Conference Presentation ePart 2011. Social Media and Participation including Dutch elections. Netherlands.

1. Social Media and Political Participation: Are Facebook, Twitter and Youtubedemocratizing our Political Systems? Drs. Robin Effing Prof. Dr. Jos van Hillegersberg Prof. Dr. Theo Huibers University of Twente / Saxion, Enschede Netherlands. Presentation ePart conference Delft, August 30, 2011. @robineffing

4. introductionliterature reviewdefinitionsDutch electionsfuture research contents

5. introduction

6. Non-profit community member participation

7. Decline in Participation

9. SOCIAL

10. Society andPolitical Impact

11. Society andPolitical Impact

12. literature review

14. participation ladders

15. e-Enabling Source: Ann Macintosh

16. e-Engaging Source: Ann Macintosh

17. e-Empowering Source: Ann Macintosh

18. crowdsourcing

19. Digital Divide

20. definitions

21. “The web is more a social creation than a technical one. I designed it for a social effect –to help people work together – and not as a technical toy.” (Tim Berners‐Lee, 1999)

22. Defining Social Media “Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.” (Kaplan andHaenlein, 2010)

23. Defining Web 2.0: “…a platform whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion” (Kaplan andHaenlein, 2010)

26. Social Media Web 2.0 Google Trends

27. Defining Participation: “the specific activity of doingthings together” (Grönlund, 2009)

28. Political participation: “behaviours aimed at shapinggovernmental policy, either by influencing the selection of government personnel or by affecting their choices”. (Xieand Jaeger, 2008)

31. Dutch elections

33. N=676

34. future research

35. RQ1: How can non-profit organizations- with community structures – such as political parties and church communities increase member participation by implementing Social Media?

36. Cases

37. RQ2: What are the design principles for optimal implementation of Social Media,as a participation instrument, at non-profit organizationswith traditional communities?

38. Contribution: Design Principles

39. Contact me: Twitter: @robineffing Hashtag #socialpower E-mail: r.effing@utwente.nl