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TRUST                     Video Intercom for working mom & Child                                                                         ?                                !




     Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
ms      Introduction
TRUST




        “It is impossible to go through life without TRUST: that is to be imprisoned in the worst cell of all, oneself”
                                                                                               Graham Greene, 1943
Contents




                            Understanding Problem                                                                  Idea Developement

          ?                 Fact articles
                            Why trust?
                            Suggestions from NSPCC
                                                                              02
                                                                              03
                                                                              03
                                                                                                  !                See through
                                                                                                                   Interphone                                        10
                                                                                                                                                                     10
                            Problem Statement                                 04
                            Target Use                                        04




                            Ideation phase 1 _ Concept                                                             Idea Developement
                            Key Words                                         05
                            Brainstorming                                     05                                   Mock up
                            Situations                                        07                                   Final Model                                       11
                                                                                                                   How it works                                      11
                            Ideation phase 2 _ Door                                                                Scenario                                          12
                            Brainstorming                                    08
                                                                                                                                                                     13
                            Who do we instictively turst?                    08
                            Ideas                                            09




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     01
ms      Understanding the Problem
TRUST   Fact articles _ Story 1



        Police ask public for help in case of kidnapped girl

        Police yesterday opened their investigation into the kidnapping of a 12 year-old elementary school girl in order to obtain public
        help.
        Daegu Dalseong Police Precinct announced that two men in their 20s broke into a house in Dalseong County, Daegu at around
        4:10 a.m. on May 30 and started beating the girl’s 71-year-old grandfather, identified only by the last name Hur, in the main
        bedroom. The man’s eldest granddaughter, Hur Eun-jeong, tried to stop the attack and was kidnapped, police said. Eun-jeong’s
        younger sister, 10, was hiding in the next room and called the police.
        “I was lying down when a man entered my room and started punching me in the face. After a while, the other one helped him
        and then they kidnapped her,” Hur said. “One of two said, ‘I came here to kill you.’”
        Investigators presume that the two suspects have a grudge against Hur because they have made no ransom demands and did not
        steal anything from the house. The two schoolgirls live with their grandfather, away from their parents, due to financial problems
        in the family. Police have discovered that the missing girl called a close friend three times between June 1 and 2. “According to
        her friend, the missing gi- rl said, ‘I was released after being kidnapped,’ on the phone,” the officer said. “However, she did not
        call us. We are now trying to discover her whereabouts in order to gain some clues into the case.”
        Police had been conducting a closed investigation, but opened the probe to the public yesterday after failing to make any progress
        in the case.
         They cited the lack of a ransom demand as a source of difficulty, compounded by inconsistent statements from the injured
        man.
        “By opening the investigation into the incident, we are requesting the public’s help,” said an officer who declined to be named.

                                                                June 05, 2008 , By Park Sang-woo Staff Reporter [spark@joongang.co.kr]
                                                                                                                joongangdaily.joins.com
Fact articles _ Story 2



Innocent men are suffering from kidnapping

As the increase of the caution about kidnapping, some blameless men got emotional injuries. Men who have to wear cap or mask
such as bald men or surgical patients are suffering from other people’s detestation. Because the criminal of the kidnapping in ‘Il-
san’ was shown on the TV with mask and cap.
The workers who have to visit private home are worried about the heavy blow to their busines, either.
Mr. Lee(43, self-employed, Seoul) had embarrassing experience. He was going to hospital with his son who has asthma, wearing
mask because of the sandstorm. Just at that moment, he saw a woman running away with her daughter from him. He was upset
because he was treated like kidnapping crimianal.
Mr. Kim(45, sales-man, Seoul) was also misunderstood as criminal. After an hour walk, he was entering the lobby of his apart-
ment. At that time, he noticed that the doors of elevator were closing, so he ran toward the elevator. But the kid in the elevator
was frightened and close the doors quickly. He couldn’t help feeling bitter, even though he also taught his children to be careful
with the strangers.

                                                              April 04, 2008 , By Dae-hyuk Lee Staff Reporter [selected@hk.co.kr]
                                                                                                           www.koreatimes.co.kr




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     02
ms      Understanding the Problem
TRUST   Why Trust??




                 Our Society, which is based on trust, teaches children NEVER to trust strangers.
Suggestions from NSPCC | National Society for the Prevention of Cruelty to Children




                http://www.nspcc.org.uk/HelpAndAdvice/Parentsandcare        NSPCC | National Society for the Prevention of Cruelty to Children
                rs/HomeAlone/homealone_wda35965.html

                                                                            If you do leave a child alone, remember:
                                                                            If possible, leave a telephone number where you can be contacted, and be available to answer
                                                                            it immediately.

