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A Social Media Primer: What is Social Media? (Module 1)
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Robert J. Ricci
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A marketer's view of Social Media and how it can be used to build your brand.
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A Social Media Primer: What is Social Media? (Module 1)
1.
a social media
primer | module one: what is social media?
2.
what is social
media?
3.
use case 1:
public relations
4.
use case 2:
customer service
5.
use case 3:
loyalty-building
6.
use case 4:
collaboration
7.
use case 5:
networking
8.
use case 6:
thought-leadership
9.
use case 7:
customer acquisition
10.
use case 8:
customer retention
11.
before you run
off…
12.
establish governance
13.
have a plan •
who are your customers? • what are you selling? • where is your audience? • when (and how often) will you speak? • why should they chose you? • how will you engage?
14.
identify and analyze
your audience(s)
15.
listen
16.
learn
17.
know your “one
thing”
18.
develop capabilities
19.
set goals
20.
define activities
21.
prioritize
22.
engage
23.
measure
24.
refine
25.
summary
26.
a social media
primer | module one: what is social media?