Telecom APIs Getting Back to Basics

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Telecom APIs Back to Basics... Speaking Session featuring from Telecom APIs, Ross Garrett, Director of Product Marketing, Layer 7 Telco’s have become distracted by the promise of success from open developer ecosystems, and mis-guided API monetization strategies. In this presentation, we will take a fresh look at the importance and utility of APIs and opportunities that an API-Oriented Architecture provides. As other industries re-make themselves as modern software-defined businesses, so too must the modern Telco embrace APIs, turning their network into a platform that supports agility and innovation.

Technology Sports

Getting Back to Basics
Ross Garrett
Ross.Garrett@ca.com | @gssor

http://www.flickr.com/photos/67980734@N06/6187124550/

So How Did We Get Here?
SalesForce.com
2000

ProgrammableWeb
2005
Parlay X
iPhone
2003
2007

Amazon
2002
Skype
2003
Parlay
1998

Flickr
2004

Facebook
Twitter
2006

OneAPI
2008

WebRTC
2011

RCS
2008

Twilio
2007/8

iMessage
2011

So is there a common thread woven into
this timeline?
http://www.flickr.com/photos/81389833@N00/2915425151/

http://www.flickr.com/photos/69392086@N06/10017623584

API-Oriented Architecture
•

Every layer from
application to infrastructure
is service enabled

•

API Management (not
standards) is the universal
abstraction layer

•

APIs lead a new Service
Delivery paradigm

http://www.flickr.com/photos/mendhak/7479942060/

Network Virtualization
Approach

Orchestrated, Autom
atic & Remote Install

Classic Network
Appliance Approach
GGS
N

RA
N

SB
C

DP
I

M
R

CDN

ISV
Virtual
Appliances

Standard High
Volume Servers
Standard High
Volume Storage
Standard High
Volume Ethernet
Switches

The Software-Defined Telco
http://portal.etsi.org/NFV/NFV_White_Paper.pd
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http://www.flickr.com/photos/loozrboy/3908830690/

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Telecom APIs Getting Back to Basics

1. Getting Back to Basics Ross Garrett Ross.Garrett@ca.com | @gssor

2. http://www.flickr.com/photos/67980734@N06/6187124550/

3. So How Did We Get Here? SalesForce.com 2000 ProgrammableWeb 2005 Parlay X iPhone 2003 2007 Amazon 2002 Skype 2003 Parlay 1998 Flickr 2004 Facebook Twitter 2006 OneAPI 2008 WebRTC 2011 RCS 2008 Twilio 2007/8 iMessage 2011

4. So is there a common thread woven into this timeline? http://www.flickr.com/photos/81389833@N00/2915425151/

5. APIs are the fabric of our world

6. http://www.flickr.com/photos/69392086@N06/10017623584

7. Bring back the utility of APIs

8. API-Oriented Architecture • Every layer from application to infrastructure is service enabled • API Management (not standards) is the universal abstraction layer • APIs lead a new Service Delivery paradigm

9. http://www.flickr.com/photos/mendhak/7479942060/

10. Network Virtualization Approach Orchestrated, Autom atic & Remote Install Classic Network Appliance Approach GGS N RA N SB C DP I M R CDN ISV Virtual Appliances Standard High Volume Servers Standard High Volume Storage Standard High Volume Ethernet Switches The Software-Defined Telco http://portal.etsi.org/NFV/NFV_White_Paper.pd f

11. http://www.flickr.com/photos/loozrboy/3908830690/

12. Thank-you!

Telecom APIs Getting Back to Basics

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