CleanAir Commuter Challenge

A
CleanAir Commuter Challenge
Program Implementation Guide
Chicagoland Bicycle Federation and IIT Institute of Design, Spring 2008

Contents
Project Objective, 3
Research Findings, 4
Concept Proposal, 9
Concept Validation, 21
Implementation Proposal, 26

Appendix, 32

CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 2

Project Objective
Organization Goal/Objective
Our goal is to
C40 Initiative, CMAQ clean air
help potential
City of Chicago, CATS reduce emission of VOCs cyclists overcome
barriers and begin
CDOT Bikes, CBF increase bike modesplit commuting by
• get Chicago travelers to
commute by bike
bicycle.
• get bike commuters to
ride more frequently
CMAQ = Congestion Mitigation and Air Quality Act
CATS = Chicago Area Transportation Study
CDOT Bikes = Chicago Department of Transportation Bike Program
CBF = Chicagoland Bicycle Federation
VOCs = volatile organic compounds known to form pollution
bike modesplit = percent of traelers commuting by given mode


Research Findings

The encouragement, advice and companionship
of avid bike commuters can provide potential cyclists
with the support they need to shift.


Primary Research | Understanding barriers to bike commuting

What do Chicago travelers need to try bike commuting?

community
Need to recognize utility of bike Need to feel emotionally and
RECOGNIZE FEEL SOCIALLY
UTILITY COMFORTABLE
for transportation. socially comfortable as a cyclist.
• Assumption that bike is slower. • Potential cyclists can worry about
• Drivers seldom acknowledge the cost perceptions of others at the o ce.
of insurance, maintenance, gasoline, and • Lack of know-how and/or existing bike
buying a car in its totality. culture can prevent new cyclists from
feeling welcome.
intangible

FEEL SAFE • Complacency in current mode of
tangible

ON THE transportation, do not consider biking.
ROAD
• Available information on cycling comes
Need to connect cyclist to
can appear biased.
personal values.
• Individuals have more interest in
FEEL CONNECT TO Need to feel physically bike commuting when it connects to their
PHYSICALLY PERSONAL comfortable on the road. personal values.
COMFORTABLE VALUES
• New cyclists are unaware of tips
individual
and tricks to make biking easier (i.e. comfort-
able pants, fenders/panniers, appropriate bike, Need to feel safe on the road.
dollar bill in the tire, submersing tube to ﬁnd • Percieved danger on the road is
a leak). the most common reason people
say they don’t commute by bike.
• False perception of danger is corrected
through experiencing the roads ﬁrst-hand.


Primary Research | Solving for potential cyclists needs

How do existing initiatives fulﬁll these needs?

community

RECOGNIZE FEEL SOCIALLY Existing initiatives
UTILITY COMFORTABLE
in Chicago and
worldwide favor
physical solutions
that serve the
intangible

FEEL SAFE
tangible

ON THE
ROAD
community as a
whole.

FEEL CONNECT TO
PHYSICALLY PERSONAL
COMFORTABLE VALUES Our opportunity
individual
lies in creating a
solution that serves
the social and
emotional needs of
the individual.



“This guy’s t-shirt said ‘Save $10,000 by sitting on your
ass.’ I asked him about it and he told me to switch to bike
commuting. I thought, ‘Hey, I should really do that.’”
Mark, 10.23.07 interview madison_a02, 01.59.00

Mark now delivers co ee by
bike for a living in Madison, WI.

The social and emotional needs of individual cyclists are best addressed by
connecting them to the personalized support of experienced cyclists.

