SlideShare une entreprise Scribd logo
1  sur  30
Mater of Arts in Communication Design

WEB DESIGN
Order & equilibrium
Equilibrium

"Equilibrium." Merriam-Webster.com. Merriam-Webster, n.d. Web. 14 Feb. 2014.
<http://www.merriam-webster.com/dictionary/equilibrium>.
WEB DESIGN NABA 2014 Roberto DADDA

2
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

3
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

4
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

5
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

6
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

7
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

8
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

9
Geometry of drawings…

"The Defense of Reorke's Drift" by Howard David Johnson

"Daniel in the Lion's Den" by Howard David Johnson

10
WEB DESIGN NABA 2014 Roberto DADDA
Equilibrium
"The Defense of Reorke's Drift" by Howard David Johnson

"Daniel in the Lion's Den" by Howard David Johnson

11
WEB DESIGN NABA 2014 Roberto DADDA
Equilibrium
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

12
Directions
• In the western culture reading is
left to right and top to bottom
• Directions have not the same
relevance!

Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

13
Equilibrium

Diego Rodríguez de Silva y Velázquez June ( 6, 1599 – August 6, 1660)

WEB DESIGN NABA 2014 Roberto DADDA
14
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

15
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

16
Equilibrium
WEB DESIGN NABA 2014 Roberto DADDA
17

Saint John Climacus was a 7th-century Christian monk at the monastery on Mount Sinai.
The Ladder of Divine Ascent Monastery of St Catherine Sinai
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

18
(c. 1170 – c. 1250)aka Fibonacci

Leonardo Pisano Bigollo

Phidias; c. (480 – 430 BC)

The golden
ratio

Fn-2 + Fn-1 = Fn
0 + 1 = 1;
1 + 1 = 2;
1 + 2 = 3;
2 + 3 = 5;
3+5=8

Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

19
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

20
Ars sine Scientia nihil est,
Jean Mignot 1389

Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

21
King Get, first dinasty (Louvre)

Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

22
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

23
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

24
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

25
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

26
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

27
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

28
Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

29
Roberto Dadda
www.dadda.it
roberto@dadda.it
+39 338 775 22 03
Twitter, facebook, linkedin: robertodadda

Equilibrium

WEB DESIGN NABA 2014 Roberto DADDA

30

Contenu connexe

Plus de Roberto Dadda

04 user centered design
04 user centered design04 user centered design
04 user centered designRoberto Dadda
 
07 norms and standards
07 norms and standards07 norms and standards
07 norms and standardsRoberto Dadda
 
08 vision and gestalt
08 vision and gestalt08 vision and gestalt
08 vision and gestaltRoberto Dadda
 
12 tipography for the web
12 tipography for the web12 tipography for the web
12 tipography for the webRoberto Dadda
 
14 accessibility short
14 accessibility short14 accessibility short
14 accessibility shortRoberto Dadda
 
13 equilibrium order time
13 equilibrium order time13 equilibrium order time
13 equilibrium order timeRoberto Dadda
 
Poli15 careffour - 2015-12-01
Poli15   careffour - 2015-12-01Poli15   careffour - 2015-12-01
Poli15 careffour - 2015-12-01Roberto Dadda
 
Poli15 barbie - 20160202
Poli15   barbie - 20160202Poli15   barbie - 20160202
Poli15 barbie - 20160202Roberto Dadda
 
Poli15 guanda publishing - 2016-02-03
Poli15   guanda publishing - 2016-02-03Poli15   guanda publishing - 2016-02-03
Poli15 guanda publishing - 2016-02-03Roberto Dadda
 
Poli15 nescafé final analysis
Poli15   nescafé final analysisPoli15   nescafé final analysis
Poli15 nescafé final analysisRoberto Dadda
 
VeryBello, usabilità ti continuo a cercare
VeryBello, usabilità ti continuo a cercareVeryBello, usabilità ti continuo a cercare
VeryBello, usabilità ti continuo a cercareRoberto Dadda
 

