I delivered this presentation in CCAP event in SMX on 19 September 2012. The core problem is that the Philippines contact center industry is growing so quickly, the only constraint is manpower. Its a highly competitive market, and dominated by large multinationals. AllFamous offer a solution using intelligent digital marketing that makes it easy and cost effective to increase online application volumes.

1. digital recruitment for
contact centers
Robin Leonard, CEO

2. CONGRATULATIONS!!!
the Philippines is the leading contact center
outsourcing country in the world!

3. but…
there are more jobs than people

4. how are you going to compete with

5. how are you different?

6. you already offer
great compensation

7. you already offer
excellent benefits

8. you already offer
work-life balance

9. how are you going to compete with

10. traditional recruitment methods

11. job fairs are good exposure
but cost a lot of money

12. referral programs work
but they are not consistent

13. recruitment websites are competitive
many alternative offers

14. everybody is doing the same thing

15. how can you win recruits?

16. pwede.
(it’s possible)

17. imagine if you could
• meet your recruitment targets
• win recruits over competitors
• maintain profitability

18. the answer is digital.

19. there are five simple strategies.
listen carefully.

20. five simple strategies.
1. call to action.
2. compelling content.
3. be sociable.
4. digital protagonist.
5. be intelligent.

21. 1. call to action.

22. 1. call to action.
just one
digital channels should
intuitively lead recruits to
where they can apply

23. 1. call to action.
just one
I want a better job.
digital channels should
intuitively lead recruits to
where they can apply

24. 2. compelling content.

25. 2. compelling content.
it’s got to be useful.
pass a contact center interview

26. 2. compelling content.
it’s got to be unique.
follow the trends

27. 2. compelling content.
it’s got to be interesting.
how to talk to that girl opposite my cubicle?

28. 2. compelling content.
content should enrich their lives
organically awesome

29. 3. be sociable.

30. 3. be sociable.
engage outside your ecosystem.
a. listen
b. engage

31. 3. be sociable.
be responsive.
if you are active, you exist.

32. 4. the digital protagonist.

33. 4. the digital protagonist.
develop online ambassadors.
connect with influential people

34. 4. the digital protagonist.
make it easy for users to create content.
anybody can meme

35. 4. the digital protagonist.
involve your staff.
your own captive audience

36. 5. be intelligent.

37. 5. be intelligent.
compare yourself to best practice.
there’s no shame in copying…

38. 5. be intelligent.
use tools to your advantage

39. 5. be intelligent.
perfection is a process.
try. learn. Improve.

40. 5. be intelligent.
if you use the right tools.
try. learn. Improve.

41. 5. be intelligent.
make real-time decisions using hard data.

42. five simple strategies.
1. call to action.
2. compelling content.
3. be sociable.
4. digital protagonist.
5. be intelligent.

43. how does this help you?

44. benefits:
call to action increase % online applications
increase brand awareness and
content searchability
sociable exist online and in minds
digital protagonist word of mouth marketing
intelligence let the data do the talking
more applicants.

45. intelligent digital marketing
more applicants.

46. the bigger secret is.

47. nobody is doing it well.

48. we can make this easy for you.

49. we are geared to be your digital partner
execution.
We work closely with you to implement an array of digital
services from blog writing to search engine optimization
strategy.
Our team of digital experts use intelligence to identify your
communication, keyword, digital and content strategies
intelligence.
We listen, analyze and understand your digital
environment to understand how you can optimize

50. digital recruitment for
contact centers
Robin Leonard, CEO

51. please approach me after this,
my name is Robin.
www.allfamous.asia