Presentation I gave at the AllFamous Digital event where we announced our Authorized Reseller status of Salesforce Marketing Cloud to the top companies in the Philippines.

1. Hello.
Robin Leonard
CEO, AllFamous Digital
robin_allfamous
robinleonard1

2. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

3. About us
http://www.youtube.com/watch?v=unQCc0RQXvE

4. About Us
Our clientsWe help you get value from social.

5. About Us
We are here to enable you.
AUTHORIZED RESELLER
Why do you need us?
• We get you Setup
• Training and Support
• Weekly Hangouts

6. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

7. Being a “Customer Company”
http://www.youtube.com/watch?v=2wTE3k0GqTg

8. Being a “Customer Company”
• Transparency
• Authenticity
• Value
“Delivering Happiness”

9. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

10. Social Scorecard
Functionality" Extensive!Limited!
BusinessImpact"High!Low!
4
2
3
2 – Organized
• Direct consumer engagement, may include Customer Service"
• Basic brand monitoring"
• Paid/owned/earned presences are born"
• Social media policies and training in place"
• Full time social media employees "
3 – Engaged
• Creating and publishing content key to engagement"
• Measuring success against business goals"
• Social media management employees"
• Competitive and industry monitoring"
4 – Optimized
• Paid/owned/earned is optimized"
• Social is embedded across enterprise"
• Employee certification required"
• Senior leadership active in social media"
1 – Informal!
• Marketing, PR or Comms with siloed efforts"
• No policies or training"
• Senior leadership asking “why?”"
1
How do you score?
http://www.radian6.com/socialscorecard/

11. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

12. Internal Stakeholder Needs.

13. Top 6 Marketing Needs
1. Heightened Brand Insights
BRAND X
People love to complain, but they
rarely give feedback.

14. Top 6 Marketing Needs
2. Drive Brand Awareness
You have to be seen to be heard.

15. Top 6 Marketing Needs
3. Drive Brand Affinity
Advocacy is everything.

16. Top 6 Marketing Needs
4. Increase Revenue
Does it add up at
the end of the day?

17. Top 6 Marketing Needs
5. Build Community
Fans are tangible assets

18. Top 6 Marketing Needs
6. Gain Competitive Intelligence
Know your enemy.

19. Top 6 Marketing Needs
1. Insights
2. Awareness
3. Affinity
4. Revenue
5. Community
6. Intelligence

20. Top 4 Service Needs
1. Deepen Customer Relationship
Make it personal.

21. Top 4 Service Needs
2. Create 360° View of Customer
Channels are
fragmented.

22. Top 4 Service Needs
3. Improve Customer Satisfaction
Happy Customers = $$$

23. Top 4 Service Needs
4. Improve Staff Productivity
It’s 41% cheaper.

24. Top 4 Service Needs
1. Relationship
2. 360° view
3. Satisfaction
4. Productivity

25. Do you know what you need?

26. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

27. How can I apply social to my business?

28. Use Case 1: Social Customer Service
Comcast Social Story

29. Use Case 2: Reputation Management
What is the relationship
between sentiment and
revenue?
How do I affect sentiment?
What role do influencers play
in this equation?

30. Use Case 3: Reputation Management

31. Reputation Management – Case Study
Nestle took 2 extra
weeks to recover

32. Use Case 4: Lead Generation
resolve sell educate amplify
?
Angry Buying Curious Happy
Customer “My havaianas broke!” “Where can I find the
blue/gold 11” havs in
Fort?”
“What flip flops should I
buy?”
“OMG I love my havs!”
Havaianas “Oh no, I’m sorry
<name>! Follow this
link to receive a
voucher for 20% off
valid for 48 hours only.
^RL
“Hi <name>, I’ve called
the High St store they
have a pair, they are
expecting you now
^RL”
“Hi <name>, I may be
biased, but have you
ever tried Havaianas
before? ^RL”
“Hi <name>, we LOVE
hearing that from our
cusomers, Follow this
link to receive a
voucher for 10% off
your next pair. ^RL”

33. Use Case 5: Social Focus Group
“Coffee in a can”
“Iced Coffee”

34. Use Case 6: Competitive Intelligence
Get real-time
insights on your
competitors
- Sun Tzu
“Know your enemy and know
yourself and you can fight a
hundred battles without disaster”
What would Sun Tzu do if he had Radian6?

35. Use Case 7: Brand Marketing
Be the first.

36. Use Case 8: Build and Leverage a Community
BRAND
1M
200M
1B+ The average Facebook user
has 200 friends
If you have a thousand fans,
you can reach 200,000 people
If you have a million fans, you
can reach 200,000,000 people
Get more reach than ever before!

37. Use Case 9: Enable Feedback and Innovation
Mention analysis used to predict
hotel occupancy with 2%
accuracy 3 months in advance!

38. Use Case 10: Drive Social Advocacy
Get influencers to do the talking.

39. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

40. What is the ROI of your mother?
http://www.youtube.com/watch?v=xZY5b85KoOU

41. Calculating ROI from Social

42. Agenda
1. About us
2. Being a customer company
3. Social Scorecard
4. Setting Objectives
5. 10 Use Cases for Social
6. Justify with ROI
7. Professional Services

43. How we work with clients
Strategy Consulting
1. Assessment 2. Workshop 3. Roadmap
Customer
Company
Professional Services
• Search Engine Optimization
• Social Customer Service
• Crisis Management
• Lead Generation
• Content Marketing
• Organizational Consulting
• Insights and Intelligence Reports
Staff Augmentation
Managed Service
OR

44. Get in touch
www.allfamous.com
Robin Leonard
CEO, AllFamous Digital
robin_allfamous
robinleonard1