Chicago Booth Career Services: Social Media Discussion
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Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
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Chicago Booth Career Services: Social Media Discussion
- 1. Robin Frank [email_address] @greenrobeen Social Media Discussion Chicago Booth Career Services 10/15/2010
- 11. 5,000,000,000 The number of web links, news stories, blog posts, notes, photos, etc. shared each week on Facebook
- 12. 50,000,000 The number of Tweets per day on Twitter.com
- 20. Recommendation
- 30. Copywrite your FB updates as Headlines
- 35. Add FB Like Button to Your Blog
- 39. Stanford MBA Program No photos No events No link to blog! http://www.facebook.com/pages/Stanford-CA/Stanford-MBA-Program/31701425188?v=wall#!/pages/Stanford-CA/Stanford-MBA-Program/31701425188?v=wall
- 40. Darden Each group has a separate page http://www.facebook.com/DardenMBA#!/DardenMBA?v=wall
- 44. FB Instant Search App – Great Tool
- 63. @Lifeatdeloitte
- 77. Hootsuite
- 79. Wisestamp.com
Editor's Notes
- Twitter and Facebook serve as that unique intersection between your social and professional lives. They can be valuable business tools or simply a way to stay in touch with family and friends. LinkedIn, however, is all business. In its simplest form, LinkedIn is an interactive resume and Rolodex. In practice, however, it is the online version of the business cocktail party, without the constraints of time or space. You can make introductions, provide a recommendation for those you have worked with in the past, and even ask for help from your network on a pressing question you may have. If you are a professional, own a business, or work in an field you would consider a “career” you should be on LinkedIn.
- Groups are key here. Search for relevant groups based on keywords, join the ones that fit your target profile and add value to the network and the conversation. Do not use LinkedIN to sell. Use it to learn, contribute and build relationships. Ask questions and start discussions to find out what prospects really care about and to become more visible. Answer questions that relate to your expertise. Credibility ... not salesmanship ... builds connections. Remember: quality -- not just quantity.
- Starting Monday, when students at any of the 60 schools go to LinkedIn's site, they'll see a box asking them to try Career Explorer. Clicking the box takes them to a page where they enter information about their college, major and desired industry. A drop-down menu shows the top six jobs that LinkedIn users with similar backgrounds took as their first job. If a student selects one of those jobs, more results pop up showing possible second jobs based on what similar LinkedIn users took as their next job. The process repeats for more next-step jobs.
- Deloitte was recently ranked No. 1 on Bloomberg BusinessWeek's 2009 "Best Places to Intern" and "Best Places to Launch a Career" lists, and has also been named to Working Mother's "Top 10 Companies for Working Mothers" and "Best Companies for Multicultural Women," the DiversityInc "Top 50 Companies for Diversity" and FORTUNE's "100 Best Companies to Work For" lists, among other notable distinctions. This year, Deloitte plans to make approximately 4,800 new hires for full-time employment and internship positions across its U.S. offices
- Send bookmarks to others, create a network