You would always want the domain name for your website to be special. It should be unique, crisp and help people easily identify with your business. If you want domin name to give identity for your business visit http://www.bigrock.com/
2. BigRock
Just as your name gives your
personality an identity, your domain
name too gives an identity to your
business or website. The domain
name you choose for your website
becomes synonymous with the content
your website hosts. It establishes a
theme for the branding of a website
before people even visit it for the first
time.
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3. BigRock
BigRock's platform powers over 7 million domains so it would not be
incorrect to say that we do know a thing or two about choosing a great
domain name And that‟s inspired us to pen down 8 pointers that you should
keep in mind while selecting a domain name.
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4. BigRock
1. Keep it Simple, Easy and Short
If people need to check and recheck
your domain name while typing and
they get it wrong even then, chances
are they might give your site a miss.
It‟s best to avoid complicated
words, homophones, numbers, double
letters, and long or hard to spell words.
Keep the name simple, thus making it
easier for people to remember it.
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5. BigRock
2. Self Explanatory
Make sure your domain name is
easy to understand. Always select a
domain that requires little or no
explanation when pronounced
aloud. Branding experts usually
advise firms to opt for domain
names which surround their
marquee products and for a name
that is memorable. Choosing a
name that intrigues people to visit
your site is probably one the most
important things you should keep in
mind.
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6. BigRock
3. Choose the Right Extension
It‟s always important to choose the
correct extension for your domain.
Everyone mostly opts for a .COM or
a .NET; however, picking an
extension based on your location or
purpose of your website is also
extremely important. For example
someone living in India, would most
definitely consider opting for an .IN
domain extension.
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7. BigRock
4. Avoid Hyphens and Homophones
No one would want to type or even
remember that your domain
contains hyphens. Imagine
searching for a domain called
„www.i-want-to-visit-italy.com‟ –
extremely cumbersome, ain‟t it?
And then imagine wanting to visit
“bareinformation.com” but instead
ending up visiting
“bearinformation.com”. Say your
domain name out loud and make
people hear it.
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8. BigRock
5. Stay away from Copyright Infringement!
People don‟t usually make this
mistake too often, but one can never
be too careful. It‟s important stay
away from brand related keywords
like (e.g.
“microsoftproductsreview.com” or
“facebookhelper.com”). Recently
Facebook took legal action against
companies with “face” or “book” in
their domain names. To be sure
you‟re not infringing on anyone‟s
copyright with your domain, “Google”
the domain before purchasing it.
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9. BigRock
6. Stay away from Numbers
Just because your domain has “for”
or “to” does NOT mean you need to
use the number “4″ or “2″ in the
domain. This will likely make the
domain harder to remember and
ultimately to use. However, having
said this, many of the domain names
used in China are numbers as some
numbers are considered lucky in
Chinese culture. Therefore it all
depends on where your business is
located and which audience you
cater to.
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10. BigRock
7. Keyword Rich Domain Name = Good SEO
Businesses with keywords in their
domain name have an easier time
being ranked in search engines.
And building a good SEO for your
website is a really important.
However, don‟t spend too much on
getting the right domain name if it
isn‟t already available. One can
work through SEO with a non-
keyword rich brand name as well.
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11. BigRock
8. ASK FOR ADVICE!
Last but most important – Don‟t
shy away from asking friends or
colleagues what they think
about your domain name.
Always be sure to receive
feedback from at least three
different people to confirm
that their reactions and
feedback meet with your
approval to proceed with the
domain purchase.
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12. BigRock
A domain name is once-in-a -lifetime purchase for your
business that you make. Make sure you select the right
one.
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