This document proposes developing visual logos for each of Riga's 58 neighborhoods in Latvia. It notes that while Latvian towns each have their own "logo", Riga's neighborhoods currently only have verbal brands that are not universally known or visually distinctive. The document envisions crowdsourcing logo designs among residents and developing them according to visual guidelines tied to Riga. This would help neighborhoods focus their identities while uniting diverse groups. As an example, it shows how Tokyo, London, and Siena visually brand their districts. The first step proposed is assigning 2-letter codes to each neighborhood as unique visual identifiers.

1. RIGA’S 58 LOGOS Riga, 20 August 2010 This presentation is incomplete without an accompanying oral commentary © Rode & Weiland Ltd Ausekla 6a - 3 Riga Latvia LV 1010 VAT# LV40003645277 Rode & Weiland Leaders in thoughts ™

2. IF RIGA’S NEIGHBOURHOODS WERE TOWNS, PURVCIEMS WOULD BE LATVIA’S 4TH LARGEST Source: apkaimes.lv, wikipedia.org NB! Riga’s neighbourhoods in Bold Population of Riga’s neighbourhoods in 2008 Population of Latvia’s towns in 2006

3. EVERY LATVIAN TOWN HAS ITS ‘LOGO’... Ainaži Ape Piltene Viļaka

4. ...SO DOES RIGA...

6. THE ‘GOOD’ EXAMPLE: TOKYO Source: kosmograd.com

7. THE ‘BAD’ EXAMPLE: LONDON Source: kosmograd.com

8. THE BEAUTIFUL EXAMPLE: SIENA Source: www.aboutsiena.com

9. RODE & WEILAND EXPERIENCE: VISUAL IDENTITY OF ANDREJSALA Client: Jaunrīgas attīstības uzņēmums Team: Kirils Kirasirovs, Emils Rode, Roberts Muhametsins Products: logo, booklet, map, web site www.andrejsala.lv Duration: ca. 9 months Date: 2005/2006

11. THE FIRST STEP: 2-LETTER CODES FOR RIGA’S NEIGHBOURHOODS Source: Rode & Weiland RA Rumbula GK Grīziņkalns PC Purvciems DZ Dzirciems ZO Zolitūde PI Pļavnieki DR Dreiliņi ZK Ziepniekkalns PD Pleskodāle DG Daugavgrīva ZL Zasulauks PA Pētersala-Andrejsala DN Dārziņi VO Voleri MU Mūkupurvs DC Dārzciems VP Vecpilsēta MG Mīlgrāvis CK Čiekurkalns VM Vecmilgrāvis MC Mežciems CE Centrs VD Vecdaugava MP Mežaparks BL Buļļi VA Vecāķi MF Maskavas forštate BU Bukulti TC Trīsciems MS Mangaļsala BX Brekši TK Torņakalns KI Ķīpsala BS Brasa TA Teika KR Ķengarags BO Bolderāja SA Šķirotava KS Kundziņsala BM Bišumuiža SP Šampēteris KL Kleisti BN Bieriņi SZ Suži KK Katlakalns BG Berģi SV Spilve JU Jugla BB Beberbeķi SK Skanste JC Jaunciems AV Avoti SD Sarkandaugava IM Imanta AT Atgāzene SS Salas IC Iļģuciems AK Āgenskalns

12. http://rode-weiland.co.nr