4. Statement: Studenstry’s TAM would be
Portuguese students, young temporary
unemployed people, international students.
Given the population of 400.000 university
students, 129.000 young unemployed people
and 9.894 Erasmus students in Portugal, as well
as Studentry’s several (indirect and direct)
competitors, we assume a minimum population
of 538.894 people with a total possible demand
of 35% (188.613).
6. Statement: Studenstry’s SOM would be a portion
of the Portuguese and International Students
segmented in the SAM for the first three years.
First year: SOM 20% of the SAM (22.634)
Second year: SOM 50% of the SAM
(56.584)
Third year: SOM 80% of the SAM (90.534)
8. • Job opportunities section in newspapers (ex. Expresso newspaper)
• Futurália (Career fair annual)
• Career days at universities
Offline
• Facebook – groups (ex. Emprego Lisboa group)
• LinkedIn
• Other social media websites
Online
9.
10. + Advanced search (geogr./profession)
+ Free subscription
+ Convenience/Usability
+ Automated Service (daily mails)
+ Easy to Navigate
+ Number of partnerships
+ Economies of Scale
+ Poor mobile optimization
+ Only Portuguese Version
+ Low differentiation
+ Unclear website design
+ No personal Assistance/
Problem solving
+ Registration speed
+ More tasks in addition to regular jobs
+ Innovative to increase retention rate
+ Growth of tablet/smartphone market
+ Banner advertisement
+ Internationalization of the website
+ Success Fee
+ New entrant
+ Easy to copy (website/app)
+ No suitable jobs for clients
+ Change of Legal Framework
(national/international)
+ Lack of social media engagement