Simple is not Easy

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0 likes•827 views

Rob Rusher

This presentation is about 3 simple strategies to create software user interfaces easier to use by hiding complexity.

Technology Self Improvement

41%
software projects failed to deliver

value or ROI
cio.com

The problem is that
simple things are made

unnecessarily
complex

hide
features

&
drop downs

hidden panels

one-time keys to hiding
settings

precision
contro ls

don’t
force
cu s to mization
reveal
hidden
items just
in time

logical
groupings
of around

7
memory sweet spot

arrange information

logically
format type

alphabetically

we prefer to

select from choices

over searching

innovation
i s g r e a t
changing habits is

difficult

hard
just because it’s

doesn’t
get rid of it

mean

users value features that
relate to

&
everyday
eliminate
frustrations

poorly
Get rid of

implemented
features

why should we keep this?

g o o d d e s i g n i s n o t

how to make
i t s i m p l e r
but
where to
move
complexity

thank you

@robrusher on3solutions.com @on3solutions

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Simple is not Easy

1. easy simple is not

2. my name is Rob on3 and I work at

3. we are overwhelmed with complexity

4. complex information

5. complex tasks

6. complex relationships

7. simplicity is rare

8. care? why should you

9. 41% software projects failed to deliver value or ROI cio.com

10. UX is not rocket science

11. what is simplicity?

12.

13. Simple just works intuitively

14. simple is not easy

15. The problem is that simple things are made unnecessarily complex

16. you what can do about it?

17. simple techniques that work

18. hide features & drop downs hidden panels

19. features mainstream users rarely use

20. show just what is necessary

21. utilize context & right-click menus

22. location is very important

23. one-time keys to hiding settings precision contro ls don’t force cu s to mization reveal hidden items just in time

24. organize

25. shape color hierarchy position size

26. logical groupings of around 7 memory sweet spot

27. arrange information logically format type alphabetically

28. we prefer to select from choices over searching

29. nice and neat

30. size does matter

31. tune in our brains on colors

32. provide direct routes

33. innovation i s g r e a t changing habits is difficult

34. remove

35. more is not better

36. unnecessary

37. hard just because it’s doesn’t get rid of it mean

38. users value features that relate to & everyday eliminate frustrations

39. poorly Get rid of implemented features why should we keep this?

40. what if? is not justification

41. prioritize the user goals

42. does it completely meet the

43. does it alleviate stress effortlessly?

44. minimize options to eliminate paralysis

45. smart & defaults preferences

46. extra remove words

47. be careful to not over do it

48. hide organize remove

49. exceed do not maximum capacity

50. g o o d d e s i g n i s n o t how to make i t s i m p l e r but where to move complexity

51. thank you @robrusher on3solutions.com @on3solutions

Simple is not Easy

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