A controversial - in parts - presentation by Robert Joseph to 300 wine communicators at the 2013 Digital Wine Communicators Conference in Rioja. This presentation (including excellent presentations from other panelists) can be watched at http://vimeo.com/81706528

1. • What is wine?
• What is wine communication?
• Who are the communicators?

2. What is wine?

3. Vintage Grape variety
Appellation
Critical
recognition
Soil
Winemaker
Region

4. Vintage
Grape variety
Appellation
Soil
Critical
recognition
Winemaker
Region

5. Spanish Red
Pinot Grigio
Vintage
Yellow Tail Chardonnay
Grape variety
Appellation
Moscato
Merlot
White Zin
Cava
Cupcake
WINE
Soil
Critical
recognition
Winemaker
NZ Sauvignon
Keep Light
Region

6. Some wines are just wine
Of many wines there is nothing to be said.
They are just wine. It’s foolish to say anything
more about them, but still some people try.
Jamie Goode - Wine Manifesto 2013

8. Fruits
Newts
Cutes

9. Fruits (fruity wines)
Moscato
White Zin
Apothic

10. Newts (neutral wines)
Pinot Grigio
SA Chenin

11. Cutes
Cupcake
Little Black Dress
Skinny Girl

12. Spanish Red
Pinot Grigio
Vintage
Yellow Tail Chardonnay
Grape variety
Appellation
Moscato
Merlot
White Zin
Cava
Cupcake
WINE
Soil
Critical
recognition
Winemaker
NZ Sauvignon
Keep Light
Region

13. Spanish Red
Pinot Grigio
Vintage
Yellow Tail
Moscato
Appellation
Merlot
WINE
Soil
Critical
recognition
White Zin
Cupcake
Grape variety
Winemaker
NZ Sauvignon
Keep Light
Region

14. Spanish Red
Pinot Grigio
Vintage
Yellow Tail
Moscato
Appellation
Merlot
WINE
Critical
recognition
White Zin
Cupcake
Lafite
Grange
Napa Cab
Soil
Cristal
Cloudy Bay
Campo
Winemaker
Reserva
Grape variety
NZ Sauvignon
Region
Keep Light
We all have different notions of luxury

16. What is wine
communication?

17. •
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Wine articles (magazines/books)
Packaging (backlabels, QR etc)
Blogs (independent/producers’/distributors’
PR & Advertising
Websites
Forums
Teachers
Public speakers
TV/Radio (Terrestrial/Cable)
Movies (including product placement)
Youtube
Facebook/Twitter/Google+
Wine Tourism
Lifestyle journalism
Celebrity
W.O.M. Word of Mouth

18. The blogger…

22. The winemaker

27. The Critic

31. The Celebrity

38. Bill

39. The wine communicators of the
late 20th Century

40. The way we were….
Pepe
Fluffy
Bob
Connie

41. Fluffy
Bob
Pepe
Barbie
Connie

43. Bill

44. Bill, the wine
man
Terry, the hi-fi
nerd
Doris, the
ski buff

45. How many of you are
wine communicators?

46. How many of you have
tasted any or all of
these wines?
(or would like to?)

47. Basque
Xarmant
Txakoli
Turkish
Pamukkale
Trio
Plozner
Malpelo
“orange” wine

48. How about these?)