Slides from the Sep cohort's lean startup afternoon at Makers Academy.

1. Lean Startup Methodologies
October 2013
Wednesday, October 30, 13

2. 1) Lean
2) Business Model
Generation
3) Customer Development
Wednesday, October 30, 13

3. Lean Principles
“Startups are NOT smaller versions of larger
companies.” – Steve Blank
Wednesday, October 30, 13

4. Build – Measure - Learn
Wednesday, October 30, 13

5. Build – Measure - Learn
• Identify the largest risks
• Build experiments to test those risks
Wednesday, October 30, 13

6. Minimum Viable Product
• What’s the smallest piece of technology
that can test the risk?
Wednesday, October 30, 13

7. Landing Page Tests
Wednesday, October 30, 13

8. Split Test
Wednesday, October 30, 13

9. Split Test
Wednesday, October 30, 13

10. Business Model Canvas
Wednesday, October 30, 13

11. Customer Development
• Test the problem first
• Ask Questions that are objective and
measure things – not opinions
• Use the mom test
Wednesday, October 30, 13

12. Conclusion
• Always ask, “Why am I building this?”
Wednesday, October 30, 13