The StartupFactory Modular Marketing Approach is designed to streamline market entry for early stage technology businesses. The program features four, set-price, technology marketing initiatives that are designed to provide a solid, integrated platform for market entry. Benefits include clear communication across all media, manageable set prices and access to the most productive brand building mechanisms. The core modules include StartupPLAN, StartupID, StartupPR and StartupWEB. The program provides an internal / external marketing audit, competitive analysis, brand strategy development, and a comprehensive strategic and tactical implementation plan. Modules also include visual brand identity development, key messaging & brand values document, PR services, social and web marketing guidance.

1. “We needed a
comprehensive yet
uncomplicated plan
for marketing our
company and products”
Surinder Singh
TCSI Software, Inc.
Alameda, CA

2. “We wanted a marketing
program that was easy to
afford and easy manage”
Helen Chan
Alliance Fiber Optic Products
Sunnyvale, CA

3. “We wanted a program that
was designed to meet our
specific needs.”
Bruce Boyer
Adastra Systems
Hayward, CA

4. Strategic marketing services for the early stage business
INTRODUCING:
The Modular Marketing Approach For Start-ups

5. The StartupFactory, LLC Modular Approach
•Enjoy a strong marketing foundation
•Control costs with manageable set prices
•Communicate across all media with a unified message
•Add components easily to meet your growing needs
•Predictable, cost-effective market entry
Benefits:

6. The StartupFactory, LLC Modular Approach
•StartupPLAN™
•StartupID™
•StartupPR™
•StartupWEB™
Core modules

7. Plan
module
Internal & External Marketing and Brand Audit
Brand Strategy Development
Tactical / Implementation Plan
•Internal Marketing Discovery Phase
•External Marketing Audit and Competitive Analysis
•Predictive Modeling
•Product/service definitions
•Identify and develop strategic branding options
•Define promotional mix & set implementation time line
StartupFactory, LLC Strategic marketing services for the early stage business
StartupPLAN™ module components
Set price $4,500

8. ID
module
• Logo and corporate identity system
• Tag line and/or slogan development
• Mission statement
• Business package (letter, envelope, cards, signage, etc.)
• CI usage guidelines (including corporate color palette, font selection, etc.)
• Key messaging and/or brand values document
StartupFactory, LLC Strategic marketing services for the early stage business
StartupID™ module components
Set price $7,500

9. ID
module
•Trade and business media lists for your target market(s)
•Compile editorial calendars and search for PR opportunities
•Press and/or product releases (approximately two per month)
•Distribution to targeted editors and thought leaders
•Editorial liaison
•Optional case studies, white papers, wire service, and more
StartupFactory, LLC Strategic marketing services for the early stage business
StartupPR™ module components
Set price $4,000 (per month, for an initial engagement of four months

10. PLAN
module
ID
module
PR
module
StartupFactory, LLC Strategic marketing services for the early stage business
Core Modules: The foundation of your marketing initiative
With this foundation in place you will:
•Have a focused overview of products and prospects
•Work toward well defined marketing goals and objectives
•Enjoy a professional, enduring brand identity
•Create buzz and build interest in the media
•Communicate a unified message about product & company
•Speak with one voice across the entire marketing mix

11. PLAN
module
ID
module
PR
module
StartupFactory, LLC Strategic marketing services for the early stage business
Module Extentions: Add as your requirements grow
With your “building blocks” in place you may add:
•A wide variety of integrated communications tools
•Each custom-designed for maximum synergy
Web
Advert Trade
show
html
email
Sales
Mats
Data
mgmt
Direct
mail
More

12. PLAN
module
ID
module
PR
module
StartupFactory, LLC Strategic marketing services for the early stage business
The Modular Marketing Approach For Start-ups
Benefits:
•Enjoy a strong, lasting foundation
•Control costs with manageable set prices
•Communicate across all media with a unified
message
•Add components easily to meet your growing needs
•Predictable, cost-effective market entry
Get a solid start in business for <$25k.
Core Module Programs are available for $6,000 per month.

13. Strategic marketing services for the early stage business
To find out more or to schedule a no-obligation review of
your plans, products and prospects, contact us today.
www.StartupFactory.biz