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Today's Technology:Discussion on Blogging, LinkedIn, Marketing and, Technology,[object Object],NorthsideMIBOR,[object Object],March 9, 2011,[object Object]
Is Your Web Presence a GEM?,[object Object],Presented by:,[object Object],Julie Kiffmeyer,[object Object],Internet Marketing Consultant,[object Object],March 9, 2011,[object Object],Is Your Website a GEM?,[object Object],Julie KiffmeyerInternet Marketing Consultant,[object Object],Indianapolis, IN,[object Object]
Is Your Web Presence a GEM?,[object Object],G – Goal Oriented,[object Object],E – Effective,[object Object],M - Measured,[object Object]
Is Your Web Presence a GEM?,[object Object],With….,[object Object],255 Million Websites,[object Object],1.97 Billion Internet Users,[object Object],152 Million Blogs,[object Object],600 Million People on Facebook,[object Object],2 Billion videos watched on YouTube / day,[object Object],… How Do You Stand Out?,[object Object]
Goals –Effective – Measure,[object Object],What are your GOALS?,[object Object],[object Object]
Lead Generation
Branding/Education
Relationship Building
Membership Registration
Viral MarketingS – specific,[object Object],M – measurable,[object Object],A – actionable,[object Object],R – realistic,[object Object],T – timely,[object Object]
Goals – Effective – Measure,[object Object],Is your Web Presence Effective in Meeting Your Goals,[object Object],Marketing Strategy,[object Object],Search Strategy,[object Object],Conversion,[object Object],Target Audience,[object Object],Testing,[object Object]
Measure and Refine,[object Object],Website Statistics,[object Object],Conversion Rates,[object Object],Closed Business,[object Object],Sales Volume,[object Object],Goals – Effective – Measure,[object Object]
Is Your Web Presence a GEM?,[object Object],G – Goal Oriented,[object Object],E – Effective,[object Object],M - Measured,[object Object],… How Do You Stand Out?,[object Object]
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Northside MIBOR Technology Presentation
Facebook [components],[object Object],Page,[object Object],Profile,[object Object],Group,[object Object],LEVERAGING SOCIAL MEDIA,[object Object]
Facebook Insights,[object Object],[object Object]
Unique views
Fans
New Fans
Removed Fans
Wall Posts
Photo views
Video/Audio Plays,[object Object]
GPS tracking in trucks with Google Maps
YouTube videos sharing employee stories
Weekly project photos for clients
Fresh blog contentResults:,[object Object],[object Object]
Homes sold in 2008: 40
Homes sold in 2009: 100
Percentage of home sold direct to consumer – 80%31  |  Facebook,[object Object],LEVERAGING SOCIAL MEDIA,[object Object]
Publish interesting and relevant content!,[object Object],1,[object Object],Media-Rich & Share-worthy ,[object Object],content creation,[object Object]
Media Rich & Share-Worthy ,[object Object]
Media Rich & Share-Worthy ,[object Object],34  |  Facebook,[object Object],LEVERAGING SOCIAL MEDIA,[object Object]

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