                                                                            Talk to your child about keeping safe at home and point out the potential dangers.

                                                                            Tell them not to answer the door to strangers.
                                                                            Give clear instructions about what to do if there’s an emergency . All children left alone should
                                                                            be able to phone the emergency services.

                                                                            Leave a list of trusted people they can contact.

                                                                            Put obvious dangers out of reach of children, eg medicines, chemicals, matches , etc.

                                                                            Make sure that the child is happy ababout the arrangements and confident about being left .

                                                                            Tell the child when you’ll be back, and make sure you’re back on time.

                                                                            Talk to him or her about it afterwards .




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                         03
ms      Understanding the Problem
TRUST   Problem Statement




        Nobody Knows Everyone.
        Our society consists of strangers bonded with trust. However the parents, the teachers teach their children and students NOT TO BELIEVE STRANGERS. It is very ironic situ-
        ation. We should try to trust other people, but we can’t trust them because of the scary accident happening everyseconds and everywhere.
        Trust and Safety. Keep good position between them is really important




        IN KOREA, We don’t have The Law Not to Leave Children under certain age alone at home
        In america or in other western countries have law to protect children from being left home alone. The age restriction not to be left home is differ from state to state, but
        under 12 is the suggested age, because children under 12 is not mature enough to realize and cope with dangerous situation.
        However most of the eastern countries doesn’t have that kind of law.




        Children in Korea need some device to help to distinguish the visitor outside of the door is reliable or not.
Target User



Family of a Child and Working Parents




                      A Child
               8 - 13 years old
           Student (1 - 6 grade)




               The Parents
               35 - 40 years old
                   Both working




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     04
ms      Ideation phase 1 _ concept
TRUST   Key Words




                                     COMMUNICATION


                                         TRUST


                                        MEASURE
Brainstorming _ Communcation




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     05
ms      Ideation phase 1 _ concept
TRUST   Brainstorming _ Trust
Brainstorming _ Measure




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     06
ms      Ideation phase 1 _ concept
TRUST   Situations
Situations




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     07
ms      Ideation phase 2 _ Door
TRUST   Brainstorming
Who do we instictively turst?


People who we know well                                             Peolple who is employed for us




                         Family                           Friends                     Security Guard                         Doorman                             Nanny




People with uniform




                          Police                              FBI                      Delivery man                        Fire fighter                        Postman




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     08
ms      Ideation phase 2 _ Door
TRUST   Ideas
Ideas




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     09
ms      Idea Developement
TRUST   See Through - Telescope on the door
Interphone




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     10
ms      Final Design
TRUST   Mock-up
Final Model

Final product                                                            Dimension




                                                                         Logo and Color



                                                                         ms
                                                                         TRUST                                           ?                                      !


Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     11
ms      Final Design
TRUST   How it works _ out side


                                  Camera                            Trust Measure
                                  Capturing the visitor and         Using eye tracking technol-
                                  tracking visitor’s eye to mea-    ogy, we can figure out lie.
                                  sure trust.                       If the eye contacting time is
                                  The angle could be changed        less then 30% of the entire
                                  according to the visitor’s        time of conversation, that
                                  height.                           means lie, that means lie.


                                  Display                           OLED |Organic light-emitting diode
                                  Showing the person inside.        OLED is any light-emitting
                                  Using OLED                        diode whose emissive elec-
                                  The angle could be changed        troluminescent layer is co-
                                  according to the visitor’s he-    mposed of a film of organic
                                  ight.                             compounds.


                                  Cord
                                  Winding automatically.
                                  Measuring visitor’s height.


                                  Receiver                          Trust Measure
                                  Speaker and Microphone.           Analizing heart beat
                                  Sand-tex finished Stainless       and body tempera-
                                  steel is used to transmit visi-   ture is one of meth-
                                  tor’s heart beat and body         od of detecting lie.
                                  temperature. (Outside only)

                                  Rotating part
How it works _ in side


                                                                                                                          Trust level
                                                                                                                          From the analysis of visitor’s
                                                                                                                          body temperature, heart-
                                                                                                                          beat and eye contact, ‘MS.
                                                                                                                          TRUST’ shows user ‘trust
                                                                                                                          level’ of the visitor.


                                                                                                                          Warning Sign
                                                                                                                          If the ‘trust level’ is less than
                                                                                                                          50%, ‘MS. Trust’ warns to
                                                                                                                          the child, and connects to
                                                                                                                          parents’ cellphone.


