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Consumer Buying Behavior 1

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Consumer Buying Behavior Chapter 4
Stages in the Buying Process
Need Recognition ,[object Object],[object Object]
Types of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hedonic Needs Retailers Can Satisfy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Search ,[object Object]
Sources of Information ,[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object]
 
Purchasing the Merchandise or Service ,[object Object]
Postpurchase Evaluation ,[object Object]

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Consumer Buying Behavior 1