Ms Trust Yejin Mun Summer 2008

Introduction
ms
TRUST

“It is impossible to go through life without TRUST: that is to be imprisoned in the worst cell of all, oneself”
Graham Greene, 1943

Contents

Idea Developement
Understanding Problem

? ! See through
Fact articles 02
Interphone 10
Why trust? 03
10
Suggestions from NSPCC 03
Problem Statement 04
Target Use 04

Ideation phase 1 _ Concept Idea Developement
05
Key Words
05
Brainstorming Mock up
07
Situations Final Model 11
How it works 11
Ideation phase 2 _ Door Scenario 12
Brainstorming 08
13
Who do we instictively turst? 08
Ideas 09

01

Understanding the Problem
ms
TRUST Fact articles _ Story 1

Police ask public for help in case of kidnapped girl

Police yesterday opened their investigation into the kidnapping of a 12 year-old elementary school girl in order to obtain public
help.
Daegu Dalseong Police Precinct announced that two men in their 20s broke into a house in Dalseong County, Daegu at around
4:10 a.m. on May 30 and started beating the girl’s 71-year-old grandfather, identified only by the last name Hur, in the main
bedroom. The man’s eldest granddaughter, Hur Eun-jeong, tried to stop the attack and was kidnapped, police said. Eun-jeong’s
younger sister, 10, was hiding in the next room and called the police.
“I was lying down when a man entered my room and started punching me in the face. After a while, the other one helped him
and then they kidnapped her,” Hur said. “One of two said, ‘I came here to kill you.’”
Investigators presume that the two suspects have a grudge against Hur because they have made no ransom demands and did not
steal anything from the house. The two schoolgirls live with their grandfather, away from their parents, due to financial problems
in the family. Police have discovered that the missing girl called a close friend three times between June 1 and 2. “According to
her friend, the missing girl said, ‘I was released after being kidnapped,’ on the phone,” the officer said. “However, she did not
call us. We are now trying to discover her whereabouts in order to gain some clues into the case.”
Police had been conducting a closed investigation, but opened the probe to the public yesterday after failing to make any progress
in the case.
They cited the lack of a ransom demand as a source of difficulty, compounded by inconsistent statements from the injured
man.
“By opening the investigation into the incident, we are requesting the public’s help,” said an officer who declined to be named.

June 05, 2008 , By Park Sang-woo Staff Reporter [spark@joongang.co.kr]
joongangdaily.joins.com

Fact articles _ Story 2

Innocent men are suffering from kidnapping

As the increase of the caution about kidnapping, some blameless men got emotional injuries. Men who have to wear cap or mask
such as bald men or surgical patients are suffering from other people’s detestation. Because the criminal of the kidnapping in ‘Il-
san’ was shown on the TV with mask and cap.
The workers who have to visit private home are worried about the heavy blow to their busines, either.
Mr. Lee(43, self-employed, Seoul) had embarrassing experience. He was going to hospital with his son who has asthma, wearing
mask because of the sandstorm. Just at that moment, he saw a woman running away with her daughter from him. He was upset
because he was treated like kidnapping crimianal.
Mr. Kim(45, sales-man, Seoul) was also misunderstood as criminal. After an hour walk, he was entering the lobby of his apart-
ment. At that time, he noticed that the doors of elevator were closing, so he ran toward the elevator. But the kid in the elevator
was frightened and close the doors quickly. He couldn’t help feeling bitter, even though he also taught his children to be careful
with the strangers.

April 04, 2008 , By Dae-hyuk Lee Staff Reporter [selected@hk.co.kr]
www.koreatimes.co.kr

02

ms
TRUST Why Trust??

Our Society, which is based on trust, teaches children NEVER to trust strangers.

Suggestions from NSPCC | National Society for the Prevention of Cruelty to Children

NSPCC | National Society for the Prevention of Cruelty to Children
http://www.nspcc.org.uk/HelpAndAdvice/Parentsandcare
rs/HomeAlone/homealone_wda35965.html

If you do leave a child alone, remember:
If possible, leave a telephone number where you can be contacted, and be available to answer
it immediately.

Talk to your child about keeping safe at home and point out the potential dangers.