                                                                                                                          Warning call
                                                                                                                          If the warning sign comes
                                                                                                                          out, ‘MS TRUST’ automaticly
                                                                                                                          connected to parents.




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     12
ms      Final Design
TRUST   Scenario1
Scenario2




Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
                                                                                                                                                                     13
ms
TRUST



                Resources

        ms      Tech H.Ho and Keith Weigelt. 2004. “Trust Among Straners”.



        TRUST   www.rigidized.com
                www.cityofcalabasas.com
                www.wikipedia.com
                www.peacemakerpepperspray.com
                www.city-data.com/forum
                www.technology.newscientist.com
                www.nspcc.org.uk
                www.latchkey-kids.com
                joongangdaily.joins.com

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Video Intercom for working mom & Child

  • 1. ms TRUST Video Intercom for working mom & Child ? ! Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved
  • 2. ms Introduction TRUST “It is impossible to go through life without TRUST: that is to be imprisoned in the worst cell of all, oneself” Graham Greene, 1943
  • 3. Contents Understanding Problem Idea Developement ? Fact articles Why trust? Suggestions from NSPCC 02 03 03 ! See through Interphone 10 10 Problem Statement 04 Target Use 04 Ideation phase 1 _ Concept Idea Developement Key Words 05 Brainstorming 05 Mock up Situations 07 Final Model 11 How it works 11 Ideation phase 2 _ Door Scenario 12 Brainstorming 08 13 Who do we instictively turst? 08 Ideas 09 Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 01
  • 4. ms Understanding the Problem TRUST Fact articles _ Story 1 Police ask public for help in case of kidnapped girl Police yesterday opened their investigation into the kidnapping of a 12 year-old elementary school girl in order to obtain public help. Daegu Dalseong Police Precinct announced that two men in their 20s broke into a house in Dalseong County, Daegu at around 4:10 a.m. on May 30 and started beating the girl’s 71-year-old grandfather, identified only by the last name Hur, in the main bedroom. The man’s eldest granddaughter, Hur Eun-jeong, tried to stop the attack and was kidnapped, police said. Eun-jeong’s younger sister, 10, was hiding in the next room and called the police. “I was lying down when a man entered my room and started punching me in the face. After a while, the other one helped him and then they kidnapped her,” Hur said. “One of two said, ‘I came here to kill you.’” Investigators presume that the two suspects have a grudge against Hur because they have made no ransom demands and did not steal anything from the house. The two schoolgirls live with their grandfather, away from their parents, due to financial problems in the family. Police have discovered that the missing girl called a close friend three times between June 1 and 2. “According to her friend, the missing gi- rl said, ‘I was released after being kidnapped,’ on the phone,” the officer said. “However, she did not call us. We are now trying to discover her whereabouts in order to gain some clues into the case.” Police had been conducting a closed investigation, but opened the probe to the public yesterday after failing to make any progress in the case. They cited the lack of a ransom demand as a source of difficulty, compounded by inconsistent statements from the injured man. “By opening the investigation into the incident, we are requesting the public’s help,” said an officer who declined to be named. June 05, 2008 , By Park Sang-woo Staff Reporter [spark@joongang.co.kr] joongangdaily.joins.com
  • 5. Fact articles _ Story 2 Innocent men are suffering from kidnapping As the increase of the caution about kidnapping, some blameless men got emotional injuries. Men who have to wear cap or mask such as bald men or surgical patients are suffering from other people’s detestation. Because the criminal of the kidnapping in ‘Il- san’ was shown on the TV with mask and cap. The workers who have to visit private home are worried about the heavy blow to their busines, either. Mr. Lee(43, self-employed, Seoul) had embarrassing experience. He was going to hospital with his son who has asthma, wearing mask because of the sandstorm. Just at that moment, he saw a woman running away with her daughter from him. He was upset because he was treated like kidnapping crimianal. Mr. Kim(45, sales-man, Seoul) was also misunderstood as criminal. After an hour walk, he was entering the lobby of his apart- ment. At that time, he noticed that the doors of elevator were closing, so he ran toward the elevator. But the kid in the elevator was frightened and close the doors quickly. He couldn’t help feeling bitter, even though he also taught his children to be careful with the strangers. April 04, 2008 , By Dae-hyuk Lee Staff Reporter [selected@hk.co.kr] www.koreatimes.co.kr Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 02
