Social CVs: Social media & the job search

Social CVs:
Social Media
and job search
@georgiawebgurl

SLIDES AT SLIDESHARE.NET/ROBINFAY

http://mkhmarketing.wordpress.com/

Social CVs: Social Media & the Job Search
We’ll cover:
Social media
 How Social Media
relates to the job search
 Why it is important
 Branding basics for
job searching & social
media
Privacy in a social
world
 Google is your
resume

Robin Fay, robinfay.net


What is social media?
Social media (also social networking) is a term
used to describes websites where users connect
and share with each other.

Users generally create an account through which
they communicate with a network, sharing photos,
video, stories, documents and links to other
websites.
We can use social media to tell the story of our
skills.


Establish reputation, credibility and expertise
Shape your presence - highlight your skills
and experience
Outweigh negative or less relevant material
on the internet
Recruiting
Professional networking
Opportunities
Google is your resume"


A few stats…






Two-thirds of online adults (66%) use social media
platforms such as Facebook, Twitter, MySpace or
LinkedIn. This means your employers, your colleagues,
and future employers.
Among internet users, social networking sites are most
popular with women, young adults under age 30, and
parents. Young adult women ages 18-29 are the power
users of social networking; fully 89% of those who are
online use the sites overall and 69% do so on an average
day.
But….







Most notably is the rise in age of
Facebook users:
It’s no secret that Facebook, which
started as a networking playground
for college kids, is graying, and that
the percentage of active members
who are over 25 years old and out
of school has risen to some 40
percent of the overall population of
about 45 million. (New York Times)
And the average age has risen to
38. (Pew Institute)

So, why is this important?
 Our colleagues, friends, employers,
employees, patrons, customers (if a
business) and families are likely using
social media.
 Social media can be a way to develop a
professional presence without learning
how to code a website.
 A communication tool with few barriers.
 Some have said social media will be the
next digital divide – you are either there
or you are not. It’s not about being hip or
“with-it”, it’s about having the necessary
skills for this information age.


Keep an eye on your online presence - Google yourself
or set up a Google alert
If you ever feel threatened or bullied, report the
person.
What about negative content?
Reputation management companies work to push the
negative far down in Google. You can do this
yourself. How?


Be PROFESSIONALLY active in social media
Use your name and email consistently – even your avatoar or
profile photo!

Publish your content online
Contribute to blogs and other sites where you can.
Comments count!

Tag yourself in everything you post (when possible).
If you see something about yourself that is wrong, ask for it
to be removed. You can pursue it further if needed.


Twitter & Facebook
• is good for finding communities and
professional networking
• following trending topics and
realtime news
• Personal PR
• Sharing information
• Following or participating in
conferences and workshops
• Getting answers to questions
• Finding job postings
• Can be customized and is
searchable
• Potential for “viral”


A few uses of facebook
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

PR (Groups, Fan pages)
Share links
Blog
Discussion groups
Email / IM
Read blogs
Get news
Network /recruit/ headhunt
Mentor/mentee
Job postings
Learn
Genealogy
Organize events
Create a digital identity
Share photos/video (image gallery)
Gaming


Professional CV sites: LinkedIn; Academia.edu; Google sites
Career/resume sites: Monster.com, Career.com; re.vu

Storage/Document: Institutional repositories; personal
webspace and blogs; Dropbox; Google Drive (public);
slideshare (presentations)
Credentialing/Badges:
http://www.slideshare.net/robinfay/personal-learningnetworks2
Reputation management: claimID; klout; peerindex
Virtual business cards: about.me; flavors.me;vizify
What about facebook and Google+? Mix of professional and
personal - consider carefully!


About.me
example

SLIDES AT SLIDESHARE.NET/ROBINFAY


LinkedIn
 More of a resume/CV site but expanding
 You control how much info is displayed
 Can pull in feeds, subscribe to list
 Email contacts/network
 Import/suggest from email or networks ; very

useful for
networking and recruiting – everyone should have a
linkedin


LinkedIn is good for
 Professional networking/ professional work
 Finding colleagues and professional peers
 Finding or starting professional discussion groups
 Job recruitment/consulting work
 Building a professional presence
 Job seekers, mentors/mentees, etc.

Robin Fay,
robinfay.net


Robin Fay,
robinfay.net

Items to Consider in a Social CV
Items to consider for inclusion:
• A resume or CV
• Contact info - email address
• Brief professional bio - who you are, what your skills are
• Publications: presentations, papers, reviews and etc.
• Project links or examples of work
• Reviews of your work - if posted online link to the
reviews; if not online, summarize reviews without
names (LinkedIn encourages recommendations)
• Professional achievement such as degrees earned,
recognitions, and awards

What to leave out?
Consider what you post online - do you want to post your
home address online?
Use a brief resume - if you want to add a full resume a
PDF is fine.
Don't include a cover letter online unless actually applying
for a job...


Why bother?

Not having a professional digital presence is
viewed negatively: it implies that you are not
up to date on technology or uninterested in
technology. It can even be misinterpreted as
you haven't "done" anything professionally.
Update your information when you change
jobs, skills, etc.

Evaluate your presence (What's your ROI?)
• Use google alerts (google.com/alerts) and google
yourself
• IFTTT – a great tool to schedule and crosspost - all
sorts of things
• Keep an eye on reputation management tools like
pbgrader and klout
• Make it easy for users to share content across your
sites
• Remember your branding
• Privacy


Tips for professional networking
Develop your community:
• Search for colleagues you already know and respect.
• Search their friend/follow lists to see who they follow.
• If using twitter, watch the #FF or #followfriday
• If using a service with groups (such as linkedIN) join groups
that fit your professional development needs.
• Always include a personal message when sending a
friend/follow/network request.
• Discuss, communicate & participate.
• Use tools to help manage your time.

Speaking of tools
Focus on automation
• Automatically send blog posts directly to a twitter
account> twitterfeed.com
• Selectively send twitter to post as facebook
status: selectivetweets app in fb ; then add #fb to
the end of a tweet
• Automatically send blog posts to facebook> Use
networkedblogs app in facebook (need to setup
account at networkedblogs, too)
• IFTTT.com – all sorts of things – create recipes


Speaking of tools
Focus on batch processing
Batch work:
• Schedule tweets & other posts ahead of time
(futuretweets.com, hootsuite.com)
• Schedule blog posts – use the post date to
schedule posts ahead of time
• Use picasa or flickr to batch process images


http://www.flick
r.com/photos/de
llphotos/ CC-SA


@georgiawebgurl

Be a social media


Social CVs: Social media & the job search

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