This document proposes a web site for Dove Release Rentals to allow users to purchase dove release services for Hawaiian weddings and events. The 3-page summary is: The web site will allow users to purchase dove release services for Hawaiian weddings and events. Doves symbolize love, purity, and devotion making them ideal for weddings. The site will include history on dove releases in Hawaii, pricing packages, and an online payment system. Wireframes showcase homepage designs with images and links to purchase options, history, and contact pages. Guidelines ensure an intuitive interface. In conclusion, Hawaii is a top wedding destination ideal for this dove rental service.

1. Web Site Proposal Dove Release Rentals

2. Contact Information Robin Horne One University Drive Camarillo, CA 93012 [email_address] (805) 437-8947

3. Contents 4…….Objectives 5…….Goals 6…….User Goals 7-9…..User Personas 10…...User Scenario 11……Content Functionality 12……Content Breakdown 13……Information Architecture Map 14……Wireframe – Home Page 15……Wireframe – Alternative Home Page 16……Wireframe – Hawaiian Ceremony History 17……Wireframe – Alternative Hawaiian Ceremony History 18……Guidelines for Interface Design Parameters 19……Conclusion

4. The web site will demonstrate how the release of doves can add a special element and memory to a wedding or other significant event. The web site will offer users the ability to purchase the services of rental doves to release in a wedding ceremony or public event in Hawaii, USA. Dove Releases have long been symbolic of peace, love, innocence and purity. Because doves court each other, basically fall in love with one another, mate for life and share family responsibilities, they are ideal symbols for brides and grooms worldwide. For this reason, couples have long been releasing doves at weddings signifying of their love, devotion and promise to each other. Objectives

10. User Scenario Once on the Home page the user will view introductory text about the service of the web site which is the rental of doves to release at wedding and other ceremonies. They will view a scrolling/flash pictorial of dove releases at weddings. They will have the option to go straight to the payment page via a prominently placed link on the homepage. They will have a navigation bar that in addition to offering a payment page also offers a “Hawaiian ceremony history” page or “other ceremonies” page or a “contact” page. Optimistically assuming the user is ready to purchase a dove release package, the payment page will reflect 3 to 4 pricing packages to choose from. The user will be prompted to fill in their billing and credit card information and sent a confirmation E-mail to their E-mail address. This will include a date of delivery confirmation and a thank you for the order.

11. Content Functionality Asset Format Description Associated Assets/Media (if any) Other Information Logo .gif The static logo that will appear on all of the interior pages of the site This logo has not yet been created and will need to be designed in a vector art program Main Navigation Links Hypertext The main buttons will be hypertext links formatted with CSS CSS style sheet Home page text text This will be the main written content of the home page CSS style sheet Research has been done for the content History page text This will be the written history content CSS style sheet Research is partially complete Other ceremonies page text This will describe other ceremony dove releases and show images CSS style sheet Research is partially complete Links page (links) Hypertext links These will be links to featured sites CSS style sheet Pricing and Payment page text Pricing Payment options Investigate shopping cart options Contact page Form page The user will fill out a simple contact form CSS Style sheet Create visually appealing form

12. Content Breakdown Project Feature How will the feature be implemented What concerns do we have about this feature Content Payment/Pricing Page The site will accept Visa, MasterCard, Discover and American Express. The site will feature SSL pages. We will require the user to provide billing information. We will include detailed instructions about how to enter the credit card information. We will give them detailed information how to enter address and contact information (such as telephone number). We will use feedback screens to inform the user where they may have made an error in the ordering process, to inform the user that their order is being processed and to inform them that their order was successfully processed. • Pricing • Feedback screens • Confirmation page/email • Link to the Better Business Bureau • Help/contact information Contact Form This will be the alternative option to the online payment. The user will fill out their contact information including phone number and E-mail information. Avoiding a lengthy online form for those users who are still contemplating the service and just want information. A simple standard contact form that goes directly to the business owner. (No third parties)

13. This horizontal Information Architecture / IA Map demonstrates the web site chart and was created using Micro Soft Office Visio. Information Architecture Map

14. Home Page Background Home Hawaiian ceremony history Pricing Pkg/ Purchase Contact Terms of Service Text This art layout format demonstrates what the Home Page layout may look like. In addition to the navigation links the user will have the option to go straight to the payment page via a prominently placed link on the Home page. ** Tentative Links page for other wedding accessories Pricing Packages **Links Other ceremonies Wireframe – Home Page Masthead Flash Scrolling Pictorial

15. Home Page Background Home Hawaiian ceremony history Pricing Pkg/ Purchase Contact Terms of Service Text Pricing Packages **Links Other ceremonies This Art Layout format demonstrates an alternative Home Page layout. In addition to the navigation links the user will have the option to go straight to the payment page via a prominently placed link on the Home page. ** Tentative Links page for other wedding accessories Wireframe – Alternative Home Page Masthead Flash Scrolling Pictorial

16. Text Hawaiian ceremony history page Home Hawaiian ceremony history Pricing Pkg/ Purchase Contact Terms of Service This art layout format demonstrates what the Hawaiian Ceremony History Page layout may look like. In addition to the navigation links the user will have the option to go straight to the payment page via a prominently placed link on the Home page. ** Tentative Links page for other wedding accessories Pricing Packages **Links Other ceremonies Wireframe – Hawaiian Ceremony History Masthead Images (possible pictorial)

17. Home Hawaiian ceremony history Pricing Pkg/ Purchase Contact Terms of Service This art layout format demonstrates an alternative Hawaiian Ceremony History Page layout. In addition to the navigation links the user will have the option to go straight to the payment page via a prominently placed link on the Home page. ** Tentative Links page for other wedding accessories Pricing Packages **Links Other ceremonies image image text text Scrolling Pictorial with accompanying text Wireframe – Alternative Hawaiian Ceremony History Masthead

19. In conclusion, Hawaii is among the top 10 wedding destinations in the world and ideal target audience for dove release rentals. “ It's a long flight to Hawaii from just about anywhere, yet couples flock to the state's gorgeous islands in order to have a memorable destination wedding in one of the most beautiful places on earth.” 2008 About.com, a part of The New York Times Company. 13 Sept 2008 http://honeymoons.about.com/od/weddingsaway/ss/popularplaces_5.htm Conclusion