  • 6. ms Understanding the Problem TRUST Why Trust?? Our Society, which is based on trust, teaches children NEVER to trust strangers.
  • 7. Suggestions from NSPCC | National Society for the Prevention of Cruelty to Children http://www.nspcc.org.uk/HelpAndAdvice/Parentsandcare NSPCC | National Society for the Prevention of Cruelty to Children rs/HomeAlone/homealone_wda35965.html If you do leave a child alone, remember: If possible, leave a telephone number where you can be contacted, and be available to answer it immediately. Talk to your child about keeping safe at home and point out the potential dangers. Tell them not to answer the door to strangers. Give clear instructions about what to do if there’s an emergency . All children left alone should be able to phone the emergency services. Leave a list of trusted people they can contact. Put obvious dangers out of reach of children, eg medicines, chemicals, matches , etc. Make sure that the child is happy ababout the arrangements and confident about being left . Tell the child when you’ll be back, and make sure you’re back on time. Talk to him or her about it afterwards . Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 03
  • 8. ms Understanding the Problem TRUST Problem Statement Nobody Knows Everyone. Our society consists of strangers bonded with trust. However the parents, the teachers teach their children and students NOT TO BELIEVE STRANGERS. It is very ironic situ- ation. We should try to trust other people, but we can’t trust them because of the scary accident happening everyseconds and everywhere. Trust and Safety. Keep good position between them is really important IN KOREA, We don’t have The Law Not to Leave Children under certain age alone at home In america or in other western countries have law to protect children from being left home alone. The age restriction not to be left home is differ from state to state, but under 12 is the suggested age, because children under 12 is not mature enough to realize and cope with dangerous situation. However most of the eastern countries doesn’t have that kind of law. Children in Korea need some device to help to distinguish the visitor outside of the door is reliable or not.
  • 9. Target User Family of a Child and Working Parents A Child 8 - 13 years old Student (1 - 6 grade) The Parents 35 - 40 years old Both working Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 04
  • 10. ms Ideation phase 1 _ concept TRUST Key Words COMMUNICATION TRUST MEASURE
  • 11. Brainstorming _ Communcation Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 05
  • 12. ms Ideation phase 1 _ concept TRUST Brainstorming _ Trust
  • 13. Brainstorming _ Measure Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 06
  • 14. ms Ideation phase 1 _ concept TRUST Situations
  • 15. Situations Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 07
  • 16. ms Ideation phase 2 _ Door TRUST Brainstorming
  • 17. Who do we instictively turst? People who we know well Peolple who is employed for us Family Friends Security Guard Doorman Nanny People with uniform Police FBI Delivery man Fire fighter Postman Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 08
  • 18. ms Ideation phase 2 _ Door TRUST Ideas
  • 19. Ideas Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 09
  • 20. ms Idea Developement TRUST See Through - Telescope on the door
  • 21. Interphone Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 10
  • 22. ms Final Design TRUST Mock-up
  • 23. Final Model Final product Dimension Logo and Color ms TRUST ? ! Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 11
  • 24. ms Final Design TRUST How it works _ out side Camera Trust Measure Capturing the visitor and Using eye tracking technol- tracking visitor’s eye to mea- ogy, we can figure out lie. sure trust. If the eye contacting time is The angle could be changed less then 30% of the entire according to the visitor’s time of conversation, that height. means lie, that means lie. Display OLED |Organic light-emitting diode Showing the person inside. OLED is any light-emitting Using OLED diode whose emissive elec- The angle could be changed troluminescent layer is co- according to the visitor’s he- mposed of a film of organic ight. compounds. Cord Winding automatically. Measuring visitor’s height. Receiver Trust Measure Speaker and Microphone. Analizing heart beat Sand-tex finished Stainless and body tempera- steel is used to transmit visi- ture is one of meth- tor’s heart beat and body od of detecting lie. temperature. (Outside only) Rotating part
  • 25. How it works _ in side Trust level From the analysis of visitor’s body temperature, heart- beat and eye contact, ‘MS. TRUST’ shows user ‘trust level’ of the visitor. Warning Sign If the ‘trust level’ is less than 50%, ‘MS. Trust’ warns to the child, and connects to parents’ cellphone. Warning call If the warning sign comes out, ‘MS TRUST’ automaticly connected to parents. Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 12
  • 26. ms Final Design TRUST Scenario1
  • 27. Scenario2 Yejin Mun | Product Design | 2008 Summer Intensive | Parsons The New School for Design | Professor _ Robert Rabinovitz | Copyright © Yejin Mun. All Right Reserved 13
  • 28. ms TRUST Resources ms Tech H.Ho and Keith Weigelt. 2004. “Trust Among Straners”. TRUST www.rigidized.com www.cityofcalabasas.com www.wikipedia.com www.peacemakerpepperspray.com www.city-data.com/forum www.technology.newscientist.com www.nspcc.org.uk www.latchkey-kids.com joongangdaily.joins.com