Intelligent Web Solutions Presentation - 2013

www.IntelligentWebSolutions.com
Internet Business Strategy,
Internet Marketing
and E-Commerce
Consulting
Institutional Presentation

Index
1. Business Scenario
2. Our Group
3. Our Competitive Advantage
4. Our Team
What We Do
5. Internet Business Strategy
6. Internet Marketing – SEO and SEM
7. E-Commerce
8. How We Work - Methodology
9. Cases
10. References

• With the Search Engine Revolution currently led by Google, many
companies emerged worldwide that focused on Website Design and
Programming, Internet Marketing, and SEO and SEM.
• In 2007 IWS was one of the pioneers in Brazil to offer services related to
Internet Marketing and SEO and SEM.
• During these six years we observed that there is a large shortage in the
market for Online Business Consulting for Small and Medium Sized
Businesses.
• For this reason our Strategy has been to actively help Small and Medium
Sized Businesses Worldwide take their Business to the Online
Environment or helping companies that are already online improve.
1. Business Scenario

IWS is part of the ILS Group of Companies and Partners
• ILSC – Intelligent Leisure Solutions Consulting – Brazil Business Liaison
Services, Business, Tourism and Real Estate Consulting
• IRES – Intelligent Real Estate Solutions – Real Estate Brokerage Services in Brazil
• ITS – Intelligent Travel Solutions - Luxury Travel Services in Brazil and South
America
• IWS – Intelligent Web Solutions - Full Service Internet Business Consulting
• ICS – Intelligent Content Solutions – Content Creation and Translation Services
• IMRS – Internet Marketing Road Show – Internet Marketing Event and Training
• Viraleasy – Social Web Work
• Sociallize – Technology for Social Media Interactions while Off-line
2. Our Group

IWS is part of the ILS Group of Companies and Partners
• Penta Partners – Business Accelerator Solutions – Barcelona, Spain
• Digital Migration Partners – Enhancing Value and Productivity through
Digital Migration – Madrid, Spain
• Qualita – Oracle Solutions Gold Partner – CRM, ERP, BI – Barcelona, Spain
• BeeWeb – Digital Agency - Salvador, Brazil
• Expert Communications – Marketing & Planning - Salvador, Brazil
2. Our Group

Competitive Advantage Description
• Multiple Industries Experience
• Over 20 years Experience in Internet Business Consulting
Projects
• Online Business Knowledge
• High Performance Team, Multicultural and Multidisciplinary
• Experts in Digital Marketing, IT and Communications,
Business intelligence (BI) and CRM / Social CRM
• Active Participation in Projects Highly Relevant in the Digital
Environment
• Methodology / Business Model
• Focus on Results
• Transfer of Knowledge to Management Team
• Revenue Share Model
• Awards
• United Nations Innovations Award
• Brazil SEBRAE Innovations Award
• Thunderbird Entrepreneurial Award

Internet Business Strategy
• Focus on Business Planning and Strategic Planning for Online Businesses
• Experience in Online and Offline Marketing Planning both National and
international
Internet Marketing – SEO and SEM
• Significant Results in Internet Marketing – SEO and SEM
• Internal Company in the Group - ITS - survives solely with Internet Marketing
and serves as Testing Lab for new Technologies and Methodologies
E-Commerce
• Coupled with Strong SEO and SEM => Significant ROI
• Revenue Share Solutions

Dr. Inma Rodríguez-Ardura: E-Commerce Strategy, Internet Marketing, New Technologies, E-
Commerce Drivers, Psychological Elements, Pricing, Imagery, Gaming. Associate Professor within
the Economics and Business Department of the Open University of Catalonia (Universitat Oberta de
Catalunya, or UOC) in Barcelona, and the Director of the Observatory of the New Economy at the
Internet Interdisciplinary Institute (IN3-UOC) http://www.linkedin.com/in/irodriguezardura
Advisory Board
Dr. Alberto Diaz: CEO Digital Migration Partners. Vocento (Media Group Spain, 800M€). Member
of Executive Committee ,Metro News (Free newspaper). GM Spain., Kelkoo. GM Spain, Yahoo!
Spain. Business Development Dir Spain & Italy , Sara Lee (Consumer Goods). Sales, Procter &
Gamble (Consumer Goods). Marketing/Sales/Trade Mkg.
http://www.linkedin.com/profile/view?id=58187497&locale=en_US&trk=tyah
Advisory Board
Fernando Conde: President. Founder and CEO of Newland.. Member of the Royal Institute of
Chartered Surveyors. Director of the MBA Property Sciences program at the Open University of
Catalonia (UOC). President of FOMM and partner in Spain of FOX (Family Office Exchange). Partner
of Penta Partners.
Advisory Board
Dr. Oscar Aguer: International perspective, leading and implementing global projects in the
Tourism Industry. VP Whitney International . CEO of FUOC (Education, Research with 4 intl
companies in the ICT sector) President UOC AC México. Board of Directors for the 22@Network
Barcelon. Partner of Penta Partners. http://www.linkedin.com/in/oscaraguer.
Advisory Board
4. Our Team

