1. Introduction to the Tourism Industry Planning tours and packages

2. Why do people travel?

3. Types of tourists Domestic International Individual Groups Business Incentive Conference delegates Events Special interest (educational, sporting)

4. Considerations

5. Research Desktop Destination or site inspection Personal contact with tourism authorities, product suppliers etc

6. Component products and services Cruises Conference facilities Tour guiding services Activities Meals Functions Venue hire Speaker services Equipment hire Accommodation Transport Hire car Entrance fees to attractions, museums etc Food, beverage & catering Entertainment Tours

7. Requirements Budget Product or service preferences and requirements Time constraints Cultural issues Integration into a wider touring, event or sporting program

8. Special fees and other charges Banking fees GST Public liability insurance Parks fees Ecotourism accreditation Special licensing Association memberships

10. Marketing and promotion

22. Slogans You’ll love every piece of…. ……. Beautiful one day, perfect the next Put another shrimp on the barbie Where the bloody hell are you? There’s nothing like it Where else but ……… You’ll never never know if you never never go See where it takes you Isn’t it about time? Experience extraordinary

23. Australian Tourism Campaigns Australia's National Landscapes http://www.australia.com/campaigns/nationallandscapes/index.htm

25. International Tourism