Learn about 8 in-demand jobs in creative and marketing -- including digital project manager and front-end developer -- and how you can use lynda.com to build the skills you need to land these positions. Includes insight from The Creative Group's 2014 Salary Guide and training playlists from lynda.com, a leading online video tutorial and training company.

1. 8
In-Demand Jobs in
Creative and Marketing
and the Skills to Help You Get Them

2. Every year, The Creative Group
(TCG) releases the industry's
most comprehensive salary guide
in the creative and marketing
fields.

3. In addition to insights on
starting salaries, it offers job
descriptions and hiring trends
within these fields.

4. To help you get an edge in these
fields, lynda.com created eight
training playlists based on the 2014
Salary Guide’s in-demand jobs, and
their descriptions.
Read on to access playlists that can help
you learn these highly sought-after skills.

5. Listed in Alphabetical Order
Digital Project
Manager
A Digital Project Manager plans, organizes and
executes multimedia projects. They meet with
clients to understand needs, determine
specifications and coordinate planning. Strong
interpersonal skills and an eye for detail are
essential, as is the ability to communicate
effectively with both technical and creative
teams.
Explore Project Management:
www.lynda.com/projectmanagement
Source: The Creative Group 2014 Salary Guide

6. Front-End Web
Developer
A Front-End Web Developer builds web-based
applications, and collaborates with designers
to turn static art into browser-based web
pages. Other duties include writing web pages
in various languages and working with backend developers to test technical solutions.
They must be proficient in web technologies
and user interface design.
Explore Front-End Web Development:
www.lynda.com/frontendwebdev
Source: The Creative Group 2014 Salary Guide

7. Interactive
Marketing Manager
An Interactive Marketing Manager handles the
day-to-day operation of a company’s website
and provides analytical review. Additional
responsibilities may include identifying and
ensuring the successful implementation of new
marketing initiatives, managing an
organization’s email marketing program and
collaborating with senior management to
oversee multichannel marketing assets,
associated with product launches. Requires
excellent analytical and communication skills.
Explore Marketing Management:
www.lynda.com/marketingmanagement
Source: The Creative Group 2014 Salary Guide

8. Mobile Designer
A Mobile Designer collaborates with crossfunctional teams to create compelling
interactive experiences on mobile devices.
They design content and functionality for
mobile platforms, including Android,
BlackBerry, HTML5 and iOS. They must have a
thorough understanding of both the graphical
and functional aspects of web and mobile
design. Experience across multiple platforms
and programming languages is often
preferred.
Explore Mobile Design:
www.lynda.com/mobiledesign
Source: The Creative Group 2014 Salary Guide

9. SEO/SEM
Specialist
An SEO/SEM Specialist is responsible for
formalizing search engine optimization (SEO)
and search engine marketing (SEM) strategies
and tactics. Their typical duties include
analyzing website traffic and providing
strategies for improvement; developing SEO
website assessments and recommendations
and translating them into technical
requirements; and providing SEO guidance in
technical areas such as server infrastructure,
website structure and page construction.
Explore SEO & SEM:
www.lynda.com/seosem
Source: The Creative Group 2014 Salary Guide

10. User Experience
(UX) Designer
A UX Designer is responsible for designing
satisfying or compelling experiences for users of
a product or website, often drawing on results
from user research and workflow analysis. May
be responsible for producing personas, usage
scenarios, site maps, taxonomies and wireframes,
and for conducting usability testing on
prototypes or finished products to assess the
quality of a user experience. They must have
expert understanding of graphic design and web
technologies. See The Creative Group’s article on
tips for becoming a great UX designer.
Explore User Experience Design:
www.lynda.com/uxdesign
Source: The Creative Group 2014 Salary Guide

11. Web Content
Writer
A Web Content Writer drafts clear and
compelling online content that is optimized for
the Web, including articles, product
descriptions, promotional copy, e-newsletters
and blogs. They edit and repurpose existing
print copy for the Web and plan and craft email
marketing campaigns. Requires strong writing
and editing skills, as well as experience with
markup languages and search engine
optimization.
Explore Web Content Writing:
www.lynda.com/webwriting
Source: The Creative Group 2014 Salary Guide

12. Web Designer
A Web Designer creates concepts, artwork and
layouts for Internet and intranet sites and
other online projects, based on creative briefs
and client meetings. They must be familiar
with web protocols and markup languages and
have a strong understanding of web design
issues, including browser usability and crossplatform compatibility. Requires design and
troubleshooting skills, as well as an eye for
detail.
Explore Web Design:
www.lynda.com/websitedesign
Source: The Creative Group 2014 Salary Guide

13. About The Creative Group (TCG):
The Creative Group specializes in connecting talented, creative
professionals with companies looking to hire interactive,
design, marketing and advertising talent. Whether you're
looking for freelance, contract-to-hire or full-time employment,
TCG offers flexible solutions to meet your needs.
Browse available jobs at TCG
Subscribe to the TCG blog

14. About lynda.com:
lynda.com helps anyone learn software, technology, creative
and business skills to achieve their personal and professional
goals. With a lynda.com subscription, members receive
unlimited access to a vast library of high-quality, current, and
engaging video tutorials taught by recognized industry
experts.
Get started with a lynda.com membership today.