Augmented Reality lets you peel away the blinkers from your real world eyes to see the rich data and information that exists all around you. But up until now it has relied largely on proprietary tools and standards. Finally, we’re close to being able to augment our world using web technologies. Soon this will be a common part of the web browsing and mobile device experience. Now is the time to look at these future trends and the state of a specific list of API standardisation activities and the forces shaping them. We’ll also look at the current obstacles, risks and issues to explore what may prevent this landscape from evolving as it appears it will. This presentation aims to document the AR standardisation efforts over the last few years as well as what’s possible right now and in the near future from a distinctly web-based perspective.

1. Web Standards based Augmented Reality Presented by Rob Manson ( @nambor ) http://mob-labs.com : image credit

2. Who am I? Rob Manson - http://robman.com.au @nambor An Invited Expert on the W3C POI Working Group Co-Chair of newly formed W3C AR Community Group Co-Founder of the ARStandards.org Community Co-Founder of MOB, an R&D Lab based in Sydney Co-Founder of buildAR.com - the leading AR CMS http://mob-labs.com

3. How did we get here? http://mob-labs.com : image credit

4. Tom Caudell coined the term AR in 1992 http://mob-labs.com : image credit

5. Milgram's Mixed Reality Continuum in 1994 http://mob-labs.com

6. Azuma's definition of AR in 1997 Augmented Reality (AR) is a variation of Virtual Reality (VR). VR technologies completely immerse a user inside a synthetic Environment and while immersed, the user cannot see the real world around him. In contrast, AR allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. Therefore, AR supplements reality, rather than completely replacing it. Ideally, it would appear to the user that the virtual and real objects coexisted in the same space, similar to the effects achieved in the film "Who Framed Roger Rabbit?" http://mob-labs.com

7. ARToolkit was released in 1999 http://mob-labs.com : image credit

8. Wikipedia's definition of AR first added in 2002 2002: Augmented reality (abbreviated AR) is an environment that includes both virtual reality and real-world elements. For instance, an AR user might wear translucent goggles; through these, he could see the real world, as well as computer-generated images projected on top of that world . 2011: Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. http://mob-labs.com

9. Mobile AR Browsers released in 2008 http://mob-labs.com : image credit

10. FLARToolkit was released in 2009 http://mob-labs.com : image credit

11. ARStandards Workshop in Seoul 2010 Patterns of Interest Proposal – Rob Manson http://mob-labs.com : image credit

12. ARStandards Workshop in Taiwan 2011 http://mob-labs.com : image credit

13. JSARToolkit released in 2011 http://mob-labs.com : image credit

14. AR related Web Standards today http://mob-labs.com : image credit

15. W3C Points of Interest WG http://mob-labs.com

16. W3C Geolocation WG http://mob-labs.com

17. W3C Device API WG http://mob-labs.com

18. W3C Web RTC WG http://mob-labs.com

19. W3C Audio WG http://mob-labs.com

20. WebGL & declarative 3D http://mob-labs.com

21. WebCL & accelerated JS http://mob-labs.com

22. StreamInput sensor API http://mob-labs.com

23. Lets take a closer look at some standards http://mob-labs.com : image credit

24. Points of Interest JSON XML HTML5 Linked HTML5 Embedded RDF http://mob-labs.com : image credit

25. Sensor API http://mob-labs.com

26. MediaStream Processing API http://mob-labs.com

27. WebCL http://mob-labs.com

28. is web 3 here.com here is how to find it... http://mob-labs.com : image credit

29. is web 3 here.com – The test http://mob-labs.com

30. Issues http://mob-labs.com : image credit

31. Misguided Security Goals http://mob-labs.com : image credit

32. Working Group Fragmentation http://mob-labs.com : image credit

33. Standards Organisation Fragmentation http://mob-labs.com : image credit

34. Opportunities http://mob-labs.com : image credit

35. A broader definition of AR http://mob-labs.com : image credit

36. Thad Starner and Augmented Cognition http://mob-labs.com : image credit

37. The Internet of Things http://mob-labs.com : image credit

38. Pervasive Computing http://mob-labs.com : image credit

39. http://mob-labs.com : image credit

40. Join the W3C AR Community Group http://mob-labs.com

41. Join these W3C public mailing lists http://lists.w3.org/Archives/Public/public-ar/ http://lists.w3.org/Archives/Public/public-poiwg/ http://lists.w3.org/Archives/Public/public-device-apis/ http://lists.w3.org/Archives/Public/public-webrtc/ http://lists.w3.org/Archives/Public/public-audio/ http://lists.w3.org/Archives/Public/public-declarative3d/ http://mob-labs.com

42. Join ARStandards.org http://mob-labs.com

43. Web Standards based Augmented Reality Presented by Rob Manson ( @nambor ) http://mob-labs.com : image credit