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How to export to Latin America  Jose Carlos Cusnir Rio de Janeiro - July 7, 2005
  SOFTEX ,[object Object],[object Object],[object Object],[object Object],[object Object],Uberlândia Juiz de Fora Rio de Janeiro Campinas Curitiba Londrina Joinville São Paulo Fortaleza Campina Grande Recife Brasília Salvador Vitória Belo Horizonte São Carlos Blumenau Florianópolis Porto Alegre Maringá Pato Branco Petrópolis Belém
Latin America ,[object Object],[object Object],[object Object],[object Object],Mexico Peru Colombia Ecuador Chile Brasil Argentina Central America & Caribe Puerto Rico Bolivia Paraguay Uruguay Venezuela
South America Population Distribution per country 3 5 hab. Assuncion Paraguay 8.3 hab. La Paz Bolivia 15 hab. Santiago  Chile 23.9 hab. Caracas Venezuela 27.4 hab. Lima Peru 42.8 hab. Bogotá Colombia 37.3 hab. Buenos Aires Argentina 178.8 hab. Brasilia Brazil 3.3 hab. Montevideo Uruguay Capital Total Population (millions) Country
South America Regional Comparion GDP GDP per country US$ Billion 4 Mexico – 676 US$B
South America Regional comparison Economic Indicators 5 - 3.5% US$ 8.1 Bolívia - 2.8 % US$ 8.8 Paraguay 4.5% 4.6 % US$ 40 Peru - 10.2 % US$ 13.3 Uruguay 5% 12% US$ 80 Venezuela 3.6% 3,4% US$ 79 Chile US$ 63 US$ 130 US$ 627 GDP US$ Billion (2004) 3.4 % 8.9% 4.9% GDP (2004) 3.6% Colombia 5% Argentina 4%  Brazil GDP (E 2005) Country
LA Companies Exports (recent survey) Copyright 2004 by MBI – Mayer & Bunge Informática Ltda .
Key exports opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hybrid Model for a Software  and Service Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brazilian Co. Local Channel Customer
Brazil Hub Example of Hub  Architecture for a Latin America Operations Ecuador Venezuela Colombia Brazil
Site office located in Buenos Aires Argentina Hub Example of Hub  Architecture for a Latin America Operations Chile Peru Argentina Uruguay   Paraguay
Site office located  in Mexico City Caribbean islands accessing through Panama   Central America Puerto Rico Jamaica Mexico Panama All of the Central America Countries accessing  Mexico Hub   Mexico Hub Example of Hub  Architecture for a Latin America Operations
Argentina Chile Ecuador
Industry Associations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To learn more about the companies participating in the export project, please visit our site  www.softex.br Thank you! Jose C. Cusnir [email_address]

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How to export software to Latin America

  • 1. How to export to Latin America Jose Carlos Cusnir Rio de Janeiro - July 7, 2005
  • 2.
  • 3.
  • 4. South America Population Distribution per country 3 5 hab. Assuncion Paraguay 8.3 hab. La Paz Bolivia 15 hab. Santiago Chile 23.9 hab. Caracas Venezuela 27.4 hab. Lima Peru 42.8 hab. Bogotá Colombia 37.3 hab. Buenos Aires Argentina 178.8 hab. Brasilia Brazil 3.3 hab. Montevideo Uruguay Capital Total Population (millions) Country
  • 5. South America Regional Comparion GDP GDP per country US$ Billion 4 Mexico – 676 US$B
  • 6. South America Regional comparison Economic Indicators 5 - 3.5% US$ 8.1 Bolívia - 2.8 % US$ 8.8 Paraguay 4.5% 4.6 % US$ 40 Peru - 10.2 % US$ 13.3 Uruguay 5% 12% US$ 80 Venezuela 3.6% 3,4% US$ 79 Chile US$ 63 US$ 130 US$ 627 GDP US$ Billion (2004) 3.4 % 8.9% 4.9% GDP (2004) 3.6% Colombia 5% Argentina 4% Brazil GDP (E 2005) Country
  • 7. LA Companies Exports (recent survey) Copyright 2004 by MBI – Mayer & Bunge Informática Ltda .
  • 8.
  • 9.
  • 10.
  • 11. Brazil Hub Example of Hub Architecture for a Latin America Operations Ecuador Venezuela Colombia Brazil
  • 12. Site office located in Buenos Aires Argentina Hub Example of Hub Architecture for a Latin America Operations Chile Peru Argentina Uruguay Paraguay
  • 13. Site office located in Mexico City Caribbean islands accessing through Panama Central America Puerto Rico Jamaica Mexico Panama All of the Central America Countries accessing Mexico Hub Mexico Hub Example of Hub Architecture for a Latin America Operations
  • 15.
  • 16. To learn more about the companies participating in the export project, please visit our site www.softex.br Thank you! Jose C. Cusnir [email_address]