What will I learn? • 5 Elements of High Performing Website • How can you outmanoeuvre Chemist Warehouse on Google? • The most valuable asset not on your balance sheet • How to build your dynamic Pharmacy Digital Platform and much more! What can i do to prepare? Listen to Episode 37 and read/watch supporting resources robertsztar.com/episode37

1. The FIVE elements of a high
performing PHARMACY WEBSITE
Robert Sztar & Jon Hollenberg
Managing Director, Pharmactive Owner, Five by Five
MONTHLY MASTERCLASS

3. WHO IS
JON
HOLLENBERG
Copyright
Pharmac/ve
2014

5. Today’s Lunch Agenda
• 5 Elements of High Performing Website
• How can you outmanoeuvre Chemist Warehouse on
Google?
• The most valuable asset not on your balance sheet
• How to build your dynamic Pharmacy Digital
Platform

8. How can a HIGH performing website help me
build a better business?
Operational
Efficiency
Patient
Centric
Smart
Technology

9. JON
HOLLENBERG
Live DEMO
Copyright
Pharmac/ve
2014

10. WHO AM I?

11. 5 ELEMENTS OF
A HIGH PERFORMING WEBSITE

12. 5 ELEMENTS OF
A HIGH PERFORMING WEBSITE

13. #1 FOCUS ON CONVERSION

14. #1 FOCUS ON CONVERSION
● Phone number top right hand corner of each page
● Be really clear on what you do in the headline
● Video on the homepage
● Benefit ridden copy
● Testimonials
● Communicate proof and build trust through logos
● Capture their details
● Use guarantees
● Team members photos & videos
● Load time

15. #2 MAKE IT MOBILE FRIENDLY

16. #2 MAKE IT MOBILE FRIENDLY

17. #3 BUILD AWESOME CONTENT

18. #3 BUILD AWESOME CONTENT

19. `
MEET TANIA

20. SHARING THE LOVE

21. VIDEOS

22. `
MEET TANIA

23. `
MEET TANIA
#2
Number of clicks

24. LIKE A BOSS

25. HAPPY DAYS :)

26. IDEAS FOR CONTENT

27. #4 DANGLE A CARROT

28. GIVE AWAY SOMETHING VALUABLE

29. OPT-IN

30. OPT-IN

31. BUILDING A LIST

32. CREATE A FREE E-BOOKS

33. FREE COURSE

34. #5 TELL YOUR STORY

35. WHY DO YOU GET OUT OF BED?

36. CONCRETING (MADE SEXY)

37. FREEDOM!