Monkey Nutshell Marketing - for UnLtd

Marketing - in a Monkey nutshell ,[object Object]

What do I do? ,[object Object],[object Object],[object Object],[object Object],Photo from Ant Smallwood via flickr.com

What have I done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Social Business ,[object Object],[object Object],[object Object],[object Object]

Why monkey business? ,[object Object],[object Object],[object Object],[object Object]

The seven stage monkey-nutshell plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is marketing? ,[object Object],[object Object],[object Object]

Why is marketing important? ,[object Object],[object Object],[object Object],[object Object]

What is a market? ,[object Object],[object Object],[object Object]

Stage 1: Decide what market you’re in ,[object Object]

Stage 2: Market research ,[object Object]

How to organise your market research ,[object Object],[object Object],[object Object],[object Object]

Market research ,[object Object]

Stage 3: Market segmentation ,[object Object],[object Object]

Because customers aren’t all the same! ,[object Object],[object Object],[object Object]

A two-minute market segmentation

Stage 4 - Develop your marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stage 5 - Turn your features into benefits ,[object Object],[object Object],[object Object]

Stage 6 - Develop your key messages ,[object Object],[object Object],[object Object],[object Object]

To recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things that can work well for social entrepreneurs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other things that might work for you Speak at events Pay per click ads Ongoing research Website Signage/A Frame Mailshot Networking Business cards Affiliates Partnerships Stunt Be friendly Flyers/Posters Talk to people Sponsorship Launch PR - good news Blog E-newsletter Word of mouth

And remember… ,[object Object],[object Object],[object Object],[object Object]

www.socialbusinessconsulting.co.uk ,[object Object],[object Object],[object Object]

www.thesocialbusiness.co.uk ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monkey Nutshell Marketing - for UnLtd

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Monkey Nutshell Marketing - for UnLtd