Need to recognize utility of bike for Need to feel physically Need to feel safe on the road.
transportation. comfortable on the road.
Easing transition to street riding
Understanding benefits through Learning tips and tricks from with rider companionship.
the explanation of an enthusiastic cyclist. those who’ve used them. Riding in a group or with a trusted friend
Next to first-hand experience, the most Experienced cyclists hold a wealth of or co-worker eases a new cyclist into street
e ective transmission of information on the information that can be passed down to riding. Experienced cyclists can explain how
benefits of cycling comes from a trusted friend mentees through example, co-experience to navigate the city, how to communicate with
or coworker. or suggestion. Real, tangible information drivers and other cyclists, and how to prepare
and the ability to ask questions also makes yourself for road and weather conditions.
inexperienced feel welcome and builds
confidence as a cyclist.



Dayo counts all
the friends he’s
“I try to get people into it. . . and not from a commuting standpoint gotten to start
cycling. He
especially enjoys
[since everyone lives close to campus]. They always say, ‘Oh, Dayo, the competitive
and athletic
aspects of biking.
you seem so ﬁt.’ I just say, ‘I bike. Do you bike?’”
Dayo, 10.23.07 interview madison_v01, 09.29.00

The social and emotional needs of individual cyclists are best addressed by
connecting them to the personalized support of experienced cyclists.

Need to feel emotionally and Need to connect cycling to
socially comfortable as a cyclist. personal values.

Connecting with other cyclists. Learning about biking from
Creating a welcoming environment for new someone who understands your values.
cyclists is crucial to increasing ridership. In order to explain to a potential cyclists
By leveraging existing communities or what bike commuting may mean to them, or
interpersonal relationships, the need to identify where it adds value in their life, we need to
with the larger Chicago bike community understand their individual situation. No one
becomes less important. can do this better than those who are close
to the individual or who understand their
circumstances in terms of health, image, and/or
politics.


Concept Proposal

The CleanAir Commuter Challenge is a year round
program designed to encourage travelers
to commute by bike.


CleanAir Commuter Challenge | Phase 1

PHASE : PROMOTE TEAM PHASE : INCREASE PHASE : INCENTIVIZE
BUILDING + COMMUNITY SUPPORT FOR TEAMS SUSTAINABLE COMPANIES
Goal
Make enhancements to the existing Bike
Commuter Challenge that focus on team-
building and engaging participants.

Action
1. Shift the existing Bike Commuter
Challenge to a point-based system.
2. Reward participants for helping
teammates with advice, maintenance and
encouragement.
3. Launch simple Facebook application
to assist in logging/tracking progress and
creating community.

Resources + timeframe
Enhancements = immediate, no cost
Facebook application = 1 year, low cost


Phase 1 | Promote Teambuilding + Community

Simple enhancements will be made to the existing Chicago Bike Commuter Challenge
to reward team support and increase engagement.

Shift the existing Bike Commuter Challenge Reward participants for helping
to a point-based system. teammates with advice, maintenance and
• Connect participation to environmental good. encouragement.
• Make challenge more engaging and • Engage experienced riders in the Challenge
competitive for all riders - especially the beyond their regular commute.
experienced. • Create a community of support within teams.
• Provide better estimate of CO2 reduction
based on average trip length in Chicago.

advice = 1pt
57

Organization car trips eliminated
Public Agency - 500+
City of Chicago - Chicago Dept of Transportation 1233
US EPA 756
Chicago Public Schools Central O ce 398
Chicago Public Library 89 Help! I
got a ﬂa
t
U.S. Railroad Retirement Board 43 a block
west of
DuPage County Government 22 work!
- J
Public Agency - 100-499
City of Chicago--Department of Environment 250
Chicago Metropolitan Agency for Planning 198
Village of Lombard 62 Points are tallied to
include work trips,
BCC reporting will shift from % of company outside trips and maintenance = 1pt
participating to number of car trips eliminated. teammate support.



