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… My 2008 Yahoo! Store Million Dollar  Sales Increase (This worked for me. Your mileage may vary.)
(These are real Yahoo! Store numbers, and  no, I’m not telling the store name)
… 2008 sales are  up  $1,417,339.71 2008 vs. 2007 online sales
… $118,111.64 average 2008  monthly  sales  increase
… $27,256.53 average 2008  weekly  sales  increase
… $3,883.12 Average 2008  daily  sales  increase
How?
17
Make sure you’re in this for the money
16
You’ll never  really  know  what she wants until you ask!
15
Put your money where your mouth is Support the  groups your customers support
14
Fix what’s  broke
If it ain’t broke, break it…
Not testing?  You’re  failing
13
Don’t copy the other guy’s homework ( unless he’s the valedictorian)
“ What would JBezos do?”
12
Bitch better have my  backlinks Make vendors link to you!
11
Constantly  capture  killer content
Steal new vendor content … and fast (before somebody else does!)
10
Fish with the  right bait
“ Hey! That’s exactly what I’m looking for!”
9
Shoot off your big mouth! Blogs build traffic and get links
“ If you can’t say something nice…”
“… come over here and sit by me…”
Give folks  more product information  than ANYONE
8
Enough talk about you,  now let’s talk about me…
7
Make sure buying is  a “no-lose” proposition
6
Ask and ye shall receive ask for orders, links, testimonials, free goods, better discounts, free tickets
Cheesy  pick-up lines  convert calls to action,  if you don’t ask, you don’t get
5
Look, it ain’t bragging  if you can do it
(But you better be able to back that up when they buy!)
4
Always get  the digits
“ You can’t steal the other guy’s girlfriend if you can’t call her after the party”
3
Always have a better offer
2
Make money on  every sale
“ Know when to hold ‘em, know when to fold ‘em”
1
My best one:
Seriously
Tell folks  what to buy …
That’s it…
Buyers’ guides  = 50% higher  conversion
E-commerce? It’s a jungle out there… ,[object Object],[object Object],[object Object],[object Object],Rob Snell [email_address] PUBCON 2009 Alligator, LA

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Yahoo! Store MILLION DOLLAR Sales Increase