  • 6. » What is your emotional appeal? ˃ How do I make people feel? ˃ How do people describe me? ˃ What is the benefit of working with me? » What is your description? ˃ What field do I want to be in? ˃ How would I describe my work? ˃ Who is my target audience?
  • 7. » Unemployed: without work ˃ Employers – add value » Underemployed: insufficient work ˃ Employers – define value » Entrepreneur: owns a business ˃ Customers – give value » Intrapreneur: promotes innovation within a company ˃ Employers – express value » Employee: works for someone else ˃ Superiors/Peers – observe value All are experts in their fields
  • 8. » Family ˃ Especially children » Friends » Former Supervisors » Former Coworkers » Mentors » Communities of Faith
  • 9. » Don't wait until everything is just right. It will never be perfect. There will always be challenges, obstacles, and less than perfect conditions. So what? Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident, and more and more successful BY Mark Victor Hansen