Redwood designers are dedicated to conceptualizing unique logos for start up companies. The document provides brand name and logo design philosophies and quotes for various businesses, including dive gear, sock design, movie making, residential development, coffee shops, financial services, event management, jewelry, software, food markets, pet gear, home cinema, trail races, membership organizations, telecommunications, online pet stores, ocean catamarans, women's clothing, fund managers, and physical and investment asset management. It emphasizes the importance of branding, visual identity, and designing for optimal functionality.

2. Published 2013

3. Redwood designers are dedicated to the
craft of creating authentic and unique
logos.
The pages to follow include a selection
of start up companies for which we have
conceptualised a new name and then
designed the logo.

6. Dive gear and accesories | Consumer brand
“
”
The name is a barb on which brand is hooked in the prospect’s mind.
In the coliseum of brands the single most important decision to
make is what to name the business or product.

8. Sock designer and manufacturer | Business to business brand
“
”
Names that worked in the past won’t necessarily work now or
in the future. In the past there were fewer products, when the
volume of communication was much lower.

10. Digital movie making company | Business to business brand
“ ”A brand should strive to own a word in the mind of the consumer.
Al and Laura Reis

12. Residential development in District Six, Cape Town | Consumer Brand
“
”
A brand name is more than a word. It is the beginning of
a conversation. Lexicon

14. Coffee station concept store, London, UK | Consumer Brand
“A brand that captures your mind gains behavior. A brand that
captures your heart gains commitment. Scott Talgo”

16. Integrated financial services | Consumer Brand
“
”
Branding is about creating focus and clarity. Learn from Apple:
take a risk, bite off more than you can chew, but resist the
tempatation of trying to be all things to all people. Perry Chua

18. Event Management | Business to business Brand
“An image is not simply a trademark, a design, a slogan or an
easily remembered picture. It is a studiously crafted personality
profile of an individual, institution, corporation, product or
service. Daniel J. Boorstin”

20. Financial Partner Services | Business to business brand
“
”
Create your own visual style... let it be unique for yourself
and yet identifiable for others. Orson Welles

22. In-mall foodmarket | Consumer products
“
”
Create your own visual style... let it be unique for yourself
and yet identifiable for others. Orson Welles

24. “ ”What are you going to call it?

25. Don’t look to the past for guidance and pick the
name of a French car driver (Chevrolet) or the
daughter of your Paris representative (Mercedes).
Make an appointment to come and talk to us.
You will more than likley find it will be worth it.

28. Pet Gear and Accessories | Consumer products
“
”
Products are made in the factory, but brands are
created in the mind. Walter Landor

30. Jeweller | Retail and consumer products
“
”
Create your own visual style... let it be unique for
yourself and yet identifiable for others. Orson Welles

32. Professional Software Developer | Business to business software solutio
“ ”You’re just anybody without an identity. Grenville Main

33. ons

34. Baby Spa | Consumer service
“
”
An identity is not just a logo. It’s a carefully crafted, unique piece
of restructured typography (not just a computer font) combined
in the right way with an illustrated iconic symbol that in essence
opitimises the product or service. Rob Wright

36. Investment Services | Consumer and business services
“ ”Do something worth remembering! Elvis Presley

38. Home cinema and automation | Consumer and commercial
“ ”The best way to have an idea is to have a lot of ideas.
Linus Pauling

40. Trail Adventure Race | Consumer event
“
”
If a business does not have the time and funds to create
brand from the outset, it will later have to find the time
and a bigger budget to start again? Rob Wright

42. Membership-based organisation | Business to business
“
”
An image is not simply a trademark, a design, a slogan or an easily
remembered picture. It is a studiously crafted personality profile
of an individual, institution, corporation, product or service.
Daniel J. Boorstin

44. Telecommunications and Office Automation | Business products
“
”
The logo should look just as good in 15-foot letters on
top of company headquarters as it does one sixteenth
of an inch tall on company stationery. Steven Gilliatt

46. Online Pet store | Products for pets
“
”
If you can, be first.
If you can’t be first, create a new category in which you
can be first. Al Ries Jack Trout

48. Ocean Going Catamaran | Extreme adventures
“
”
Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no single
definition. Design can be art. Design can be aesthetics. Design
is so simple, that’s why it is so complicated. Paul Rand

50. Training outfits for women | Consumer retail clothing
“
”
A business based on a brand is, very simply,
a business primed for success. David F. D’Alessandro

54. Fund Managers | Consumer and corporate financial management
“ ”A camel is a horse designed by a commitee. Alec Issigonis

56. Physical Asset Management Company | Business to business brand
“
”
Design is not just what it looks and feels like.
It’s how it works. Steve Jobs

58. Investment Management | Consumer and corporate financial services
“
”
The design process harnesses intuition. Like an iceberg
there’s so much more to our thinking than we can see.
@billmoggridge