1. 5 Things You Should Check To Ensure That Your Business Website Is Optimized For Local Seo
Search Engine Optimization for local search is playing an increasing role for small business. Taxi
and real estate, as well as brick and mortar businesses, are increasingly benefiting from valuable
leads that are generated from good local Search Engine Optimization efforts. Before looking to
hire a professional for web design in Orange County, you need to ask your self a few questions.
Role of Social Media
Even though a lot has been said about Social Media and its importance in search rankings,
information on how it should be executed is missing. You need to ask yourself whether you have
the strategy and the test metrics that are needed to turn your prospects into customers.
A good meaningful Social Media presence, particularly for small brick and mortar businesses can
be very valuable for your business’ sales and marketing efforts. Statistics show that more people
are making local purchases from recommendations they get from friends and family on the
different Social Media platforms.
It is in the light of these facts that Google and other search engines decided to place more
emphasis on what people share on different platforms. No reputable Orange county web
development firm would ignore the power that these platforms have on businesses.
Setting Up The Page
Another question you need to ask yourself is how well your page is set for local and general search
ranking. Consistency is one of the most important things. The search engine will be looking at your
page for NAP addresses as well as information you have on that page and pages linked to it.
Consistency is also important for branding. You need to have logos, headers and graphics that are
similar across all the platforms that you have online. The banner an logos that you use for your
website should be similar, if not identical, to those that you use on your Facebook and Twitter
pages. This is not only important for SEO but also to make your brand more consistent, meaningful
and make it recognizable.
Checking The Details
When doing SEO and web development in Orange County, you need to ask yourself if you know all
the details that can hinder your ranking efforts. For example, the structure and the keywords you
use on page are important to remember. You need to know where to add the keywords, in the
title body and the footer of your page. You should also not forget to add your local business on
Google, Bing and other map services.
If you’ll be going for an OC web development company, you need to remember that it is not just
about design; the performance of the site is of utmost importance. If it’s an online store, it should
be able to sell and help your business meets its sales and marketing objectives.

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