The document discusses the importance of content in SEO and Google Authorship. It notes that content should be for humans, not search engines. It lists factors that make content important like Google preferring unique content and readers not wanting to waste time. It also discusses how quality content can help ranking and page rank. The document then covers what Google Authorship is and how it works, including linking Google profiles to verify authors and give them authority. It notes author rank and personality are important to introduce real authors to users.

1. Team Members Sitting Here

2. Note:
“Content should be for humans, not for
Search results”

3. Agenda……!
 Content Importance In SEO
 Why do we need a Content Writer??
 Google Authorship
 How Google take action against a website
 Author Rank

4. Today’s Factors In This Presentation
1. Factors Why and How Content Is Important
2. Google Authorship

5. Factors Why Content Is Important
 Google choose unique content
 Reader don’t want to waste its time
 Fully informative Content
 Google Put That Site On top
 Better Chance To appear on the Top
of SERPS
 Page Rank Up
Unique Content

6. Google Choose Unique Content
1. Wants to improve reading standards
2. Make easy and valuable search results for its
users.
3. Don’t Like Copied or spinned content.

7. Reader don’t want to waste its time
1. Reader wants good results
2. It wants to get short but informative things
3. We need to put genuine Content for readers
4. Google give top position to unique content

8. Fully informative Content
1. Seeks readers interest
2. Don’t go away from the title

9. Google Put That Site at Top
1. Google finds the visitors trust
2. Google also checks the time spend by someone on a
website
3. Unique content about the relative query put at top

10. Better chance to ranking top at SERPS
1. Continuously providing batter content is key
2. Google appreciate that informative content and
want to put that site at top for visitors
3. Gain Visitor’s and Google Trust

11. Effect on Page Rank
1. A basic factor/condition for PR

12. Google Authorship
 How it works and beneficial for SEO
 Business with Google
 G+ give authority to Content
 Google wants to introduce the real authors
with images and personality
 Author Rank

13. How It Works
1. A Trusty Chain among Google and website
2. Link chain between Google and website
3. Sharing with Google profile reference

14. Business with Google
1. We authorize web page in SERPs
2. Can target our desired customers

15. G+ give authority to Content
1. Verified Content form the website and
author both
2. Visitors can find the original creator

16. Google wants to introduce the real
authors with images and personality
1. Visitors are important
2. Don’t show doubtful results
3. Personality of author matters
4. Important to be real

17. Author Rank

18. Questions
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