Profile edit Friends Inbox (1) home account privacy logout Facebook application facilitates team
CACC Home Team Home Rider Home Leader Board Cyclist Support interaction and engagement while
CleanAir Commuter Challenge June 2009
accenture avengers Team Members (52) More
spreading awareness.
Chicago Rank: 11th
> Total Trips: 1,520
Team and personal pages track individual
accenture Top Rider: Sarah Gallop
avengers Mentor Bonus: 112
Rank: 1st Rank: 13th Rank: 41st
and team progress, host communication, and
Total Points: 1632
Trips: 38 Trips: 28 Trips: 34 compare team, city and national rankings.
Mentor
Join this team! Recruit a co-worker! • Facilitate team management, communication,
motivation and the sharing of knowledge.
Team Stats
• Personalize CACC experience.
Only 13 days left to ride!
• Encourage establishment of goals.
2500

Rank: 3rd Rank: 37th Rank: 16th
Lead Trips: 31 Trips: 20 Trips: 22
1,989 • Conveniently provide all CACC-related
Message team!
2000

Goal information in one location.
2,184
Team Captain
1500

Today Alex Cheek
1,632 Switch to “Rider Profile edit Friends Inbox (1)
Level 1 Mentor
1000

Mentor Bonus: 14 Home” to log miles
and track personal
Points Earned

Message! CACC Home Team Home Rider Home Leader Board Cy
progress and ranking
500

amongst team, city and
national participants.
2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Sarah Gallop Tea
June 2009 Cheered On by: More
Set team goal! Chicago Rank: 23rd
Chicago Rank: 11th Team Rank: 1
Points This Competition: 1,632
Points This Week: 272 “Team Home” allows
Total Trips: 38
Mentor Level: 3 a
Mentor Bonus: 112
All Time Points: 13,760
Susan
Curtis
Todd
Levy
Chris
Ory
teammates to monitor
cumulative progress
Mentor Bonus: 33
Total Points: 71
a
against other teams
Cheer them on! in the city and Chic
nationwide. The page Tota
Tell the Office! Message accenture!
also brings together all Log Your Trips
Team Wall
Burned by: More teammember profiles
Displaying 10 of 76 posts see all Number of Trips Ab
and allows members to
Write something on the accenture avengers’ wall... communicate via “The Date Trips Taken Update Your Stats!
mm dd yyyy
I’m
Wall.” Who
artis
Your Stats I’m p
CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 12 and
Only 13 days left to ride! exce
250

out a
arou


Knowledge sharing and gift giving supplement Profile edit Friends Inbox (1) home account privacy logout

community building and communication. CACC Home Team Home Rider Home Leader Board Cyclist Support
CleanAir Commuter Challenge June 2009
Topics City Riding
Tips and Tricks Library. Tips and tricks
Tips From the Community
are posted to a Maintenance
• Provide low-commitment transitional step for well-organized Safety Displaying 6 of 112 posts see all
Gear
experienced cyclists to engage in program library for
Purchasing
Unless your bike can fly, avoid taking the Props: 4
bike-related Lakeshore path mid day and on weekends. Details
• Easy to navigate. information. City Riding You’re more likely to have an accident with
Thanks!
Social a pedestrian than a car.
• Unique, first-hand information from CACC Mentor (3)
participants worldwide. Keyword Search If you’re coming into the city from the Props: 7
• Build database of information to be tapped in north side, Lincoln to Wells is the most Details
What do you want to know... “cyclist friendly” route. Dedicated bike
creation of website. lanes the whole way.
Thanks!

Search!
Riding with a friend to work increases your Props: 1
visabililty on the road. Details
Team Messages, Cheering, Strawberry and Contribute
Thanks!

Raspberry Gifts. Mentor (1)
Earn mentor points by
• Facilitate communication between team contributing information.
How can I turn left at a three way Props: 9
captain, team members and company 1 contribution = 1 point intersection without risking my life? Details

• Encourage team members by cheering them (Your mentor bonus increases
when other cyclists find your
Thanks!

on, burning them with a strawberry, or razzing contribution helpful.) Mentor (1)

them to keep up the pace. Step 1: Share with us What’s the best way to deal with the Props: 2
Your wisdom here... aggressive riders on Milwaukee? I’m just Details
not that fast. Thanks!
Gifts are given
Cheer me on! Try and stop me! Razz me! to and from
I usually stay at work pretty late and have Props: 4
team members to ride home in the dark. Which streets Details
Recently Cheered On by: Recently Razzed by: to increase have the best lighting? Thanks!
team support Step 2: Apply a tag
engagement Maintenance
throughout the Safety
Gear
event.
City Riding
Other New tag...