Xavier Gracia: Board of Directors and CIO Multinational company. Chairman Technological
Commission at FC Barcelona. Professor of the Information Technology Strategy at UPC & URL
Business School. Board of Directors TLD (Top Level Domain) in Catalonia. Partner of Penta Partners.
http://www.linkedin.com/in/xaviergracia
Advisory Board
Henrique Veiga: Non-executive director of several companies in the hospitality and tourism sector.
Defined the Strategy for projects (Europa, Brazil, Africa and Caribbean). Founder & Senior Partner
AEQUITATE. President of the Dirección de Asociaciones de Hoteles de Portugal. CEO Amorim
Turismo . CEO Amorim-ACCOR Portugal. Partner of Penta Partners.
http://www.linkedin.com/profile/view?id=19722529&locale=en_US&trk=tyah2
Advisory Board
Robert G. Phillips: Managing Partner ILS3 - Intelligent Leisure Solutions Group – Brazil Liaison, Real
Estate, Travel, Tourism and Entertainment Development, and Internet Business Consulting.
Thunderbird School of Global Management Global Council Member, Recipient of the SEBRAE and
United Nations Innovations Awards and the Thunderbird Entrepreneur Award. Partner of Penta
Partners. http://www.linkedin.com/in/robertphillips
Advisory Board
Martha Gabriel: Recognized as a thought leader in marketing and technology in Brazil and abroad.
20 years of experience working with web, multimedia systems and marketing for some of the top
corporations and universities in Brazil. Martha is author of several books on Search Marketing (SEM
& SEO) and Marketing in the Digital Era. She is one of the top 50 people followed in Brazil on
Twitter. http://www.linkedin.com/in/marthagabriel
Advisory Board
4. Our Team

4. Our Team

Create
Strategy
Do Market
Research
Create Lead
Generation
Website
Get Traffic
to Your
Website
Manage the
Data and
Monetize
Measure
and
Improve

• Keyword Research and
Competitors Analysis
• Architecture and Content
Optimizations
• Maintenance and
Continuous Improvement
Website
Optimization
• Define Objectives
• Keyword Research
• Test Tracking and
Goals
• ROI and Reporting
Pay-Per-Click
Campaigns • Generate Leads
• Qualify Leads
• Convert to Customer
• CRM
• Increase Sales
e-Commerce
6. Internet Marketing - SEO and SEM
It is all about Lead Generation…

6. Internet
Marketing
SEO and SEM
The SEO and SEM Process

6. Internet Marketing - SEO Process
Keyword
Research and
Analysis
Benchmarking
and Analysis
of Competitor
Websites
Architecture
and Content
Optimizations
Search Engine
and Directory
Submission
Link Building
Ongoing
Reporting
Maintenance
and
Continuous
Improvement
Initial
Analysis

6. Internet Marketing - SEM Process
Define Objectives
–
Budget, Planning
Research – Site
Analysis,
Competitors,
Keywords
Configuration –
Account
Setup, Campaign,
Keyword Groups
Testing – Landing
Pages, Ads
Testing
Bid Management
– Tuning
Ads, Tuning
Keywords
Monitoring –
Conversions, Rep
orting
Optimization –
Campaign Review
Maintenance and
Improvement

