2016 was a big year for Instagram. They launched Instagram Stories, gathered more than 500,000 advertisers on their platform and they reached 600 Million monthly users. Instagram became the largest biggest mobile social network.

1. With a community of more than 600M,
Instagram is one of the world's largest mobile ads platforms
Instagram in 2016
monthly active users
600M daily active users
300M advertisers worldwide
500K
learn about brands
on Instagram
60% users take action
after being inspired
by an Instagram post
75% instagrammers
follow a business
on Instagram
50%
WHAT HAPPENED ON
IN 2016
FEBRUARY
07
FEBRUARY
11
FEBRUARY
24
SWITCH BETWEEN MULTIPLE ACCOUNTS
200,000 ADVERTISERS
MARCH
29
VIDEO VIEW COUNTS
LONGER VIDEO (60 SECONDS)
28
INSTAGRAM FOR WINDOWS 10 MOBILE
THE NEW ALGORITHM:
A NEW WAY OF ORDERING POSTS
IN FEED
SAVE A POST AS A DRAFT
VERTICAL AD FORMAT
1. COMMENT CONTROL FEATURES
2. ABILITY TO REMOVE FOLLOWERS
FROM PRIVATE ACCOUNTS
3. ANONYMOUS REPORTING
FOR SELF-INJURY POSTS
INSTAGRAM STORIES
ADDING VIDEO TO CAROUSEL ADS
MAY
11
JUNE
02
JUNE
21
AUGUST
02
AUGUST
15
JUNE
23
AUGUST
17
AUGUST
31
SEPTEMBER
12
SEPTEMBER
21
OCTOBER
13
OCTOBER
18
NOVEMBER
01
SEPTEMBER
22
A NEW LOOK FOR INSTAGRAM
VIDEO CHANNELS IN EXPLORE
KEEPING COMMENTS SAFE
SHOPPABLE PHOTO TAGS
NOVEMBER
10
NOVEMBER
11
DECEMBER
06
DECEMBER
06
600 MILLION INSTAGRAMMERS
NOVEMBER
11
NOVEMBER
21
NOVEMBER
21
BOOMERANG AND MENTION AND
LINKS FOR VERIFIED ACCOUNTS
BOOKMARK
1. INSTAGRAM LIVE
2. DISAPPEARING CONTENT IN
INSTAGRAM DIRECT
INSTAGRAM BUSINESS TOOLS
EVENT CHANNELS ON EXPLORE
INSTAGRAM FOR
WINDOWS 10 TABLETS
500 MILLION INSTAGRAMMERS
APRIL
14
APRIL
ZOOM
500,000 ADVERTISERS
STORIES ON EXPLORE
1. STICKERS
2. HOLIDAY FUN
3. HANDS-FREE
4. TEXT FORMAT
5. SAVE ENTIRE STORY
SOURCE: INSTAGRAM.COM
VISUAL MARKETER & BRAND EVANGELIST BANNERSNACK
WWW.ROBERTKATAI.COM
Worldwide InstaMeet 13
#LifeOnEarthWWIM13
PopE francis
on instagram
@franciscus
introducethe notificationstab on web
translation button on
feed stories and
profile bios
Worldwide
InstaMeet 14
#WWIM14
1 billion app installs on
Google Play
Instagram went
down for a minute
100 million daily active users
on instagram stories
removed “photo map”
feature
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