Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
4. Some practices merely set up social
profiles, only to desert them with no
new content.
Thus, these businesses do not
achieve their goals of connecting
with new patients and members of
their community.
5. In social media, it is vital to be
consistent and provide regular,
engaging content.
6. As the old saying goes:
“You only get out as
much as you put in.”
In other words, be sure you use social media to supply
regular, quality content to your audience, and they will
return the favor.
14. However, it should be an integral part to your
entire marketing strategy.
Not the sole venture.
15. When implemented with other marketing
methods, social media can really boost your
practice’s visibility by:
• Increasing brand awareness.
• Creating a community.
• Driving traffic to your site.
• Generating leads.
• Much more!
17. You can’t be everywhere at
once.
So, don’t try to be.
18. Focus on where you need to be.
Be great where it matters - whether on
Facebook, Twitter, LinkedIn, or anywhere else
your audience might gather.
19. Remember, each social network is
different so treat them that way.
What works on one might not work on another.
Use a variety of social networks
to complement each other.
21. With anything new, it is important to learn how
it works, which takes effort.
22. You need to use social media to:
• Research.
• Listen.
• Read.
• Watch.
23. Follow social media influencers and learn how to
use each social network to further your
practice's marketing goals.
Observe other businesses' use of social media
and identify what works for them and what
doesn't.
24. Some inspiring people to follow:
• Chris Brogan: @chrisbrogan
• Michael Stelzner: @Mike_Stelzner
• Mari Smith: @MariSmith
• Guy Kawasaki: @GuyKawasaki
31. Make sure to engage with people and not
numbers.
Build your community and measure what
happens there.
32. Do not become overly concerned with vanity
metrics such as:
Likes, Followers, or Fans.
33. Focus on tangible results such as engagement,
website traffic, and click-through rates.
34. Most importantly, measure your goals by
planning to measure.
Don't be afraid to re-evaluate goals and set new
targets.
By measuring, you will learn what works and
what doesn't.