1. Pitch Report China 2012

2. Why Pitches?
• Make Mila famous amongst target customer gro
• Obtain inexpensive marketing channels
• Build up company image as
“student friendly company”
• Empower youngsters to become
entrepreneurs
• Get first hand feedback from the market

3. Pitch 1
• Location: Startup Leadership Program
Shanghai Chapter
• Date: 10.25.2012
• Target Audience: 30+ entrepreneurs / startup
owners from Shanghai
• Further: Investors, VC`s and VC Lawyers (6)
from Shanghai
• Impact: Mila was pitched to the entrepreneurs
and by the entrepreneurs to leading VC`s from
Shanghai

4. Photos from Pitch 1

5. Pitch 2
• Location: AIESEC Shanghai
• Date: 10.30.2012
• Target Audience: 40+ Students from Tongji,
Caijing and Fudan Universities
• Impact: Mila was pitched to youngsters from
Shanghai`s top schools who are in the
AIESEC youth organization. AIESEC is an
organization which promotes leadership,
professional development and
entrepreneurship amongst universities
worldwide

6. Photos from Pitch 2

7. Pitch 3
• Location: Rotaract Shanghai
• Date: 11.12.2012
• Target Audience: 40+ Students and young
professionals from Shanghai, several
Rotarians
• Impact: Mila was pitched to young
professionals and university students aged 20-
30 from Shanghai. Rotaract is an organization
which promotes leadership through service,
professional development as well as Charity
worldwide in 180 countries

8. Photos from Pitch 3

9. Pitch 4
• Location: Shanghai Social Entrepreneurship
Exhibition
• Date: 11.11.2012
• Target Audience: 300+ social entrepreneurs,
VC investors from Shanghai and worldwide
• Impact: Good exposure to Mila in the
entrepreneur community in Shanghai as well
as to VC`s and investors who invest in social
enterprises

10. Photos from Pitch 4

11. Pitch 5
• Location: coresystems Shanghai office
• Date: 11.20.2012
• Target Audience: 4 Students from SHUFE
( Shanghai University of Foreign Language
Education)
• As our first batch of Student Ambassadors,
we`re doing a trial with them to validate the
usage of Student Ambassadors for the
promotion of Mila in China

12. Photos from Pitch 5

13. Pitch 6
• Location: Fudan University School of Economics
• Date: 12.04.2012
• Target Audience: 45 Graduate Students from
Fudan University, Top 3 University of China and
Global Top 50 University ( Times Higher
Education Rankings)
• Class: Doing Business in China
• Professor: He Xiyou
• Time: Tuesday 3:20 PM – 6:00 PM

14. Photos from Pitch 6