Tell them not to answer the door to strangers.
Give clear instructions about what to do if there’s an emergency . All children left alone should
be able to phone the emergency services.

Leave a list of trusted people they can contact.

Put obvious dangers out of reach of children, eg medicines, chemicals, matches , etc.

Make sure that the child is happy ababout the arrangements and confident about being left .

Tell the child when you’ll be back, and make sure you’re back on time.

Talk to him or her about it afterwards .

03

ms
TRUST Problem Statement

Nobody Knows Everyone.
Our society consists of strangers bonded with trust. However the parents, the teachers teach their children and students NOT TO BELIEVE STRANGERS. It is very ironic situ-
ation. We should try to trust other people, but we can’t trust them because of the scary accident happening everyseconds and everywhere.
Trust and Safety. Keep good position between them is really important

IN KOREA, We don’t have The Law Not to Leave Children under certain age alone at home
In america or in other western countries have law to protect children from being left home alone. The age restriction not to be left home is differ from state to state, but
under 12 is the suggested age, because children under 12 is not mature enough to realize and cope with dangerous situation.
However most of the eastern countries doesn’t have that kind of law.

Children in Korea need some device to help to distinguish the visitor outside of the door is reliable or not.

Target User

Family of a Child and Working Parents

A Child
8 - 13 years old
Student (1 - 6 grade)

The Parents
35 - 40 years old
Both working

04

Ideation phase 1 _ concept
ms
TRUST Key Words

COMMUNICATION

TRUST

MEASURE

Brainstorming _ Communcation

05

ms
TRUST Brainstorming _ Trust

Brainstorming _ Measure

06

ms
TRUST Situations

Situations

07

Ideation phase 2 _ Door
ms
TRUST Brainstorming

Who do we instictively turst?

People who we know well Peolple who is employed for us

Family Friends Security Guard Doorman Nanny

People with uniform

Police FBI Delivery man Fire fighter Postman

08

Ideation phase 2 _ Door
ms
TRUST Ideas

Ideas

09

Idea Developement
ms
TRUST See Through - Telescope on the door

Interphone

10

Final Design
ms
TRUST Mock-up

Final Model

Final product Dimension

Logo and Color

ms
TRUST ? !

11

Final Design
ms
TRUST How it works _ out side

Trust Measure
Camera
Using eye tracking technol-
Capturing the visitor and
ogy, we can figure out lie.
tracking visitor’s eye to mea-
If the eye contacting time is
sure trust.
less then 30% of the entire
The angle could be changed
time of conversation, that
according to the visitor’s
means lie, that means lie.
height.

OLED |Organic light-emitting diode
Display
OLED is any light-emitting
Showing the person inside.
diode whose emissive elec-
Using OLED
troluminescent layer is co-
The angle could be changed
mposed of a film of organic
according to the visitor’s he-
compounds.
ight.

Cord
Winding automatically.
Measuring visitor’s height.

Receiver Trust Measure
Speaker and Microphone. Analizing heart beat
Sand-tex finished Stainless and body tempera-
steel is used to transmit visi- ture is one of meth-
tor’s heart beat and body od of detecting lie.
temperature. (Outside only)

Rotating part

How it works _ in side

Trust level
From the analysis of visitor’s
body temperature, heart-
beat and eye contact, ‘MS.
TRUST’ shows user ‘trust
level’ of the visitor.

Warning Sign
If the ‘trust level’ is less than
50%, ‘MS. Trust’ warns to
the child, and connects to
parents’ cellphone.

Warning call
If the warning sign comes
out, ‘MS TRUST’ automaticly
connected to parents.

12

Final Design
ms
TRUST Scenario1

Scenario2

13

ms
TRUST

Resources

ms Tech H.Ho and Keith Weigelt. 2004. “Trust Among Straners”.

TRUST www.rigidized.com
www.cityofcalabasas.com
www.wikipedia.com
www.peacemakerpepperspray.com
www.city-data.com/forum
www.technology.newscientist.com
www.nspcc.org.uk
www.latchkey-kids.com
joongangdaily.joins.com

Ms Trust Yejin Mun Summer 2008

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Ms Trust Yejin Mun Summer 2008