The iOS App Store has half a million apps already. On top of that, it wasn’t designed with books in mind. How do you get your book app noticed in such a hostile environment? In this session, Robot Media’s Head Robot Hermés Piqué shares his experience in dealing with the discovery of book apps, and provides a series of best practices to give your app a fighting chance.
24. keywords 201
•Test keywords and adjust
•Separate with “,” but not “, ” to save
chars
•Include singular and plurals
•Not necessary to combine keywords
25. keywords 301
•Use Google Keywords Tool for ideas
•In-app purchase titles count as
keywords (?)
•Include common misspellings
27. code discovery
into your app
•virality
•cross-promotion
•app size
•vote reminder
28. virality
•Let the app help discover itself
•Share content through Facebook, Twitter
or e-mail
•Include the app link in each outgoing
message (cross-platform apps should use an
“intelligent” link)