Irene Randy Joseph Kassandra Gabriel
Chong McDonald Barthelt Cole Biller Share!



Goal
Make participating in the CleanAir
Commuter Challenge easier to manage
and more accessible, expanding its
potential user base.

Action
1. Launch comprehensive CACC website,
which includes mapping capabilities and a
comprehensive information source.
2. Integrate information and registrants
from Facbook application.

Website = begin after general acceptance
of Facebook application and base of
information is created, requires additional
funding, management and development


Phase 2 | Increase Support for Teams

CACC website increases usability,
accessibility for participants.
A
Build on the information collected and functionality
provided through the Facebook application to launch the
destination for the CACC program. CACC Home Team Home Rider Home Leader Board Cyclist Support Search Site

• Use Facebook community to market national expansion, E-Mail Password Log In
creating exponential organic growth.
• Incorporate informal tips and tricks collected in Facebook Connecting Experienced and Inexperienced Cyclists Nationwide.
application.
• Additional functionality such as wayﬁnding features and
forums launched to further support cyclists. 1. Register
2. Start Riding
It’s that easy.
Invite continued Pro le edit Friends Inbox (1) home account privacy logout
Sign up!
participation after
Sarah Gallop

initial weeklong event
with ongoing short
competitions. 2

• Maintain Bike Week
Andrea Small
Jessica Crane

momentum while gaining CleanAir Commuter Challenge
Hi, I ride for the accenture avengers Check me out!
The CleanAir Commuter Challenge is a
nationwide participation. >
Sarah Gallop
Level 3 Mentor
year round program designed to encourage
accenture
avengers travellers to commute by bike.
• Keep competitive Team Captain: Alex Cheek Team Rank: 1

motivation over extended
Team Members: 52 Chicago Rank: 23rd
Total Trips: 1,520
Mentor Bonus: 112
Chicago Rank: 11th
Trips This Week: 6
Total Number of Trips: 38
Total Mentor Bonus: 33
Easy to Participate Connect with Cyclists RIde for Sustainability
Now, it’s e ortless to sign- Whether in your own Every trip you log equals
period of time. Cheer me on! Try and stop me! Razz me!
up, join a team, log and o ce, or in a city across one less car on the road.
Recently Cheered On by: Recently Razzed by:

track your performance, the country, connect with By riding for clean air,
contribute to the other riders to teach, we can work together to
Chong McDonald Barthelt Cole Biller
community, cheer on your learn and inspire. reduce carbon emissions
teammates and compete to on a large scale.
be the most sustainable



Comprehensive knowledge base Cyclists can map their
route based on time,
541 W. Demming, Chicago IL
Where you are
350 N. LaSalle, Chicago IL
Where you want to go
Map My Route!

safety or the advice of
and wayfinding features provide experienced cyclists.
Most Direct All Bike Lanes Recommended Print | Save to profile | Recommend this route

The community can
greater cyclist support. further assist each
other by adding
location specific tips to
Forums, route mapping and instructional videos begin to the map. This feature
can be toggeled on
connect experienced and inexperienced cyclists in a more or o , along with the
meaningful way. location of bike racks
and bike stores. Watch out for the cars
• Route mapping feature helps to increase new cyclists’ self merging onto LaSalle right
here. Because the merger is
su ciency, while continuing to encourage interaction from so far to the right, they’re not
expecting bikes to continue
the larger community. south on Clark.
• Forums provide new cyclists with the opportunity to have
their concerns addressed directly.
• Video tutorials (both CACC and community supplied)
address cyclist concerns in an engaging format.

