Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Goo roo presentation
1. Presents ...
How to Dominate
Your Competition
and Create a Tsunami of
New Business Online,
Without Even Owning a Website!
with Dr. Dan
www.GooRooMediaMarketing.com
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
2. The Power of the Internet
Local Search Stats:
• Search Engines Are Now the Number One Resource
For Finding Local Business Information
• 86% of Americans Surveyed Use the Internet
to Find Local Products and Services
• 80% Say They Research a Product or Service Online
And then make their purchase offline from a local business
• 92% of all local searches will eventually convert into a sale!
sources: comScore, Hitwise, Technorati and RealTimeStatistics.org)
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
3. The Power of the Internet
Google Searches Alone
• In 2006 People Searched Google 2.7 Billion Times Per
Month
• Today That Number is Over 31 Billion Searches a
Month! Google Searches Only!
Source: ComScore
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
4. The Power of the Internet
When Shopping for a Product or Service
Consumers Say They Use The Following:
• 73% Use Internet Search Engines Like Google, Yahoo,
Bing, Ask
• 65% Yellow Pages
• 50% Internet Yellow Pages
• 44% Local Newspaper
• 29% Television
• 20% Direct Mail
• 15% Radio
Source: Nielsen//Netratings 2007
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
5. The Power of the Internet
Today Less Than 46% of American Even Look
At a Phone Book
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
6. The Power of the Internet
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
8. Is Your Website In
Google’s Trash Bin?
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
9. Why Should We
Care About Google?
Over 31 Billion Google Searches Per Month!
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
10. Blog Site vs Flash
& Cookie Cutter Sites
• What’s a Blog? A blog (a contraction of the term "web
log") is a type of website, usually maintained by an
individual with regular entries of commentary,
descriptions of events, or other material such as
graphics or video. Entries are commonly displayed in
reverse-chronological order. ...
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
11.
12. Blog Site vs Flash
& Cookie Cutter Sites
• Most Sites Are Either Not Crawlable by the Search
Engines
• Most Are Either Too Flashy and Distracting with No
Clear Call to Action, or They Flash All Over the Place
Like a Christmas Tree! Should Come with Warning
“Might Cause Seizures!”
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
13. Blog Site vs Flash
& Cookie Cutter Sites
Remember Big Beautiful Flashy Websites Aren’t Worth
Anything if No One Can Find You on the Web
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
14. Blog Site vs Flash
& Cookie Cutter Sites
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
18. Secrets
• YouTube has 2 billion views per day
• Average user spends 15 minutes a day watching videos on
YouTube
• Have a custom background designed with your branding all
over it
• Make sure to fill in all the areas of your YouTube Channel
• Include your keywords on all videos you create and also
your YouTube channel
• Upload all your videos, testimonials, and endorsements
• Embed the videos on your blog site and posts
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
19. Integrate Youtube with Twitter and Facebook
Connect to
Twitter &
Facebook
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
20. What to Use?
• USB Mic $30-$60
• Free Tools: Use Windows Movie Maker or iMovie on
Mac (Tip: Try to Limit Editing)
Paid Tools:
• Window Capture Tools: Camtasia for Windows ($299)
and Mac ($99), or Screenflow for Mac ($99)
• Powerpoint ($139) for Windows and Mac, or Keynote
($79) for Mac
• Video Creation Services ($40+ month)
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
22. Google Secrets
• Keyword Research is One of the Most Crucial Steps in
Getting Your Site on Google Page 1
• Why Do You Want to Be on Google’s Page 1?
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
23. Where Does Traffic Come From?
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
24. Google Secrets
• Warning About So-Called SEO Experts and Companies
Claiming to Get You on Page 1 of Google for Keywords
• Most the Time They Do Get You on Page 1 of Google.
But it is for a Keyword that Gets Little to No Traffic At
All!
• Google Dance!
• Here is a Quick Look at a High Traffic Keyword in Your
Area
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
25. Google Secrets
The Keyword “Pleasanton Homes”
Generates 1,627 Daily Searches in Google Alone!
That’s 48,810 Searches a Month!
How Much of That Traffic Are You Getting?
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
26. Google Secrets
I Added Up The Total Traffic For Real Estate Related Keywords
in The Pleasanton, Dublin, Livermore, & San Ramon Area
What Are the Total Monthly Google Searches
For Just These 4 Local Cities?
149,052 Monthly Searches in Google Alone!
Dr. Dan Ardebili with www.RealEstateMarketingRockStar.com
27. Google Secrets
Here is Page 1 Results
for that Keyword
No
Google Place
Listings?
