1. The Mobile Museum Experience:
Inform, Reward & Connect Me

2. We use our mobile devices for informaAon:
Get the Answer Find places
latest news quesAons and things

3. We also use our mobile devices
To Stay To Pass the Time
Connected (Reward Me)
To Customize info To Shop

4. Data CollecAon
Which audiences are you
trying to reach?
What kind of experience do they want
and expect?
What do they care about at your
museum? What do they want to know?

5. Content & Resources
How much content do you have that you
can repurpose?
How much content will you need to
create?
How much funding and other resources
are available to create the app now?
What’s your plan for updaAng the app?

6. Cabinet of Wonder in My Pocket
Love Art Dinosaurs How It Is
NaAonal Gallery American Museum Tate Modern
of Natural History

7. THE ADVANTAGES OF A MOBILE APP
• Gives me a self‐contained experience
• Designed to be consumed on my mobile device
• Accessible anywhere any Ame
• Your app icon is always visible in my space
• You can push noAficaAons and updates to me
• Your sponsors have direct access to my aYenAon
• You can moneAze your applicaAon

8. Engaging, InformaAve, Rewarding
Experiences:
 Content that interests me
 Compelling Storyline
 Short segments for convenience
 Updates to content
 Personalized noAficaAons
 Share comments & content
Yours, Vincent
TwiYer

9. Engaging, InformaAve, Rewarding
Experiences:
 LocaAon awareness
 Music & sound effects
 Surveys or polls
 CollaboraAve AcAviAes
 Games
iAfrica
Exquisite Clock

10. Audience
Experience
Content
Update Plan

11. Robin White Owen
www.mediacombo.net
TwiYer.com/rocombo
The image on the opening slide
is of the installaAon Mirror Mirror,
by Jason Bruges in the John
Madjeski Garden at the
Victoria & Albert Museum,
part of the Decode: Digital Design
exhibiAon.