CACC Home Team Home Rider Home Leader Board Cyclist Support
Forums encourage
a dialouge between
Maintenance Forum back Show Hide
cyclists, providing
Help with flats. Please! Tips from the community Submit a tip!
Displaying 6 of 13 posts see all new cyclists with
information that is Lock your bike here
Got a hole in my tube the other day (3rd time in a week!) and I couldn’t figure out
where it was. Any suggestions? I run a pretty tight schedule and lost time means directly relevant to Get maintenance here
I’m late for work.
their concerns.
BarbraP, 4:53pm 12/03/07

Try pumping air into the tube until it’s stretched tight. You can usually hear air
leaking, but if not, try running your hand around the tube to feel it.
If you get a remote location, you can rub saliva over the hole or push it under Locking Your Bike
water (like in an office fountain). You’ll see bubbles. Short videos are
I usually mark it with a pencil immediately so I don’t have to go through the provided, addressing
trouble again later. Hope that helps!
the topics that new
fatniu, 8:49pm 12/04/07
cyclists are most
Good advice fatniu! I agree. Jenny, if you’re getting flats that often, you concerned with. The
may want to do some preventative stuff like:
1 - keep tire inflated to max (it’ll repel sharp objects) community has the
2 - get wider tires opportunity to help
3 - they sell puncture-proof tire liners that go between the tire and tube
4 - switch your front and back tires. it’s a pain . . . but the back tire wears faster,
build the video library.
so if you alternate them, they’ll last longer. Good luck!
MrIdo, 4:53pm 12/03/07
00:57/4:17



Promote awareness through team and program Sustainability initiatives
are becoming
increasingly important
marketing, and company sustainability recognition. to companies. Providing
them with a way to

Provide participants with the tools to self-promote.
promote their e orts
to their clients and
shareholders will help
A
to increase program
• Link to Cafepress to allow participants to create and sell adoption.
gear branded with their team logo.
• Provide poster templates that can be customized, printed
and made visible throughout the o ce.
Top Performer June 2009
Recognize the achievements of top performers
• Host a leader board on the CACC website to publicly
recognize high acheiving teams and companies.
• Provide jpeg of CACC logo to top performers to place
on their website or correspondence, publicising their A CleanAir Commuter Challenge

sustainability e orts.
New Challenge Begins July 1st
> We ﬁnished in 11th in Chicago last month
accenture Join us as we race for the lead in July!
avengers

> By partnering with The next competition starts in less than a week!
accenture Cafepress, teams
Sign-up today by visiting: www.cleanaircommuterchallenge.com
avengers You can also join via Facebook at:
can make and sell www.facebook.com/cleanaircommuterchallenge/accentureavengers

customized tee-shirts, Have Questions?
stickers and other Contact our team captain Alex Cheek at
branded merchandise x404, or mentor Sarah Gallop at x733.
to promote team spirit They’re always happy to answer questions about the CACC
or cycling in the city.
and awareness.

>
accenture
Customizable posters
provide teams with
avengers

visability and a chance
to recruit within the
o ce.



Goal
Make logging trips more convenient
and push broader acceptance of CACC
through marketing to sustainable
companies.

Action
1. Develop trip counter.
2. Package trip counter, marketing
communications, CO2 reports, training
guide and web access for company
purchase.

Trip logger =Moderate development and
production costs
Company packages = immediate
implementation after launch of trip
logger, moderate management/marketing
necessary


Phase 3 | Incentivize Sustainable Companies

Simplify the process of logging trips for all program participants
with development of a trip logging device.

Develop CACC trip counter to attach to bike
and upload trips at desk (1 wheel stop = 1 trip).
• Make logging trips more convenient for riders.
• Increase program accuracy.

USB device can be detached and used to
upload trips counted to CACC website or
8 3 Facebook application at user’s disposal.

