Presentation of The Siam hotel in Bangkok, Thailand.

1. The Siam
Bangkok, Thailand

2. www.thesiamhotel.com

3. Target Customer
The customer is boutique hotel oriented
The hotel is like a museum, the customer is
mainly sensitive to art (cinema, etc) … and
especially sensitive about the Romance of
History (through old items)
Between 40-65 years old
Desire to discover Thailand and its traditions in a
luxury cocoon

4. Why this journey ?
The Siam is the main reason why I had chosen
the hospitality industry : one of the most beautiful
hotel I ever seen, with real luxury services, every
guest is special (not a lot of rooms, every guest
will be treated as a unique person) … This hotel
is an inspiration for me !
If someone wants to discover real thai traditions,
it is one of the greatest place to do it. The
architecture of the restaurant near the Chao
Phraya is the only true thai house remaining in
Bangkok (with the Jim Thompson house)

5. What about OTAs ?
We have got 2 examples with Booking.com and TripAdvisor.
The Siam is linked to Virtuoso. The hotel need to be seen as much as
possible because the competition is high. OTAs play a role for visibility
!