SlideShare a Scribd company logo
1 of 28
[object Object],[object Object],[object Object]
Today ,[object Object],[object Object],[object Object]
Introductions ,[object Object]
DIY market research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why bother? ,[object Object],[object Object],[object Object]
Step 1 - Decide what market you are in ,[object Object],[object Object],Picture from flydime via flickr.com
Why this is helpful ,[object Object],[object Object],[object Object]
Step 2:  Agree aim ,[object Object],[object Object],[object Object],[object Object]
Step 3: Agree how to keep track of what you find out ,[object Object],[object Object],[object Object],Photo from koalazymonkey via flickr.com
Step 4:  Decide how you will analyse your research ,[object Object],[object Object]
Step 5 - Start your research ,[object Object],[object Object],[object Object],[object Object]
Your market ,[object Object],[object Object],[object Object],[object Object]
Your market - ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your customers ,[object Object],[object Object],[object Object],[object Object]
Customers - ideas ,[object Object],[object Object],[object Object],[object Object]
Surveymonkey.com
Your competitors ,[object Object],[object Object],[object Object],[object Object]
Competitors - think about… ,[object Object],[object Object],[object Object]
Collaborators ,[object Object],[object Object]
Step 6: Research    Intelligence ,[object Object],[object Object],[object Object]
Research Mind Map
Step 7:  Make judgments, take decisions ,[object Object],[object Object],[object Object]
To recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t stop now ,[object Object],[object Object],[object Object],From quinn.anya via flickr
Questions and Comments From db*photography via flickr
What will you do next?
What happens next ,[object Object],[object Object],[object Object],[object Object]
Questions and Comments From db*photography via flickr

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