9
5
7
1 2 Pro le edit Friends Inbox (1) home account privacy logout

4 Sarah Gallop

6
11 2

10 Andrea Small

uploading 11 trips
Jessica Crane


Sarah Gallop
> Level 3 Mentor
accenture
avengers
A

Team Captain: Alex Cheek Team Rank: 1

A
Total Trips: 1,520 Trips This Week: 6
Mentor Bonus: 112 Total Number of Trips: 38
Chicago Rank: 11th Total Mentor Bonus: 33

Cheer me on! Try and stop me! Razz me!


Chong McDonald Barthelt Cole Biller

Cyclist attaches
trip counter to bike
wheel, similar to
popular mileage
counting devices.


Phase 3 | Incentivize Sustainable Companies

Company packages are created to incentivize companies to
conveniently adopt and implement the CACC at their organization.

Package trip logger, marketing Marketing communications.
communications, CO2 reports, training guide • Assist company and publicizing
and website access and market to companies. events. A CleanAir Commuter Challenge

• Push broader acceptance by connecting • Increase awareness and program
New Challenge Begins July 1st
CACC to company sustainability goals. participation through smart, > We ﬁnished in 11th in Chicago last month

• Make CACC program simple for companies to cohesive marketing tactics. accenture
avengers
Join us as we race for the lead in July!

implement. The next competition starts in less than a week!
Sign-up today by visiting: www.cleanaircommuterchallenge.com
You can also join via Facebook at:
www.facebook.com/cleanaircommuterchallenge/accentureavengers

Have Questions?
Contact our team captain Alex Cheek at
x404, or mentor Sarah Gallop at x733.
They’re always happy to answer questions about the CACC
or cycling in the city.

Logging tools for all Bi-annual CO2 reports track
participants. vehicle emissions saved by your
company through this program.
Access to
Pro le edit Friends Inbox (1)

Sarah Gallop
home account privacy logout company-
A customized
2

Andrea Small
CACC
website.
Jessica Crane


Sarah Gallop
> Level 3 Mentor
A

accenture
avengers

Training guide assists human CO2 report
Team Captain: Alex Cheek Team Rank: 1
Total Trips: 1,520 Trips This Week: 6
Mentor Bonus: 112 Total Number of Trips: 38
Chicago Rank: 11th Total Mentor Bonus: 33

Cheer me on! Try and stop me! Razz me!

resources and/or company

managers in implementing the for your Irene
Chong
Randy
McDonald
Joseph
Barthelt
Kassandra
Cole
Gabriel
Biller

program at their company. company


Concept Validation

What are the beneﬁts of the CleanAir Commuter
Challenge to cyclists, participating companies,
Chicagoland Bicycle Federation, and sponsor?


Value to Cyclists | User Beneﬁts of the CACC

Connecting Experienced and Inexperienced Cyclists Nationwide.
A The CleanAir Commuter Challenge . . .

CONNECTS TO COMMUNAL ENGAGES THE EXPERIENCED,
FOSTERS TEAM SPIRIT MAKES IT EASY TO PARTICIPATE
GOAL OF SUSTAINABILITY SUPPORTS THE INEXPERIENCED

Reportable to clients and Leverages pre-existing community Provides outlets for experienced Supports tools that will increase
shareholders and interpersonal relationships cyclists to share their knowledge accessibility and awareness of the
program
Furthers CO-2 reduction and Encourages stronger bonds Rewards experienced cyclists for
other internal sustainability between co-workers mentoring a newer cyclist Eases the burden of managing
initiatives registration, team members and
Provides tools to help team Allows inexperienced cyclists to goals
Contributes to wellness of members monitor each ask for help in a non-threatening
company employees other’s progress and provide environment Empowers individual team
encouragement members to self-manage and
Addresses the common concerns report
Creates a sense of accountability shared by new cyclists
Provides a group goal Minimizes the challenges
associated with forming a new
team