Internet
Business
Plan
Business
Intelligence
SEO
SEM
E-
Commerce
CRM
Marketing
KPI’s ROI
Indicators
Integration
Managed by Marketing
Influenced by Sales
Managed By Sales
Influenced by Marketing
Get Found – Sell More
7. E Commerce
Generate
Leads
Engage Leads
Qualify Leads
Identify
Needs
Convert to
Customer
CRM

Research Online
/ Purchase
Offline
48%
Research Offline
/ Purchase
Online
3%
Research Offline
/ Purchase
Online
38%
Research Online
/ Purchase
Online
11%
Always Considering the ROPO Effect
7. E Commerce

Briefing
CMS Tool
Design
Google MKT
Data Mining
Convert to
Customer
Briefing
Campaign
Design
MKT Tools
Monitoring
Data Mining
Briefing
Campaign
Design
MKT Tools
Monitoring
Data Mining
8. How We Work - Methodology
Constant
Interaction and
Alignment with
Client Team
Constant
Interaction and
Alignment with
Client Team
Constant
Interaction and
Alignment with
Client Team

9. Cases
Portugal
• Thema Hoteles – Business Diagnosis, Online
Business Planning, Internet Marketing and
Online Sales Plan and Implementation
Spain
• UOC – Universidad Oberta de Catalunya –
International Online Strategy and Internet
Marketing Plan and Implementation
• Kelkoo – Brazil Market Entry Strategy and
Diagnosis

9. Cases
Spain
• Beruby – Online Sales Strategy
• Costa Brava de Girona Tourism – Online and
Offline Marketing Strategy and Plan; SEO Plan;
Remuneration Policy and Plan
• Autocasion – Online Sales Strategy
• i- Neumaticos – Online Sales Strategy
• Pisos.com – Online Sales Strategy

9. Cases
Brazil
• Physio Pilates – E Commerce, SEO and SEM
Strategy and Action Plan
• A. Gomes – E Commerce Platform and Sales
Strategy
• Quintas Private – Online Business
Strategy, Internet Marketing and Online Sales
Plan and Implementation
• Piso Plano – Internet Business, Marketing and
Sales

9. Cases
Brazil
• Hospital Santa Izabel – Internet Marketing
Strategy Re-positioning, New Marketing
Channels, New Customer Relationship Platform
• Hospital Aliança – New Marketing
Strategy, New Customer Relationship
Channels, Internet Marketing Plan and
Implementation
• RV Tecnologia – New E Commerce Sales Plan
and Platform, Keyword Re-positioning

9. Cases
Brazil
• Carlinhos Brown – Internet Business Strategy
and Monetization Plan, Internet Marketing
Plan and Implementation, Internet Sales
Strategy
• Grupo Cornelio Brennand – New Internet
Corporate Communications Strategy and
Implementation
Argentina
• Bodega Don Otaviano – Internet Business
Strategy, Internet Marketing Plan and
Implementation, Sales Strategy

9. Cases
Brazil
• BRAIN – Brasil Inovacao – New Internet
Corporate Communications Strategy and
Implementation
• The Planet – Online Business Strategy Plan and
ROPO Campaign Implementation with Offline
Interaction
• Hangar Business Park – Odebrecht Relizacoes
– Online Marketing Plan, Online Sales Strategy
for Lead Generation

9. Cases
Brazil
• IEL – Content Consulting and
Generation, Business Strategy and Plan for Self
Sustaining Portals
• Natulab – Benchmarking and Online Sales
Strategy Repositioning
• Mitchell – Online Business Strategy Plan and
Implementation, ROPO Plan Implementation

• UOC – Universidad Oberta de Catalunya
Contato: Silvia Soler Garcia - Marketing Manager. Tel.: +34 61 9416357
• Odebrecht Realizações - BA
Contato: Franklin Mira – Marketing Diretor. Tel.: +55 71 8182-6215
• Reserva do Paiva – OR – Recife
Ruy Rêgo – President. Tel.: +55 81 9647-0887
• Physio Pilates – BA
Claudio Soares – Managing Partner. Tel: +55 71 3381-8000
• Bodega Don Otaviano – AR
João Carlos Tourinho Dantas – Owner. Tel.: +55 71 9144-4140
• Mitchell e The Planet
Contato: Tamires Peixoto – Marketing Manager. Tel.: +55 71 3203-4900
10. References

Intelligent Web Solutions Presentation - 2013

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