This document discusses the rise of social media and big data. It notes that everything is now shared online, creating large amounts of data. This data, called "big data," is largely social data from platforms like Facebook, YouTube, and Weibo. The document suggests that while companies are collecting this big social data, many are not effectively analyzing and using it. To fully leverage big data, companies need to measure social media return on investment more comprehensively and connect social data with other marketing data using a data management platform. This will allow them to gain insights, personalize experiences, and drive business results from their big social data.

1. SOCIAL
MEDIA AND
BIG DATA
SOCIAL AT THE HEART OF YOUR BUSINESS

2. IN 1996 IT TOOK 25
MINUTES TO DOWNLOAD
A SONG

3. NOW WE STREAM MUSIC
ON OUR MOBILES IN
SECONDS

4. YOU MAY REMEMBER
PHOTO ALBUMS

5. 58 PHOTOS UPLOADED
TO INSTAGRAM EVERY
SECOND

6. PEOPLE USED TO WRITE
THEIR HOPES AND
DREAMS IN A DIARY

7. NOW 87.8 MILLION
OVERSHARE ON TUMBLR

8. 4 BILLION HOURS OF
YOUTUBE VIDEO (NOT
TV) WATCHED MONTHLY

9. 729,571 MESSAGES PER
MINUTE ON SINA WEIBO
NEW YEAR 2013

10. BRANDS RECEIVE 34,722
LIKES EVERY MINUTE OF
THE DAY

11. 30 BILLION PIECES OF
CONTENT ARE SHARED
ON FACEBOOK MONTHLY

12. THE WORLD IS GOING
THROUGH A PERIOD OF
PROFOUND CHANGE

13. THE CHANGE IS DRIVEN
BY TECHNOLOGY AND
THE INTERNET

14. THIS HAS MEANT A 120%
INCREASE IN DATA
EVERY YEAR

15. “BIG DATA” DESCRIBES
THIS GROWTH IN
INFORMATION

16. EVERYTHING IS NOW ON THE
INTERNET.
THE INTERNET HAS A LOT OF
DATA.
THEREFORE, EVERYTHING IS
BIG DATA.

17. MUCH OF BIG DATA IS
SOCIAL DATA

18. FACEBOOK PROCESSES
2.5 EB PER DAY. THAT’S
150M IPHONES.

19. “640KB SHOULD BE
ENOUGH FOR ANYBODY”
– BILL GATES, 1981

20. THIS MAN HAS MADE A
LOT OF MONEY FROM
BIG DATA

21. WHAT CAN
YOU DO
WITH BIG
SOCIAL
DATA?

22. HSBC MINE SOCIAL
MEDIA PROFILES TO
MANAGE CREDIT RISK

23. NETFLIX PERSONALIZE
CONTENT FOR
CUSTOMERS

24. AMAZON DYNAMICALLY
PRICE AND RECOMMEND
PRODUCTS

25. BLOOMBERG TRADE
FINANCIAL MARKETS
USING SENTIMENT

26. OBAMA BECAME
PRESIDENT OF THE USA

27. NIKE CAMPAIGN ROI UP
127% USING SOCIAL
DISPLAY REMARKETING

28. WHERE ARE
WE IN
VIETNAM?

29. SOCIAL SITS IN THE
SILO
66% of businesses feel that their social strategy is not
connected to business outcomes.
72% feel that they have a do not have common vision for
social media, where lines of business and business functions
work together.
88% do not have a plan that looks beyond the next year.
49% said that top management were “informed, engaged and
aligned with their companies’ social strategy.”

30. WE DON’T DEFINE
SOCIAL ROI CORRECTLY

31. MEASURING THE RIGHT
THINGS IS CRUCIAL

32. LOOKING AT A WIDER
VIEW OF SUCCESS
ALLOWS FOR FULL ROI

33. YOU MUST
FULLY
MEASURE
SOCIAL!!!

34. REDEFINING SOCIAL ROI
IS ACTUALLY QUITE
EASY USING A DMP
DMP
Ecommerce
Website
Social
Search
Mobile
Offline
Purchase

35. A DMP ALLOWS YOU TO
DO THREE SIMPLE
TASKS
DMP
Organize
data so
you can
use it
Create
actionable
insight
Connect
to other
marketing
platforms

36. USING BIG SOCIAL DATA
IN A DMP WILL DRIVE
ROI
Business
• Product
• Insight
• Personalization
Marketing
• Email
• Display
• Content

37. FINAL
THOUGHTS

38. SOCIAL CAN SIT AT THE
HEART OF YOUR
BUSINESS
DMP technology
can drive change
Think continuous
evolution, not
instantaneous
Align social goals
with your individual
business goals
Sell the concept
internally
Create one team
for big data
Use your own data
supplemented with
third party data

39. 3 IMMEDIATE
TAKEAWAY ACTIONS
Remarket
your Social
activity during
campaigns
1 Ensure Social
is fully tracked
and sharable
2 Investigate
DMPs to
connect
Social
3

40. THE ISSUE IS NOT THAT YOU ARE
ACQUIRING LARGE AMOUNTS OF
DATA. YOU DEFINITELY HAVE BIG
DATA.
IT'S WHAT YOU DO WITH YOUR
BIG DATA THAT MATTERS.
HARNESSING AND USING
RELEVANT DATA IS KEY. THIS IS
THE VISION FOR BIG DATA.

41. THANK YOU