Provides tools for convenient and
accurate trip reporting


Value to Cyclists | Team Spirit, Communal Goals

A FOSTERS TEAM SPIRIT

“Within my o ce, I have a pretty good
CONNECTS TO COMMUNAL
GOAL OF SUSTAINABILITY idea of what guys would be interested
in forming a team and participating.”
Jack, Carroll Architects
I’d explain our company’s goal of being more
sustainable. I’d say ‘this is a way to really
walk the walk.’” Targeting pre-established groups can
Todd, Pepper Group increase rider accountability.
• Riders have less commitment/obligation in
larger numbers or to people they have not met.
Team spirit and group goals can be
the most e ective initiators. Pre-established relationships
• Team size grows exponentially eliminate trust issues.
as more get involved.

“It would be great to see everyone’s progress
so I’ll know who I can razz a little bit.”
Todd, Pepper Group


Value to Cyclists | Engagement, Convenience

A MAKES IT EASY TO PARTICIPATE

“The biggest pain of the CTA is being on
ENGAGES THE EXPERIENCED,
SUPPORTS THE INEXPERIENCED
someone else’s schedule. So waiting for
cyclists at a stop seems backwards.”
Andrew, IIT Institute of Design student
“I know I can find a suggested route online,
but I would prefer to ask the opinion of
someone who lives here and rides every day.” Cyclists want to GO!
Peter, IIT Institute of Design student • Scheduling regular rides can be inconvenient.
• Di cult for cyclists to ride together.
Route mapping is a common passion Varying levels of commitment are needed.
and a common problem. • Forums and online information
• Creating maps encourages inexperienced source is a big first step.
cyclists to ride without being too aggressive. • 1 to many relationship provides
• Experienced cyclists show excitement flexibility for mentor, mentees
in their knowledge of city streets, while making it easier to find shared
directions, and mapmaking. connections [than 1 to 1 relationship].


Value to Participating Companies | Success of Similar Initiatives

Existing initiatives targeting pre-existing communities in a
commuter challenge have met great success.

Traveling Responsibly?
Accept the Challenge!
Commute trip reduction programs. Nike’s “Traveling Responsibly? Accept the Chicago Bike Commuter Challenge.
To comply with state ordinances, many Challenge (TRAC)” program. Currently a one week challenge during Chicago
corporations are implementing Commute Nike o ers monthly prizes and incentives Bike Week, the existing Bicycle Commuter
Trip Reduction Programs to encourage more to employees at its World Headquarters Challenge successfully gathered 1,600
e cient commuter travel. One focus of CTR and surrounding areas in the Portland, Ore. employees from 130 organizations in 2006 and
programs is the encouragement of biking metropolitan area who can get to work by continues to grow.
and walking and the improvement of related eliminating the use of a gasoline or diesel-
facilities, i.e. bicycle parking and changing powered vehicle. Feedback from past participants:
facilities. “It makes it more fun if you’ve got someone
Since the program began in 1992, it has you know who can ride along side with and
Community Transit, a Snohomish County reduced the company’s average drive-alone talk to . . . I totally love what they’re doing. I
organization focused on assisting companies rate from 98% to 84%. In ﬁscal year 2006 just wish I had more ammunition to convince
with commuter congestion, has been running ended May 31, 2006, based on an average people to do it more regularly”
a Bike Commuter Challenge for 8 years. The round trip of 17.8 miles, Nike employees saved - Todd, The Pepper Group
event has grown from 150 initial participants approximately 719,343 vehicle miles traveled
to 800 in 2007. Participating organizations by using alternative commute modes. That’s a “It’s easy to get a team together knowing what
include Boeing, University of Washington, and saving of 35,967 gallons of gas. Nike also saved people will be interested. It just grows after
Alderwood Mall. 40,413 vehicle trips in FY’05. that.” - Jack, Carroll Architects


Implementation Proposal

The ultimate goal of the CleanAir Commuter
Challenge is to increase modesplit in Chicago. In
order to successfully implement the CACC and to
achieve this goal, we need your support.


CleanAir Commuter Challenge

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