Contenu connexe Similaire à Creating Lead-Generating Social Media Campaigns (20) Plus de Robert Dempsey (20) Creating Lead-Generating Social Media Campaigns2. Robert Dempsey
I am a navigator.
My life purpose is to help
people chart their course,
and get them where they
want to go, so they can help
those they are meant to help.
- Robert Dempsey
© 2012 Dempsey Marketing
3. At Dempsey Marketing we are creating a company
culture that supports individual, professional, and
personal growth.
We are committed to providing an environment that
inspires top level people to aspire to heights previously
unimagined.
Our efforts propel clients to use their expertise to
improve the lives of others.
Source: http://dempseymarketing.com/dempsey-marketing-company-purpose/
© 2012 Dempsey Marketing
4. Agenda
1. Researching topics
2. Crafting landing pages
3. Building a social media promotion calendar
4. Creating customized tracking links
5. Measuring campaign success
6. Q&A
© 2012 Dempsey Marketing
5. Marketer, Know Thy
Client!
• Know who you are trying to attract
• Capture their language and reflect it
• Focus on the benefit THEY get
• Research (until blue in the face)
© 2012 Dempsey Marketing
6. Research
Part I
© 2012 Dempsey Marketing
7. Research Methods
1. Analytics
2. Social Media
3. Surveys & Polls
© 2012 Dempsey Marketing
8. Analytics
• Google
• HitSniffer
• Social Metrics Pro (WordPress)
• Triberr - past posts
• Facebook Insights
© 2012 Dempsey Marketing
9. Social Media
• Tweet Chats
• Facebook Groups
• LinkedIn Groups
• Forums
© 2012 Dempsey Marketing
10. Surveys & Polls
• Website / Blog - SurveyMonkey.com
• Email - Q&A
• Twitter - twtpoll.com
• Facebook - SurveyMonkey, polls, questions
© 2012 Dempsey Marketing
11. Landing Page
Craftsmanship
Part 2
© 2012 Dempsey Marketing
13. 5 Major Components
1. Desperate Problem
2. Unique Promise
3. Irresistible Offer
4. Reason To Act Now
5. Call To Action
© 2012 Dempsey Marketing
14. 1: Desperate Problem
• What problems are your ideal clients trying
to solve?
• How can what you offer help solve their
problem?
© 2012 Dempsey Marketing
15. 2: Unique Promise
• Solves the desperate problem(s)
• Contains the true point of difference
benefits that you provide
© 2012 Dempsey Marketing
16. 3: Irresistible Offer
1. What is the goal of the offer?
2. What exactly will the person receive?
3. How do you remove the risk?
4. Why should they take action now?
5. What should they do now?
© 2012 Dempsey Marketing
17. 4: Reason To Act Now
• Is there a deadline?
• Will they lose something by not acting
today?
• What happens if they do nothing?
• Note: It must be real; no fake scarcity
© 2012 Dempsey Marketing
18. 5: Call To Action
• Fill out the form
• Give us a call => trackable phone number
• BOTH
© 2012 Dempsey Marketing
24. Social Media
Promotion Calendar
Part 3
© 2012 Dempsey Marketing
25. Elements
• Blog posts
• Events - Facebook, Google+
• Social media updates
© 2012 Dempsey Marketing
27. Monday
Social Media Blog Post
Promotion (CTA)
Landing
Page
© 2012 Dempsey Marketing
28. Tuesday
Blog CTA Social Media
Graphic Promotion
Landing
Page
© 2012 Dempsey Marketing
29. Wednesday
Social Media Blog Post Blog CTA Facebook
Promotion About Webinar Graphic Event
Landing
Page
© 2012 Dempsey Marketing
30. Thursday & Friday
Blog CTA Facebook Social Media
Google+ Event
Graphic Event Promotion
Landing
Page
© 2012 Dempsey Marketing
31. Tips
• Use an actual calendar (Google)
• Create a daily promotion checklist
• Schedule posts and updates ahead of time
• HootSuite, Facebook scheduled posts
• ** Plan well ahead **
© 2012 Dempsey Marketing
32. Customized
Tracking Links
Part 4
© 2012 Dempsey Marketing
33. Tools
• URL Shorteners: bit.ly, Google, HootSuite
• Better: LinkTrackr
© 2012 Dempsey Marketing
34. LinkTrackr
http://rdlink.me/link
© 2012 Dempsey Marketing
36. What To Measure
• Link(s)
• Landing Page(s)
• Thank You Page
• Thank You Email
© 2012 Dempsey Marketing
37. Metrics
• Links - clicks, conversions
• Landing Pages - page views, bounce rate,
opt-ins / phone calls
• Thank You Page - social shares
• Thank You Email - opens
© 2012 Dempsey Marketing
39. Get More Webinars
• Get more awesome
• 1-2 webinars / month
• Online workshops
• Help promoting your
blog
© 2012 Dempsey Marketing
41. Connect Everywhere
DempseyMarketing.com
rdempsey
DempseyMarketing
Robert Dempsey (with my pic)
robertwdempsey
DempseyMarketing
robert@dempseymarketing.com
© 2012 Dempsey Marketing