Plus de Roberto Dadda (20)

03 users models
03 users models03 users models
03 users models
 
04 user centered design
04 user centered design04 user centered design
04 user centered design
 
05 1 artifacts
05 1 artifacts05 1 artifacts
05 1 artifacts
 
05 2 artifacts
05 2 artifacts05 2 artifacts
05 2 artifacts
 
07 norms and standards
07 norms and standards07 norms and standards
07 norms and standards
 
08 vision and gestalt
08 vision and gestalt08 vision and gestalt
08 vision and gestalt
 
09 colors
09 colors09 colors
09 colors
 
10 form design
10 form design10 form design
10 form design
 
11 error management
11 error management11 error management
11 error management
 
12 tipography for the web
12 tipography for the web12 tipography for the web
12 tipography for the web
 
14 accessibility short
14 accessibility short14 accessibility short
14 accessibility short
 
13 equilibrium order time
13 equilibrium order time13 equilibrium order time
13 equilibrium order time
 
15 emotional design
15 emotional design15 emotional design
15 emotional design
 
Poli15 careffour - 2015-12-01
Poli15   careffour - 2015-12-01Poli15   careffour - 2015-12-01
Poli15 careffour - 2015-12-01
 
Poli15 barbie - 20160202
Poli15   barbie - 20160202Poli15   barbie - 20160202
Poli15 barbie - 20160202
 
Poli15 guanda publishing - 2016-02-03
Poli15   guanda publishing - 2016-02-03Poli15   guanda publishing - 2016-02-03
Poli15 guanda publishing - 2016-02-03
 
Poli15 nescafé final analysis
Poli15   nescafé final analysisPoli15   nescafé final analysis
Poli15 nescafé final analysis
 
Poli15 Fujifilm
Poli15 FujifilmPoli15 Fujifilm
Poli15 Fujifilm
 
Poli15 Tiger
Poli15 Tiger Poli15 Tiger
Poli15 Tiger
 
VeryBello, usabilità ti continuo a cercare
VeryBello, usabilità ti continuo a cercareVeryBello, usabilità ti continuo a cercare
VeryBello, usabilità ti continuo a cercare
 

Dernier

Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...Nitya salvi
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyNitya salvi
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...sonalitrivedi431
 
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...gajnagarg
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 
8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available
8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available
8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Availabledollysharma2066
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...Delhi Call girls
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationZenSeloveres
 
➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men 🔝dehradun🔝 Escor...
➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men  🔝dehradun🔝   Escor...➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men  🔝dehradun🔝   Escor...
➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men 🔝dehradun🔝 Escor...amitlee9823
 
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️Delhi Call girls
 
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.Nitya salvi
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...sriharipichandi
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...nirzagarg
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...amitlee9823
 
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...gajnagarg
 
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )gajnagarg
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...Delhi Call girls
 
Lecture 01 Introduction To Multimedia.pptx
Lecture 01 Introduction To Multimedia.pptxLecture 01 Introduction To Multimedia.pptx
Lecture 01 Introduction To Multimedia.pptxShoaibRajper1
 

Dernier (20)

Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
Just Call Vip call girls Nagpur Escorts ☎️8617370543 Starting From 5K to 25K ...
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
 
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available
8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available
8377087607, Door Step Call Girls In Majnu Ka Tilla (Delhi) 24/7 Available
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men 🔝dehradun🔝 Escor...
➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men  🔝dehradun🔝   Escor...➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men  🔝dehradun🔝   Escor...
➥🔝 7737669865 🔝▻ dehradun Call-girls in Women Seeking Men 🔝dehradun🔝 Escor...
 
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
 
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Lecture 01 Introduction To Multimedia.pptx
Lecture 01 Introduction To Multimedia.pptxLecture 01 Introduction To Multimedia.pptx
Lecture 01 Introduction To Multimedia.pptx
 

Equilibrium